The development strategy of American cultural industry

下面为大家整理一篇优秀的assignment代写范文- The development strategy of American cultural industry，供大家参考学习，这篇论文讨论了美国文化产业的发展战略。美国文化产业在全球中占主导位置，文化产品所占的优势远远超过其他国家。根据相关信息能够清楚的发现，美国图书种类规模庞大，创造了可观的经济效益，美国文化产品从全球范围内广泛流通，从其他国家文化市场内比例不断提高，各种各样的文化产品从全球范围内推广普及，从全球各大洲都能够发现美国文化产品的踪迹，另外还有各类日常生活用品，美国文化从全球范围各个角落均能够有所发现。

In the continuous debate of the theoretical circle, the American cultural industry develops rapidly. Especially in recent years, the total operation of the cultural industry in the United States has reached several hundred billion dollars. According to statistics, the output value of the American cultural industry has accounted for about 5% of the total GDP of the United States. Among the 400 richest American companies, 72 are cultural enterprises, such as time warner and Disney. People's cultural consumption has accounted for about 30% of their total income. At present, the export volume of American audio and video industry has surpassed that of aerospace industry and ranked first in export trade.

As the copyright industry in the United States continues to grow, the United States wants to protect its rights and interests, promote the growth of the copyright industry, and actively implement the intellectual property strategy. In addition, due to the actual standards of the copyright industry, corresponding working teams have been created to improve the level of copyright supervision, and a relatively complete legal system of intellectual property rights has been gradually produced.

The key to the effective implementation of the strategy of cultural expansion lies in the perspective of cultural diplomacy. Expansion was a crucial approach, and the concept of expansion gradually became a very prominent feature of the American nation. Historically, the United States has generally regarded cultural rights as an important means of safeguarding its own rights and interests, and effectively implemented relevant plans through the compilation and implementation of cultural expansion strategies.

The United States is the world's leading country for cultural products, accounting for more than 50% of the world's cultural companies. The cultural industry of the United States occupies a leading position in the world, and the advantages of cultural products cannot be compared with those of other countries. At this stage, the United States takes a much higher proportion of the cultural market than any other country in the world. According to the relevant information can clearly found that the large scale of American books type, created considerable economic benefits, the cultural products from worldwide circulated widely, from other countries the proportion rising in the cultural market, all kinds of cultural products from global popularization, everything from the global continents to the discovery of traces of American cultural products, there are all kinds of daily necessities, American culture from all corners of the world are able to find it.

From the emergence to the continuous growth of China's cultural industry, there have been spontaneous, disorderly and mixed periods, and gradually from the industrial practice level to the industrial management level gradually transition. Cultural industry has been rapidly improved from the overall perspective, and has played a very important role in the process of national economic development.

In terms of economic benefit analysis, the situation of China's culture industry in the future in the tertiary industry and the development of national economy is critical, the impact of the process of gradually become the economic level rising economic growth point, and from 2009, GDP reached 9.73148 trillion yuan, mentioned about 8.8% over the previous year, but in education, culture and art, and radio, film and television reached 276.87 billion yuan, increased by about 8%. However, in 2010, the GDP exceeded 10 trillion yuan, an increase of about 8% compared with the same period last year. In addition, the tertiary industry was mentioned at about 17.3%. Through these information, it can be clearly found that the rapid improvement of the level of cultural industry has exerted a crucial impact on the economic development process.

In terms of departments and workers, after a long period of development, the scale of the cultural industry sector has been significantly increased. In 2010, it was maintained at 223,000, three times the original number. The number of workers has also been significantly increased, reaching 919,000 in total, an increase of about 86.2 percent year on year. In addition, in 2011, the total number of workers in cultural and related industries reached 12.74 million, and the added value reached 357.7 billion yuan.

From the perspective of cultural consumption, in 2010, the per capita disposable income of urban households reached 7,702.8 yuan, which was maintained at 8,380 yuan in 2011, an increase of about 8.8% year on year. In addition, the per capita net income of rural residents reached 2,476 yuan in 2010 and 2,575 yuan in 2011, an increase of about 4 percent. Within the consumption of residents, the total consumption of cultural products reached 530 billion yuan in 2010 and is expected to remain 580 billion yuan in 2011.

Based on the analysis of the types of industrial framework, cultural industries have gradually produced different types of industries. By the end of 2010, combined with relevant survey information, it can be clearly found that the total number of various industrial units within cultural institutions has reached 253,000, with a total revenue of 5.22 billion yuan, and the added value can basically reach 16.81 billion yuan.

In the aspect of industrial online shop management, the current distribution range of cultural industry is very wide and the density is very high. In addition, these business outlets provide obvious convenience to the people around them, provide large scale jobs and promote the rapid economic development.

In the aspect of American culture, we should first recognize the role of American culture from the global perspective. Secondly, it is necessary to realize the resistance to American culture. If there is a global culture, it is created for different cultures. All cultures have certain foundations for development. There are obvious differences in cultural development. To master American culture, we must ensure the perfect unity of Chinese culture and the spirit of the new era and grasp development opportunities.

Constantly strengthen the key competitiveness of cultural industry itself often are closely linked, and professional staff must be with the help of a professional staff of unremitting efforts, just as told by those before, the cultural industry should have the talent for inter-disciplinary talent, not only should be clear that a key link in the process of cultural products and services, at the same time should know the actual connotation of cultural products, to develop scientific and reasonable marketing plan, in the process of find the target market should be systematic understanding international trade closely linked to the concrete steps and its legal system. Were compared with the United States such a cultural industry superpower, present cultural industry workers within the overall ability is still low, the overall quality is very obvious differences at the same time, in the aspect of inter-disciplinary talent is very scarce, unable to effectively carry out market management, therefore in the process of actively introduce professional staff, to strengthen personnel training, a large number of reserve special cultural industry workers.

China's cultural products should make full use of and explore China's excellent cultural resources, build national cultural brands based on the national culture, and launch differentiated products, which are obviously different from international cultural products and have Chinese local characteristics. In the innovation of cultural products, we should also do enough articles, rely on the improvement of scientific and technological level, constantly retreat from the real and bring forth new ideas, keep pace with the pace of The Times, so as to meet people's hearts in pursuit of new things. On the basis of product pursuit of excellence, after-sales service should be strengthened. Personalized service can also be provided according to the needs of customers, and corresponding products or services can be customized or provided according to the needs of customers.

In today's world, culture, economy and politics are integrated and infiltrated each other, and play an increasingly important role in the competition of comprehensive national strength. The rise of cultural industry is the inevitable choice of historical development and the result of the close combination of culture and economy. As a sunrise industry originating in the United States and flourishing in Europe, cultural industry is the key and pillar industry of national economy of developed countries, and has created considerable economic and social benefits. After the reform and opening up, along with the introduction of western culture, China's cultural industry has gradually arisen with the establishment of the socialist market economy, and achieved considerable development in a short period of time.

51due留学教育原创版权郑重声明：原创assignment代写范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。主要业务有assignment代写、essay代写、paper代写服务。

51due为留学生提供最好的assignment代写服务，亲们可以进入主页了解和获取更多assignment代写范文 提供北美作业代写服务，详情可以咨询我们的客服QQ：800020041。