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建立人际资源圈Establish customer trust
2019-05-27 来源: 51due教员组 类别: 更多范文
下面为大家整理一篇优秀的assignment代写范文- Establish customer trust，供大家参考学习，这篇论文讨论了建立客户信任的问题。建立公司与客户之间的信任一直是各个时代企业管理者的主要任务。信任的重要性在于它与有效价值的建立和消费者的保留之间的关系，这是企业未来发展的关键。就像人与人之间的关系一样，消费者与公司或品牌之间的信任更有可能在双方之间产生可持续的联想，从而使双方受益。要更好地建立客户信任，首先必须了解不信任的来源。另外，尊重知识产权是建立消费者信任的另一种方式。
Building trust between the company and the customers have been the major task of business managers throughout different ages. Although the new media has replaced the traditional mass media as the most influential marketing tool, building customer trust remains the top goals of a business to sustain and thrive in the long term. The importance of trust is due to its correlation with effective value building and consumer retention, which are the key to the future development of a business. Like the relationship between different persons, trust between the consumers and the company, or a brand, is more likely to generate sustainable associations between the two parties, benefiting both sides.
To better establish customer trust, one must understand the source of distrust first. Some of the major concerns of consumers while surfing the internet and shopping are about the violation of privacy and data security. Therefore, most of the consumers are reluctant to share information, and become extra alert when a website asks them to do so. Companies must come up with actions to protect personality identifiable information, and present these efforts to the customers, so that they feel more secure about their personal information being leaked and used for other purposed.
Respect of intellectual property is another way to build consumer trust. Acknowledging and compensating the creators for using their works is important for companies, despite their sizes. A moral, or ethical image is established through these actions, which make the company more trustworthy for the public. Once trust is established in the consumers, it becomes the most valuable asset of a brand. However, such trusts are fragile and easily broken once the company is found in violation of consumer privacy. Therefore, companies must constantly remind themselves of the importance of ethical conduct.
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