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The essence of modern marketin

2020-02-12 来源: 51Due教员组 类别: Essay范文

大家好  今天给大家带来一篇优秀的论文  这篇论文讨论了现代市场营销的本质。近年来,随着我国经济的不断发展和进步,市场经济机制将涉及到社会的各个方面。特别是在一些商业营销中,运用得更加充分和普遍,从而也使传统的营销方法以及我国的营销思维发生了一些变化,成为营销商业模式中非常关键的一部分,这不仅在一定程度上有助于实现社会生产力的大发展,而且有助于促进我国社会经济的发展在业绩和其他此类工作方面具有巨大价值。当然,它在推动我国经济发展的价值上也有着非常重要的阶段性,深化它对于充分分析市场营销理论,具有非常深远的意义和价值。一起来看看吧!


                  

In recent years, as China's economy continues to develop and progress, market economy mechanisms involved in different aspects of society will be. Especially in some commercial marketing, the use of more full and universal, and thus also to traditional marketing methods as well as our country there have been some changes in thinking, a very critical part of the marketing business model, which not only help to a certain extent achieve great development of social productive forces, but also of great value in terms of performance and other such employment. Of course, it also has a very important stage in the value of promoting China's economic development, deepen it for a full analysis of marketing theory, have very far-reaching significance and value. However, different from the current aspects and experts in the field of marketing and for no clear knowledge and understanding, the most important factor is that the concepts and forms part of a continuous process of change, it will be largely social ideology and the impact of specific developments and so on.

In which the inner meaning of modern marketing, due to the complexity of current social aspects and diversity, marketing concepts and other ideas change rapidly, so for the specific nature of marketing is not very clear meaning, different experts have different views but to strengthen the research and analysis for the marketing of its nature, can not only expand their theoretical knowledge to a large extent, but also from another dimension to the business of marketing-related decision-making to make full theoretical groundwork, so to deepen its the nature of the research, has a very important and far-reaching impact. This paper will be the essence of modern marketing systems analysis, discussed in detail and the presence of modern marketing problems, the last on this basis, reveal the important role of modern marketing nature of the market.

Present different aspects and areas for different perspectives and marketing defective nature of the market, to a large extent gradually affected people fully understanding and awareness of its nature, will eventually jeopardize the stable and healthy development of marketing a certain level. First, the nature of the basic product or service is the distribution process, which in the marketing theory, have some representation, while in the present society also has some influence.

Simple explanation is the essence of marketing is to focus on the production and marketing process, understanding of the marketing process is to manufacture and simple sales process of the product, and not to pay attention to the specific needs of the market, supply and demand is not heavy production demands inevitable, resulting in serious blind marketing activities, the market oversupply or other chaos occurs, resulting in a tremendous waste of productive forces, is not conducive to the normal operation of the market order; second, the marketing is considered one of the functions of enterprises, which is a common one-sided understanding. If this understanding has certain development, also it exists only joined the service as well as ideological connotation and cultural values of the market will want to pass these microscopic content. These companies always marketing as a sales plan to carry out, not understanding a single comprehensive results in an overall deviation in behavior. Definitions appear in the last century the United States, although there is some expanded content and rich, but also with science, but do not actually reveal the essence of the meaning of comprehensive nor systematic.

Marketing is the foundation of modern enterprise development and achieve economic benefits, but also enterprises get the most important path. Enterprise value, operating profit achieved by the vast majority of marketing to achieve and complete. For competition and the development of enterprises, the inherent nature of modern marketing systematic research has a very important concept, that is the core concept, and have a good guide utility, regardless of firm size, how abundant capital, the creation process will the formation of a core philosophy, of course, the formation process is a combination of many factors in the process of establishing formed, not necessarily the will of the managers for the transfer, this idea can give all marketing behavior play a guiding role. Which it includes both the core objectives of the company, but also including the core value of the business.

Definition refers to the core objectives and core values: "The core goal is not just to pursue the interests of the target company, also including future development, personal growth and development of the employees and how to promote social development objectives", "core value that is all business staff in order to achieve common goals, unanimously approved the concept of corporate culture and values. "It can be seen that the close link between nature and the core concept of modern marketing enterprises, put it another way, to some extent, modern marketing on one of the core is the notion that the core objective of the regularity of guidance is a method of establishing identity combined with the core values of looking for direction.

The way businesses in the actual development, to achieve along the way the ultimate benefit, you need to constantly optimize the internal structure to adapt to the core values and goals, and actively change the development concept of service to achieve the core objectives of improvement and innovation development, in the final analysis, achieve sustainable development itself. Also need to mention that also need to consider the issue of social benefits, due to the development of enterprises also need to somehow play a role in promoting social progress, the essence of marketing not only focus on the business itself or individual managers it should also be reflected in the construction of ecological Wen Ming.

