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建立人际资源圈Mobile video game
2019-08-10 来源: 51due教员组 类别: 更多范文
下面为大家整理一篇优秀的assignment代写范文- Mobile video game，供大家参考学习，这篇论文讨论了手机网络游戏。随着这些移动设备的发展，年轻人参与游戏的障碍似乎在减少，这些电子设备可以成为玩网络游戏的媒介。根据最近的数据，英国大约有5800万部智能手机，欧盟有2.4亿部，美国有2.229亿部。鉴于智能手机的高度普及，人们很难忽视互联网产业与移动设备结合的商业潜力，尤其是在移动网络游戏方面。
It seems like video games are easy to become popular among young people no matter through what kinds of the media, for instance, from almost immovable TV set, portable laptop, to most convenient devices at the moment—smartphone. With the development of these electronic devices, which could be various media for playing digital games, the barriers for young people to participate in games seem decreasing. For example, users could play games while they waiting in a queue. According to most recent data, there are around 58 million smartphones penetrating in UK (Statista, 2017a), 240 million in EU (Statista, 2017c), and 222.9 million in U.S.(Statista, 2017b). Given to the high degree of smartphone penetration, one could hardly neglect the business potential of combining internet industries and mobile devices, especially regarding to mobile video games.
This research will use one of the most popular video games in the world at this moment, Honour of Kings, as an example to study what factors make this game so success and whether its experience can generalize to other games in the future. As this game’s major market is in China, this chapter, literature review, will mainly focus on understanding Chinese market and analysing its game consumers, as well as its existing industry reports and data (here refers to mobile video game). Chinese mobile game market has been developing sharply in the past few years. According to Mr. Wang, a Director of Marketing in a Shenzhen mobile game company, Chinese mobile game market volume only valued 8 billion CNY in 2013 (which is 0.9 billion GBP); and it valued 24 billion CNY (2.7 billion GBP) in 2014 (Xu, 2014). Not surprisingly, Chinese mobile game market value reached 78.3 billion CNY (8.95 billion GBP) in 2016, with 523 million mobile game users (iiMediaResearch, 2017).
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