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Graphic creative thinking

2019-11-11 来源: 51Due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Graphic creative thinking,供大家参考学习,这篇论文讨论了图形创意思维。图形是最基础的一种视觉表达,是人们之间沟通的最原始的方式。图形的视觉语言生动、直观、没有语言的限定。深层的图形展示给人们带来不同的韵味,会给人们带来一种精神上的启迪。图形的创作不是对一个事物细节的描述,而更多的是能够通过现实事物在人脑中的客观反映,借此作为表达的主要素材,富有创造性的显现出有别于现实事物的过程。联想思法,需要在图形创意思考中放松对于客观事物的原本认识。

Graphics is the most basic visual expression, is the most primitive way of communication between people. Graphic visual language vivid, intuitive, no language limit.

Graphics play an important role in vision, which can be seen everywhere in our life. For example, signs of safety exits, airports and other places can appear. The expression of these graphics is simple and easy to understand, without limitation of age, education level and language. But if graphics can only stay in the simple form of expression, then I think it will lose its unique value, deep graphics display to people bring different charm, will bring people a kind of spiritual enlightenment.

The word "graphic" in English called "graphic", from the Latin "graphicus", meaning: by drawing, writing, engraving, printing and other means produced by the graphic symbol. It is a visual form that can be reproduced and widely spread through printing and various media to convey information, ideas and ideas. Yin dingbang, a famous design theorist, pointed out that "the so-called image, refers to the shape of the graph, is the image created" and the value of the image is to convey.

Graphics are another way to convey ideas besides words, which can supplement words in the communication of information. Graphics have more advantages in communication than text. It is not limited by regional, language, cultural and other differences. Its communication mode is easier for people to understand, convey ideas and express concepts. Graphics is a language and a universal language that breaks through traditional barriers. Is the most diverse way of information expression; Have the advantage of showing things intuitively; In one of the most emotional appeal and spirit in the process of information transmission way of information transmission, can induce people to something memories and associations, and by feeling experience and memory and lenovo is not needed after long hours of study and training, because the graphics has the characteristics of form, meaning, color, communication will be more extensive.

The creation of graphics is not a description of the details of a thing, but more an objective reflection of the real thing in the human brain, which can be used as the main material of expression to creatively show the process different from the real thing. Lenovo thinking method, need to relax in graphically creative thinking for the original understanding of objective things, such as basketball, tires, sun three objects, if the size of wedded to their respective 3 person or function, is can't see the connection, but all three are round in shape, can gift the basketball movement of energy at the same time, the tire is bearing the weight of the progress of communication, the sun warms the earth, for this three unrelated objects are directly or indirectly expressed the longing with positive energy, which is graphically creative on the application of associative thinking method.

Imaginative thinking, like the above associative thinking, requires a certain regularity in the conception to achieve a more systematic expression.

The first is the imagination of the combination of the virtual and the real. Most of the material world exists in the form of entities, while the virtual substance is usually the consciousness mentioned in life. In traditional Chinese culture, the figure of combination of the imaginary and the real is shown as "taiji diagram", which expresses human's continuous thinking on all things in the universe and Taoist's understanding and pursuit of nature. As mentioned here, the combination of the imaginary and the real requires the creator to be able to source things from life and to be higher than the level of life.

Secondly, the combination of knowledge, form and intention. In imagination, creators are usually required to get rid of the understanding and expression of graphics and learn to express "images" through the changes of different forms in graphics, which is the combination of form and intention. Such as: corporate LOGO, there is no lack of a combination of form and meaning of the representative, such as apple, Microsoft, etc.

The third is evolutionary imagination. In graphic creativity, if we can make the prototype of a single graph more optimized in form and content through multiple evolvement, evolutionary evolution, as an important kind of imaginative thinking, has a long history in graphic application, such as the image of Chinese dragon and its representative.

The fourth imaginative thinking method is to split and recombine different types of graphics and recompose them with other contents to break free from the constraints of space, form and idea, so as to form a unique creation.

Reverse thinking is also called different thinking, which is to turn the familiar, reasonable and fixed order upside down and dare to "think against the way", so that the thinking develops to the opposite direction, from the opposite side of the problem in-depth exploration, establish new ideas, create a new image. This kind of divergent thinking is also what designers have, the biggest characteristic of this kind of thinking is fluency, flexibility and uniqueness.

Is known as "the economy is concise and complex" of the numerous bear in 1999 the Japanese famous designer, Mr Fukuda for Japanese pine in a group, business celebrations to mark the 130th anniversary of the poster design, presents two different Angle in the same picture, one is the Angle of the look up, a look down at the point of view, this work USES the reverse thinking logically absurd paradox, the resulting a vision to bring visual interest.

Emphasis on uniqueness, through creative association, creative elements from life to be creatively transformed, the key lies in the form of connection and mutual transformation, not the pursuit of the authenticity of life but with the reality of conflict. At the same time, emphasis is placed on artistic creativity and internal connection. Isomorphic graphics embody the sense of integration of art aesthetics, pursue philosophical creative concepts, reasonably solve the contradictory and contradictory relations between objects and objects, forms and forms, so as to coordinate and unify them and give full play to their respective information connotation in a specific space.

The illogical substance is connected to a whole in an unrealistic way through its similarity in shape, conveying a certain information and the relationship between different, thus creating new meanings and values.

Fukuda's clever use of this principle can be seen in many of his posters. Replacement is a form of expression of its design concept of heterogeneous isomorphism. It refers to the selection of a conventional, concise figure as the basic form, keeping its skeleton unchanged, and then according to creativity, replacement of new elements, forming a new shape. This means of expression, although the structure between the object and the form remains unchanged, but the logical zhang guanlidai makes the figure has a more profound meaning. The key point is to use a basic form to replace new elements to complete re-creation while maintaining the original main features of the basic form. For example, in a poster designed in 1975 for keiwang department store in Japan, fukuda began to explore the principle of trompe l 'oir by using the mutual relationship between "figure" and "bottom". The work skillfully USES black and white, positive and negative to form the legs of men and women, the upper and lower repeated juxtaposition, black "bottom" on the white female legs and white "bottom" on the black male legs, virtual and solid complementary, mutual existence, to create a concise and interesting effect, the technique is "inverted bitmap bottom inversion". The elements of men's and women's legs in the works also become the representative visual symbols in the posters of fukuda.

The reason why contradictory graphics make us contradictory and absurd is that the contradictory structural modeling of graphics USES the methods of contrast, concave and convex change, dislocation of edge contour and change of perspective relationship, etc., to consciously create unnatural graphic structure. Then there are the psychological and physical illusions of the viewer, which make the human vision interweave with each other on the object, never finding a reasonable structure.

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