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Academic books published in the UK

2019-03-12 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Academic books published in the UK,供大家参考学习,这篇论文讨论了英国的学术图书出版。英国是居美、德、日之后世界第四出版强国,经过几百年的发展,其出版业已非常成熟。英国目前主要有近30家大中型出版社和学术团体参与学术图书的出版,都是实力非常强大的大型出版社。英国涉及学术图书出版的出版社都是国际化的出版社,以国际化出版资源作为学术出版的主题,出版社从选题策划开始就瞄准国际市场。

books published,英国学术图书出版,assignment代写,paper代写,北美作业代写

Britain is the fourth publishing power in the world after the United States, Germany and Japan. At present, there are more than 2,400 publishing companies in Britain, with more than 40 publishing more than 100 kinds of books and more than 340 publishing 50 ~ 100 kinds of books. There were 125, 390 new books published in 2002, joining China and the United States in the list of countries with more than 100, 000 new books published last year. There were 66,761 academic books, accounting for about 53 percent of new titles. The publishing industry had sales of 3.5 billion pounds in 2002, with academic publications accounting for about 25 percent of sales.

Despite the impact of the high exchange rate of pound sterling, the UK maintained its position as the world's largest book exporter for two consecutive years in 2001 and 2002, with export revenue of 1.2 billion pound in 2002, an increase of 1. 9%. Excluding copyright revenues, UK book exports account for 30 per cent of publishers' revenues, making it one of the few countries outside America to export pure intellectual property.

In 2002, the number of new books published in the UK increased by 5% over the previous year, equivalent to one new book for every 470 britons, the highest proportion in the world. Half of this increase is due to a significant increase in the availability of new books in science, technology and medicine. The main reasons why British academic books are so successful can be summarized as follows.

At present, there are nearly 30 large and medium-sized publishing houses and academic groups participating in the publication of academic books in Britain, and most of them are famous large publishing houses. Some of the strongest academic book publishers are reed elsevier, Pearson, Oxford University press, Taylor & Francis group, blackwell publishing, and Cambridge university press. Among the six publishers, reed elsevier, Taylor & Francis, and blackwell are academic publishers. Oxford University press and Cambridge university press are comprehensive publishing houses specializing in academic book publishing. Pearson is famous for publishing educational books, and its academic books are mainly legal books. In the past two centuries, the Taylor & Francis group has been committed to publishing high-quality academic works and has developed into a famous international academic publisher in the past 20 years. Since 1999, its after-tax profits have grown by more than 18% for five consecutive years, making it Britain's fastest-growing publishing company in recent years. At present, it has more than 700 periodicals, more than 1,800 new books are published every year, and over 20,000 titles are published. Cambridge university press publishes 1, 000 academic books a year, accounting for 40 per cent of new titles. Its academic publishing division is divided into humanities and social sciences, science and technology - medical and academic journals 3 pieces, the annual sales of up to 60 million pounds. The department operates a programme to support the publication of core monographs and has established its own dedicated editorial, proofreading, typesetting, design and marketing teams.

Nearly 85 per cent of UK publishers are small "print" companies that publish fewer than 50 new books a year. These very active small publishing companies are based on specialization and specialization in academic publishing. For example, BIOS science publishing co., ltd. was established in 1989, is located in the British Oxfordshire biological and medical professional press, published 30-40 kinds of new books, published three magazines, publications mainly concentrated in genetics, anesthesiology, plant science and molecular biology and other disciplines, in the version of the bibliography of about 250 kinds. When such small publishing companies develop to a certain stage and form their own characteristics and brands, they are often acquired by large and medium-sized publishing companies, which is also a common situation in the international publishing industry. These small companies act as incubators for professional book publishing. BIOS was acquired by the Taylor and Francis group in 2003.

British publishing houses involved in academic book publishing are all international publishing houses. They take international publishing resources as the theme of academic publishing and aim at the international market from the beginning of topic selection and planning. This is mainly due to: Britain's long-standing leading position in scientific and technological exchanges and the comprehensive strength of the publishing industry developed over the centuries; English has become the mainstream language in academic and scientific communication. British government's financial support and export subsidy policy for book trade; The limitations of Britain's small domestic market. Cambridge university press, for example, on the one hand, it depends on the academic power of the university of Cambridge, more important is to rely on the internationalization of the author, it currently has 24 000 authors from 108 countries, including from the United States more than 8000, 1, 300 in Australia, Japan, Russia, South Africa, Spain, Israel and so on more than 100 each. The authors of several other publishing houses are also highly international. Multinationals such as elsevier and Pearson, which are nominally British, do most of their business in North America and target markets around the world.

