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Raymond lowe's design philosophy

2019-10-19 来源: 51Due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Raymond lowe's design philosophy,供大家参考学习,这篇论文讨论了雷蒙德·罗维的设计理念。雷蒙德·罗维作为美国现代工业设计师中最为著名的一位大师,首开工业设计的先河,在诸多领域都有显著的成就。他的设计与商业紧密结合起来,追求经济效益的最大化,同时也引领了二战后美国现代设计的发展。对于罗维来说,设计最为重要的不是设计哲学和观念,而是设计能带来多少经济效益。可以说,他的设计是为市场消费服务的。

Raymond lowe,雷蒙德·罗维设计理念,essay代写,paper代写,作业代写

After the end of the World War II, with the revival of the economy, western countries have realized the important role of modern design in economic development, and took design as a basic national policy to guide the development of the economy and society, thus greatly promoting the development of modern design. As one of the most famous masters of American modern industrial designers, Raymond lowe is the first pioneer of industrial design and has made remarkable achievements in many fields. His design is closely integrated with business, pursuing the maximization of economic benefits, and leading the development of modern American design after World War II.

After the end of World War II, the long peace of the world provided an opportunity for economic recovery. With the economic recovery and development, western countries began to recognize the important role of modern design in social and economic development, and design as a basic national policy to guide the economic and social development, which greatly promoted the development of modern design. They are trying to get rid of the limitations of traditional industrial enterprise production process, by trying to raise the level of the country's industrial design in order to enhance competitiveness of their products in the world market, speed up their country's level of industrialization, with Raymond lowe, and industrial designers in the modern representative of play an important role in the development of design, for the United States made great contributions to modern design.

Although the United States is not the first to the countries of the industrial revolution, also not the first to launch the modern design movement of the country, but as an immigrant country, the United States had long suffered from the colonial oppression, not in terms of culture as other countries develop their own profound cultural foundation, thus in accepting the industrialization from the bondage of deep-rooted traditional culture and block. In addition, the United States is also a large and sparsely populated country, with a large land area but a small population, so it lacks labor force, which makes it more urgent to change the mode of production to meet people's increasing material and cultural needs.

In the first half of the 20th century, the two world wars caused great damage to Asia, Africa and Europe, but the smoke of the war did not spread to the American mainland, so it did not harm the American economy. On the contrary, the United States started from the war and became the logistics base of the two world wars. The demand of the participating countries for military supplies and various materials made the United States earn high profits and make a fortune in the war, which greatly promoted the development of American industrial production. In addition, the United States has gathered a large number of talented people, many favorable conditions to make the United States economy has developed.

With the accumulated experience around the 1930s and the favorable influence of the world situation on the United States at that time, the industrial production of the United States continued to develop, the number of industrial enterprises soared, followed by the birth of a large number of professional industrial designers. They specialize in industrial product design, dedicated to the design of all kinds of products, from locomotives to electric irons to kitchen products, etc. They actively try new materials and try to explore the potential value and aesthetic characteristics of these materials. Raymond lowe is one of the representatives.

Raymond lowe, who pioneered industrial design, is the most famous of the first generation of designers. Although Raymond lowe is best known as an industrial designer, his designs are numerous and his projects cover almost everything from airplanes, ships, trains, spaceships and space stations to stamps, lipstick, logos and coke bottles. Such a broad scope of design field not only makes Rowe's own career, but also reflects the characteristics of modern American design. Raymond Rowe's design can be said to be an epitome of modern American design. As jing lei and song yuli once mentioned in a brief history of Chinese and foreign design, "Raymond lowe's life is the epitome and portrayal of the entire process of American industrial design from its beginning, development, peak and decline".

Raymond lowe was born in 1893 to a wealthy family in Paris, France. He was interested in painting and various means of transportation when he was young. Influenced by world war I, he moved to the United States. Raymond lowe's of the 20th century's most famous industrial designer, the first industrial design, is known as the "father" of the design, the design project is numerous, involved in aerospace, transportation, advertising and all sorts of articles for daily use, etc, so many design is not only reflected his own design style, also reflects the characteristics of the modern design.

Before becoming a professional industrial designer, Raymond lowe worked in New York as a shop window designer and illustrated for magazines such as vogue.

In 1929, Raymond lowe comes into contact with the industrial design, for the first time do improvement for Gestetner copiers, he fully applied in the shop window design and illustration in vogue fashion aesthetic elements, to apply streamlined products, copier before four feet outside the modelling of zhang was replaced with the cabinets with contour line of circular arc form, thus the copier sales soar. This improvement made Raymond lowe famous and began his career as an industrial designer.

Lowe's modification of Gestetner's photocopier was the first to combine industrial design art with business, and the value of industrial design was recognized, thus ushering in a new era of modern American design after World War II.

Although lowe has an important position in the field of design and has designed many popular products, he has not formed a design system or school, but is just a market-oriented commercial designer. If there must be an idea, it must be a business idea. For Rowe, the most important thing about design is not the philosophy and concept of design, but the economic benefits it can bring. It can be said that his design is for market consumption. Rowe once said, "for me, the most beautiful curve is the curve of rising sales." This also shows that Rowe's design aims to obtain greater economic benefits.

Luo wei initially advocated the concept of "design promotes sales", which was not optimistic by the world. However, due to the impact of the economic crisis, a large number of products failed to sell, while the products designed by luo wei sold well. Because he is beautiful element and commercial element union rises, attracted consumer greatly. The great depression forced people to rethink the design at that time, and Rowe timely seized the opportunity to set off a new wave of innovation in the field of industrial design in the United States.

For Raymond lowe, the most important thing about design is not the philosophy and concept of design, but the economic benefits that design can bring to people. It can be said that his design serves the market consumption. As is known to all, consumption has a reaction on production, which can be embodied as a guiding effect on production. Luo wei's design is not for the sake of art, nor does he study design philosophy and ideas. Instead, he pays attention to the orientation of marketing, and gains greater economic profits through the close combination of design and business. For example, the cigarette box designed by luo wei, after improving the packaging design of cigarettes and innovative design of tobacco logo, has brought great economic benefits to the tobacco company, and also improved the visibility of the enterprise. He relies on his sharp perception to the product appearance, attracts the consumer with the novel modelling, thus expands the consumption, but his this design method is still used by people today.

In addition to giving full play to the market-oriented role, Raymond lowe's design also focuses on the unity of the product's external form and internal function. "Ugly equals bad sales," Rowe says. In 1935, lowe designed the appearance of the cold point refrigerator, which solved the problem of exposing the condenser and made the whole refrigerator more elegant and atmospheric.

Most of Raymond lowe's designs are streamlined, such as the double-decker limousine he designed for greyhound, an American coach company. Although many of Rowe's designs have the beauty of streamline, Rowe himself is not willing to admit that it is a kind of streamline, and he rarely mentioned the word "streamline" in his life, and adopted such a design simply because "I like that". Even so, it is undeniable that this streamlined design was popular and became one of the most popular design styles in the United States, especially leading the design trend in the field of automobile design.

Emphasize modelling simple, namely "hard work USES with contracted reveal beauty". Fluent and contracted modelling does not have simple beauty, also be helpful for large-scale production, reduce production cost, obtain bigger economic benefit, also have aesthetic sex at the same time, already aesthetic the requirement that accords with pragmatism. In the final analysis, it is still to pursue the maximum commercial value.

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