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Visual design of graphic animation

2019-11-18 来源: 51Due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Visual design of graphic animation,供大家参考学习,这篇论文讨论了图形动画的视觉设计。图形是表达空间的一种形式,但是图形只能表达一定范围内的空间关系,却不能对空间进行延伸,人们通过图形看到的空间信息也是有限的。图形动画是一种动态图形,可以表达出时间和空间的变化。图形动画中融入了空间元素、时间元素和图形元素,是利用图形的运动以及声音的结合来使图形视觉化,并通过视频和图形等影响表现方式,从而表现出图形动画的一种视觉设计手段。图形动画视觉设计中,设计者的思想不同,图形动画的视觉效果也会不同,设计者需要根据大众对动画的需求以及动画作品所要表达的意义来进行视觉设计。

With the development of the society and the progress of The Times, people used to use words, graphics and sounds to convey information, but this way of information transmission has been unable to meet people's current needs, and now people begin to use the form of graphic animation to convey information. With the continuous development of science and technology, people have more and more visual demands for graphic animation. In order to better meet people's demands, it is necessary to improve and optimize the visual design of graphic animation in the new media era to further enhance the viewing and practicability of graphic animation.

Compared with traditional information transmission methods such as text and audio, visual language transmission is more intuitive and more easily accepted by people. With the continuous development of social economy, great changes have taken place in people's thought, the visual design requirements are constantly improve, in order to meet people's demand to visual communication design, designers need to follow the time development trend, according to the requirements of people and works to express the ideas to design graphic animation, visual effects, improve the efficiency of information transfer. This paper first analyzes the relevant concepts of graphic animation and graphic design in the new media era, and finally analyzes the effective application of graphic design in visual communication design in the new media environment, hoping that the analysis in this paper can provide effective help for visual designers.

Graph is a form of expression of space, but graph can only express the spatial relationship within a certain range, but cannot extend the space, and the spatial information that people can see through the graph is also limited. Graphic animation is a kind of dynamic graphics, which can express the changes of time and space. Graphic animation is integrated with space elements, time elements and graphic elements. It is a visual design method that USES the motion of graphics and the combination of sound to make graphics visual, and through video and graphics to affect the way of expression, so as to show graphic animation. In graphic animation visual design, the designer's ideas are different, graphic animation visual effects will be different, the designer needs to according to the public demand for animation and animation works to express the meaning of visual design.

New media can also be called digital interactive new media, so new media has digital and interactive characteristics. The communication of new media is mainly developed on the basis of digital technology. Compared with traditional communication media, new media has more contents, wider scope and greater influence. Information transmitted by new media is mainly transformed into digital information for transmission, which is not only fast and efficient, but also can restore the original content of information.

On the one hand, on the basis of new media, graphic design has made a breakthrough in creation and space. There are many restrictions in traditional graphic design, but the application of new media has broken these restrictions well and greatly enriched the visual language and design methods. Designers in the design of graphics only need to operate on the computer design software can be through the design software will be the creative thinking of designers reflected.

On the other hand, new media provides a better development direction for graphic animation design. In order to meet the requirements of the public on the information transmission of graphic animation, graphic design is gradually transformed from static expression to dynamic expression in the new media era. With the support of new media technology, graphic design can combine dynamic design software with graphic design software to turn static graphics into dynamic graphics animation. Compared with static graphics, animated graphics have more expressive and visual impact, people have a greater attraction.

In the era of new media, media platforms capable of presenting symbols are more diversified, transforming from traditional single paper media into rich digital multimedia platforms, such as mobile phones and computers. Logo design is also gradually towards the direction of digital dynamic development. Dynamic logo is the use of digital technology and information technology to carry out dynamic analysis of logo design, so as to create a strong visual impact, people will produce a certain visual fatigue when viewing static graphics, but dynamic graphics can effectively alleviate the visual fatigue caused by static graphics.

In the era of new media, the expression of posters has become diverse and the scope of publicity has become wider and wider. Poster design should follow the concise, novel characteristics, make the poster attractive, convenient for the public to extract poster information. The process of poster design needs to conform to the public's ideas and priorities. Under these requirements, the poster can be designed by means of graphic design, so that the poster presents a dynamic feeling.

Graphics are abstract and universal in conveying information, while animated graphics are direct and comprehensive in expressing information, making information transmission more clear and clear. Through news programs, for example, introduces the relevant reforms to social security, can use graphic animation in the form of a performance, to the family, the relationship between the social security institutions and medical institutions well expressed, in the relations between and among the audience have an intuitive understanding, but also can enhance the effectiveness of information dissemination. Visual communication design makes full use of the narrative characteristics of graphic animation, which can play out the abstractness and universality of graphics, and clearly express the connection and problems between various things. Through the use of narrative of graphic animation, the inherent logic of the information content to be expressed by graphics can be effectively expressed. The effective application of graphic animation can effectively connect and express the connections between things. These advantages play an important role in visual design.

In a word, it is the application of graphics in visual communication design, which can express the problems and connections between things in an easy to understand and natural way and fully reflect the artistic and universal characteristics of visual design. At the present stage, many film titles are also presented in the form of graphic animation. The narrative of graphic animation has been effectively applied in the film industry, which can not only present the content of the film well, but also enhance the interest of the film and attract the attention of the audience.

With the arrival of the information age, people have more and more ways to obtain information and more and more extensive information. The arrival of new media makes people use less and less time to obtain information. In the face of all kinds of information, people often feel at a loss when choosing, do not know what information to choose, in this case, can be used in the visual design of graphics animation. According to the specific requirements of visual design, relevant data and information should be collected. During the process of information collection, the integrity and reducibility of these information should be ensured. These information should be expressed and narrated in the form of graphic animation to realize information transformation. Graphic dynamics can make information transmission more specific and emotional, and make the process of people receiving information more relaxed and convenient. In addition, compared with text, graphic animation is more objective, and it can stand out among many information and attract the attention of readers.

Graphics animation compared with other visual design, the biggest characteristic is the graphics motility, such as the change of time, space, can make graphics movement changes, graphics by change will convey different information, to create different scenarios, this advantage of graphic animation can effective application in many places, such as large catwalk shows, theatrical performances of stage design, background design, etc., these scenarios are common characteristics of the visual design is not fixed, the theme of the main is according to the effect of music and the scene atmosphere requirements to rendering stage effect, thereby better visual experience to the audience, to attract the attention of the audience.

In addition, the visual effect of graphic animation also reflected in the production of the music MV, put the specific graphic symbols combined with the theme of the music, the scene according to the lyrics of music MV for Mosaic, which will be the subject of music, through the study of the visual design of music MV graphic animation, can to the unexpected visual and sound effects. In the production process, graphic animations are mostly produced by two-dimensional software or three-dimensional software, and finally rendered into two-dimensional effect. Such a design method can fully express the lively and rational aesthetic feeling contained in the animation, and bring strong audio-visual experience to the audience. Graphic animation can not only bring visual impact to the audience, but also cause the audience in the spirit and psychological resonance, graphic animation in visual communication to a new height.

With the development of the society, people's living standards are improving, and the way people receive information is changing. In the past, people received and conveyed information through text and sound. With the advent of the new media era, traditional single information transmission mode has been unable to meet people's needs, and people are more inclined to use the form of graphic animation to convey information. Under the new media era, the designer should make full use of new media technology, to motion graphics design, according to the work of content and audience's demand to visual graphic animation design, the connection between the various things in to work as well as the existing problems of the express clearly, give a person with intuitive feeling, rich way of information dissemination and communication effect greatly.

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