代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

A customer insight

2019-06-11 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- A customer insight,供大家参考学习,这篇论文讨论了客户洞察。客户洞察是指解释顾客对某一产品个人偏好的原因。识别和理解客户的见解不仅可以提供一个更好的理解顾客的期望,也扩大了市场研究的范围,因此公司可以根据客户的需求,以更精确的方向发展他们的产品。这对公司的长远发展是至关重要的。客户洞察与市场研究的联系方式是,客户洞察是市场研究收集信息的根本原因。客户洞察可以启发市场研究的范围,另一方面,市场研究提供的数据和分析也可以帮助确定客户洞察研究的方向。

customer insight,客户洞察,essay代写,paper代写,作业代写

Based on the content of the video, a customer insight would be referred to the reason explaining a customer’s personal preference on one product. For example, Prego was superior in tomato paste quality however was struggling before Dr. Moskowitz brought the revolution on its pasta sauce. To figure out the reason underneath is the job to do with customer insights. Therefore, customer insights equal to the understanding of customer’s behavior and their demand besides the statistic information generated.

Why is it important for marketers to identify and understand customer insights? In your response, be sure to briefly explain the connection between customer insights and market research.

The reason why it is important is that to identify and understand customer insights can not only provide a better understanding of the expectations of customers, but also expand the scope of marketing research, and therefore the company may receive a more precise direction on developing their products based on the customers’ demand. It is essential for the company development in the long term. The way how customer insights connect to the market research is that customer insights are the root cause of the information collected by the market research. The customer insights could inspire the scope of market research and on the other hand, the data and analysis given by market research could also help to figure out the direction of research on customer insights.

“… despite the fact that they were far superior in adherence, and the quality of their tomato paste, Prego was struggling.” How a better quality product struggle int eh marketplace? As you explain your response, be sure to consider customer perceived value.

As mentioned in the video, Dr. Moskowitz said that there exists no hierarchy, the more important issue with pasta sauces in the market is the competition or variable choices on a horizontal plane. The key point is not to find out the perfect one, but to provide the variability in order to suit different people, which means to improve the choice processes and deliver high customer value considering the concept of customer perceived value.

According to Howard Moskowitz, … the mind knows not what the tongues wants. “What point is he making and how does this impact market research?

It shows that sometimes customers may not know the best about their preferences until they really try it. In the case of chunky pasta source, no one has been able to suggest the chunky pasta until Dr. Moskowitz brought variable types of pasta sauce for them to taste. The impact of it on market research would be that the scope of market research could become extremely important. It cannot only depend on the current types in the market or be generated from customers’ words. Instead, there should be choices, which are more variable than the existing ones, providing for doing market research in order to achieve a more accurate result.

Gladwell talked about the shift from an obsession with universals to an understanding of variability. Explain this in the context of marketing research (‘… there isn’t one ideal Pepsi, but there are ideal Pepsis…”).

It means that the focus of marketing research has been changed to customers’ preferences on variable types of one product instead of looking for the perfect type among all. The information collected by marketing research used to be complicated and was found difficultly to locate on one single choice for the specific product. Therefore, it is important to expand the scope of marketing research and to meet different groups of customers’ need by providing variable choices on one product.

51due留学教育原创版权郑重声明:原创paper代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写服务。

51due为留学生提供最好的paper代写服务,亲们可以进入主页了解和获取更多paper代写范文 提供作业代写服务,详情可以咨询我们的客服QQ:800020041。

上一篇:My experience of living in New 下一篇:how to reading and writing