The editors of large British publishing houses are generally divided into planning editor and production editor. The planning editors of these publishing houses not only understand the market, but also have a certain academic level, and are a very capable and high-quality team. For example, most of Pearson's curatorial editors have been sales representatives for more than five years when they first started publishing, and they know the market well. So planning editor is not only the expert of topic planning, but also the master of marketing. Blackwell's curatorial editorial expertise is particularly strong, with most having masters and doctorates. In these companies, planning and editing are very efficient and the number of people is limited, so the planning task is relatively heavy. The planning and editing of each academic book should plan 30 to 40 topics every year, which is more than half of the annual planning amount of textbook planning and editing.

Publishing houses involved in the publication of academic journals tend to focus on the publication of academic books, because the author team and sales target of the two are consistent to some extent. The publishing fields of academic books and journals often overlap, which makes publications promote each other in content. El, the company is the world's largest academic journal publishers, and the world's leading medical book publishers, publishing 1 700 species of important research and review the academic journals, academic books published in 2 400 species, in the edition of 20000 kinds of books, books and periodicals mainly related to medicine and science, especially in cardiology, oncology, infectious disease, surgery and orthopedic medical journals and books, such as publications, including the famous journals like the lancet. The Taylor & Francis group is the world's fourth largest publisher of academic journals, with a strong focus on science, technology, medicine, social sciences and anthropology. Blackwell publishing is the world's fifth largest publisher of academic journals, publishing more than 600 authoritative academic journals and publishing more than 600 new books and journals in the fields of physics, life sciences, medicine, social sciences and humanities. Oxford University press and Cambridge university press also have more than 180 kinds of academic journals. In addition, some publishers also pay attention to the direct use of journal content resources to plan books. For example, blackwell publishing not only publishes academic works that incorporate the latest research findings from journals, but also publishes feature books for use by teachers and researchers. These feature books are collections of papers from journals related to a hot academic issue.

These publishing houses' long-term publishing strategy is to concentrate their advantages on the fields they are good at and familiar with, and ensure their leading position in certain fields, rather than fully involved. For example, blackwell publishing specializes in publishing high-end textbooks and reference books for college students above the second grade, graduate students, teachers and researchers with printing runs ranging from 1, 000 to 10, 000 copies. Cambridge university press is strong in academic books on philosophy, classics, physics, mathematics and astronomy, but not so strong in medicine, law and chemistry.

This strategy is often pursued in two other ways besides through self-development. On the one hand, these large publishing groups strengthen their advantageous areas through mergers and acquisitions, and significant and strategic mergers and acquisitions are particularly frequent for listed companies. For example, after Taylor and Francis group went public in 1998, the doubling of their enterprise size was mainly realized through mergers and acquisitions, and there were several mergers and acquisitions in 2003 alone. For example, in January 2003, the group with 2.7 million pounds acquisition BIOS, continue to strengthen the group in the STM publishing market; In February, it acquired CRC publishing company of the United States with 9.5 million us dollars to strengthen its entry into the American market and strengthen the publication of scientific, engineering and medical books. In November, Swets&Zeitlinger continued to strengthen and expand its STM market by acquiring the publishing arm of Dekker group inc. of the United States for $138.6 million and 16.75 million euros respectively. On the other hand, in order to give full play to their advantages, publishing houses will not hesitate to sell areas that are profitable but not good at. Such thinking is reflected in both business and publishing. Entertainment businesses like Pearson, which sold madame solon's wax museum in 1998, focus on education, the financial times and penguin books. Its publishing interests were further concentrated by the sale of 70 computer science textbooks in 1995 and the sale of its children's books business in 1998 for 13 million pounds. Oxford University press sold part of its commercial and medical publishing business in 1998, focusing on legal, scientific and ELT publishing.

The market operation of the British publishing industry has been very mature, it is difficult to appear extraordinary development, so the press is relatively cautious to enter new areas. For example, Oxford University press requires the submission of DevelopmentReports before expanding into new fields of publishing. Even for the legal books in the superior fields of Oxford University press, the development of "legal skills" books still requires professionals to conduct professional research for three months and provide 400-page reports. Similar reports are sometimes required for revisions of old editions.

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