代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

Emotional interaction of brand vision under digital media

2019-10-21 来源: 51Due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Emotional interaction of brand vision under digital media,供大家参考学习,这篇论文讨论了数字媒体下品牌视觉的情感互动。互联网数字媒体和数字创意技术的发展,有助于加深品牌的传播和互动体验,活跃消费者的网络行为。随着数字品牌的发展以及人们生活质量的提高,以往传统媒体的静态视觉设计和单调的产品诉求已经不能满足人们日益增长对精神领域的情怀追求。而数字媒体下的品牌通过品牌视觉传播和用户体验,满足用户的功能性,情感性、与象征性的情感需求,这些情感带给用户不同层次的生理、心理、环境的感受,形成情感互动。

Through brand visual communication and user experience, brands in digital media meet users' functional, emotional and symbolic emotional needs, which bring users' feelings of different levels of physiology, psychology and environment and form emotional interaction.

Professor Donald a. Norman, an American scholar, stratified emotional design into three levels: instinctive, behavioral and reflective. The instinct layer is the one that responds the fastest and interacts with the person involved. Emotions at this level are often out of control. The reflective layer of emotion is the highest stage of the level, which will be formed after the user experience. This layer is mainly the deeper understanding of emotion generated by the interaction of the previous two layers on the user's culture, experience and other aspects. These three levels make certain differences in the behavior characteristics and emotional interaction mode of users, which will have a great impact on their liking for the design.

In digital brand visual design also peppered with certain emotions, through several aspects such as sight, hearing, behavior, concept, the brand culture of enterprise directly, from brand vision design of information dissemination to the Internet user recognition, and experience, and experience the process of demand, is the process of brand contact with people, users in the process to people's psychological need and feel the changes in the experience in a timely manner. The digital brand visual design itself also contains the brand's investment in the user, waiting for user contact or user experience and interaction. Digital brand visual design can find the entry point from these three levels for emotional interaction.

Instinct layer is more intuitive, emotional interaction through the brand visual design in brand name, packaging design, creative concept, narrative tweets, themes, copywriting, advertising visual, dynamic design, and media technology directly reflect the user's emotional: like it or not, beautiful or ugly, in instinct layer often are some intuitive design works as the center, such as bright color, rich visual symbols, etc., can give expression to surroundings accurately, through the special design to achieve emotional interaction.

The intuitive level of sensory perception and cognition is the basic work to maintain emotional experience, on this basis should be combined with other relevant experience and impact on the user. Such as rich and interesting stories, combined with special visual performance, with beautiful colors, add vivid dynamic expression form and virtual digital technology, finally with a divine comedy, let users directly produce a full range of sensory experience.

Behavior is to realize the feelings of users to enjoy the whole process, can form the positive emotion in use, it's like a glasses boxes, packing, loading glasses through a screens make it produce a stereo space, can put down screens when not with glasses, into a plane, do not affect a space, this kind of experience with user surprise feeling, bring the magic of a small design change, achieve emotional experience in behavior.

The reflective layer is the highest state of cognition, emotion and consciousness. Through a certain period of emotional experience and interaction, through the understanding and understanding of things, to reflect on their own, including personal feelings and values of views and attitudes of the experience. This stage is mainly formed through the functions of the first two stages, which are generated from the user's inner and deeper experience. It also integrates people's thinking, consciousness, emotion, experience and other factors to form the cognition and reflection of emotion. The emotional experience at the reflective level is the highest form of emotional experience. The main function of emotional stress at this level is to realize the overall sublimation of ideology, such as the improvement of my own thoughts, emotions and beliefs, and combine the design with the external abstract thinking, so as to achieve new thinking activities that people experience.

Brand experience under emotional interaction communication is user-centered active communication, which is a strong advantage of digital brand communication and a unique feature of the Internet. Building an emotional and interactive brand is a new brand concept under Internet digital media. Emotional interaction is an important feature of emotional expression in digital brand visual design. Brand design innovation and digital design innovation should be combined together. In the process of design, designers should comprehensively explore the psychology of the public and carry out innovative thinking to combine the psychology of people's audience with the design of works, so as to realize the communication between each other's hearts and finally realize the comprehensive communication of the brand.

Through the analysis and research on the emotional interaction of the three levels of emotion generated by brand design -- instinct layer, behavior layer and reflection layer: the instinct layer responds quickly and intuitively, and realizes the transmission of feelings and characteristics through auditory, sensory, visual and other abstract thinking activities; The behavior layer is the interactive experience brought by brand vision to users in the Internet or virtual reality experience. The reflective layer is the highest level of cognition, emotion and consciousness, and its emotional interaction is more intense. Through emotional research and analysis, it is clear that what consumers experience is emotion, and consumers are impressed by brand emotion. In turn, consumers transmit the brand in a secondary or multi-dimensional way, such as forwarding, commenting, co-creation and re-creation, and finally reach the brand value at the emotional level.

51due留学教育原创版权郑重声明:原创paper代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写服务。

51due为留学生提供最好的paper代写服务,亲们可以进入主页了解和获取更多paper代写范文 提供作业代写服务,详情可以咨询我们的客服QQ:800020041。

上一篇:Cost control of enterprise lif 下一篇:Raymond lowe's design philosop