Modern marketing is already beyond the scope of products, technologies and services, and in the standard of living and a new way had to accomplish something, the audience would like both companies marketing active, healthy lifestyle, as well as responsibility for the development of relevant standards and establishment, in particular have very far-reaching impact on people's lifestyle and philosophy for the current vagaries of society, a more in-depth exchanges of the world, different cultures and other factors will to a large extent, so companies at this stage in the process must be entrusted with the task of developing a new standard of living and preparers, the use of marketing ideas so that more people recognized and accepted rational, scientific way of life; enterprises are the main perpetrators of marketing activities, while consumers themselves are factors which have a far-reaching influence, the market is a bridge between the two is mutual, enterprises in order to better promote their own development and progress, we must effectively adjust and optimize the organizational structure, and actively comply with the current social and economic development vigorously promote low-carbon, green building a circular development model, to achieve Sustainable development of enterprises, and ultimately contribute their efforts for the progress of society.

Reveal the essence of modern marketing is not only reasonable explanation for its substantive, but also allows more people to its essence have a clear understanding with the understanding that it also has user-friendly features, while revealing its nature, not only to emphasize the importance of its social goals, individual goals and personal contempt, which is essentially in the nature of modern marketing, to achieve the goal of rich and diverse, so that its meaning is greatly expanded. Modern marketing ideas and patterns in the market, not the blind pursuit of satisfying consumer psychological and physiological needs, more importantly, its long-term interests to comply with the needs of future social development, maintaining social development. Circular economy, one of modern marketing, by its very nature, it can not only enrich people's lives, people's lives and create a more suitable new standard, which is to promote healthy and sustainable development of society, but also have a positive effect.

The nature of modern marketing and reveal a precise definition, can provide a positive reference for the establishment of the theory and the concept of corporate marketing. Every business, regardless of their size, whether strong capital, its development and growth process will naturally form their own core values and ideas, which usually includes two aspects: First, the fundamental purpose; the second is the core value. The former is the removal of the enterprise to pursue interests outside the capital, which is the ultimate goal, which is the core value of enterprise development guidelines. Distinguished Professor of Economics James Collins and Jerry Bole Si, once relevant research on US 20 well-known companies have done, it found that the reason why these companies can do bigger and stronger, and can maintain long-term industry-leading status, its important reason is that each company has its own core philosophy, not the ultimate goal of their business for profit, but the pursuit of circular economy, create a new standard of living for the people, to lead the progress of human society, to achieve human society sustainable development. While more than the enterprise's core philosophy, which essentially contains the essence of modern marketing, and thus the essence of marketing, is the formation of self-worth and core business philosophy, an important theoretical reference for corporate strategic development goals.

For corporate decision-making in terms of marketing activities, with a touchstone of utility. Corporate marketing activities, the impact of many factors, most of which factors need to be considered is that the marketing campaign can bring certain economic and social benefits, its ability to lead the people to build a new standard of living, human society can be achieved healthy and sustainable development. Enterprise exists, is therefore of human society in the development process, need it, but it is also the essence of modern marketing, have a good indication of the function. With the growing importance of their own living environment of people in order to better survive and improve quality of life, protection of ecological awareness is also rising, and in the corporate marketing activities, the company is in the production process, more attention its green, environmental protection, focusing on efficient use of resources, people in life have a greater emphasis on low-carbon life, green consumption, which essentially reflects the essence of marketing is a good modern market.

The nature of modern marketing, but also provides a good basis for the company's marketing activities. As a renowned telecom companies, which, after revealing the essence of modern marketing market, and to make full use of the essential connotation of corporate marketing activities, its financial statements show last year, its operating income compared to the previous year and profit growth, in excess of 1 %, its operating income reached 324.4 billion yuan, an increase of nearly one percentage point, while its newly developed business marketing activities, has also made remarkable achievements, compared to the same period improved by nearly 5%.

Reveal the essence of modern marketing, the market can provide new vision and new ideas for the business. Modern marketing, by its very nature also reveals the global market integration, in the current world, this trend has begun to emerge, advances in technology, marketing campaign can make no dead spread around the world, regardless of the consumer body place where, can get their desired products and services, world-renowned companies such as Microsoft and Intel, are found from the nature of modern marketing, and move faster to achieve global integration of products and services, not only for the creation of huge economic benefits, but also makes use of its products and recognized worldwide, which reveals the essence of marketing is the modern market, the enterprise market to provide new vision, so that it can be focused in the global competition.

In addition, reveal the inherent nature of marketing, but also provide new ideas for the development of enterprise development strategy, can be seen, the enterprise, the final goal is to achieve sustainable development, and its strategic marketing objectives, it is to achieve its own sustainable development while in the whole marketing campaign, which revolves around creating new standards for people living, promote healthy and sustainable development of human society as the center, by its very nature, companies can more clearly its strategic direction and marketing ideas, namely that marketing ideas is to achieve circular economy, sustainable human development.

All in all, the essence of the meaning of modern marketing variety, not only leading the new standard of human life, while its advocates the development of recycling economy, to promote the healthy and sustainable development of human society, but also has a positive meaning. In addition, marketing reveal the nature of the modern market, a good marketing idea for the formation of the enterprise, decision-making marketing activities, as well as providing market new vision and new ideas, but also has far-reaching significance. Therefore, to increase research on the nature of modern marketing, the market has a positive meaning.

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