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Mass culture from the perspective of John fiske

2019-11-06 来源: 51Due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Mass culture from the perspective of John fiske,供大家参考学习,这篇论文讨论了约翰·菲斯克视角下的大众文化。约翰·费斯克在大众文化研究中的影响力来自于他对文化消费环节的重视,他指出消费过程才是大众文化的产生环节,大众文化并非外界加注到大众身上的,而是大众自己创造出来的。费斯克强调大众在消费文化产品中的主动性与创造性,指出了大众在创造属于自己的大众文化中所产生的快感,这种快感是大众文化的组成部分,更是一种产生大众文化的驱动力。

Fiske, John, in the study of popular culture influence from his attention to the cultural consumption link, he points out that the consumption process is the generation of mass culture, mass culture is not the filling to the general public, but the masses create itself from nothing, it "does not exist in a stable, self-sufficient text", and "only exists in the process of production and reproduction", and "the practice of everyday life".

In contrast to the pessimistic Frankfurt school, which views the masses as passive recipients, fiske emphasizes the initiative and creativity of the masses in consumer cultural products. Everyday life, he says, is made up of popular cultural practices characterized by the creativity of the disadvantaged by exploiting the resources of a system that deprives them of their power and by refusing to ultimately yield to that power.

Fiske pointed out the ways in which the masses created their own culture, using "poachers" to "exploit and exploit" capitalist elitist culture.

Fiske also points to the "euphoria" and "ecstasy" that the masses experience in creating their own popular culture. This kind of pleasure is a part of mass culture, but also a driving force of mass culture. "In a cultural economy, the process of circulation is not the circulation of money, but the transmission of meaning and pleasure. Thus the audience here is transformed from a commodity into the present producer, the producer of meaning and pleasure. In this cultural economy, the original commodity becomes a text, a discourse structure with potential meaning and pleasure, which forms an important resource of mass culture.

The authority of tianya entertainment in addition to its huge scale of popularity brought by the channel of rich sources of information, more importantly, this section for a long time formed a good gossip production mechanism and a strong gossip spirit. Here, the core of the entertainment is not just a gossip and rumors, it is more important is a kind of self production process of pleasure and joy, is a kind of participation, sharing of entertainment and universal with smile, all users of carnival, entertaining, it is practicing fiske said of the process of production and reproduction of mass culture.

The public not only consumes and USES texts, but also assembles the existing texts to form a new culture and a form of entertainment of its own. Tianya entertainment in a very famous "sect culture" is an example, it refers to the netizens spontaneously set up a lot of sects, entertainment figures for a variety of satire, sarcasm or goodwill ridicule. Hong lei jiao, for example, is based on the idea that the characters in the new TV series "thunder makes all living beings go crazy". Therefore, it was further developed and established on the original basis, and ye jintian and li shaohong were regarded as the religious leaders. John fiske, borrowing from levi-strauss's point of view, pointed out that mass productivity is a process of "assembling" the cultural products of capitalism for recombination and reuse. ... According to levi-strauss, "assembly" is the daily practice of tribesmen who creatively combine existing materials and resources to create objects, symbols or rituals that meet their immediate needs. This is an unscientific project, a typical "quick and dirty" exercise. In capitalist society, "assembling" is a means for the governed to create their own culture from the resources of "others".

As for the driving force of popular culture, John fiske thinks it is "pleasure". He points out:

The culture of everyday life is best described by the metaphor of struggle or resistance: strategy is confronted by tactics, the bourgeoisie by the proletariat, hegemony by ACTS of resistance, ideology by opposition or flight; Top-down power is challenged by top-down power, and social discipline is confronted with disorder. These revolts, these clashes of social interests... , are primarily driven by pleasure: the pleasure of producing the meaning of one's own social experience, and the pleasure of escaping the social discipline of the power group.

From this passage, John fiske believes that popular pleasure works in two main ways: avoidance and production. Entertainment in the end of the world's version of "gossip is coming", for example, "the gossip come" is a by the netizen wrote spontaneous network magazine, do summary to the main entertainment gossip a week, editor in chief li bell in the first issue of the introduction of the "eight gossip, every weekend, contains a week's top posts, interesting, interactive entertainment star turns, friendly plate and so on". In the traditional sense, this is not a magazine, or even an online magazine. It is just a summary of past news and information in the form of Posting. However, it is really very interesting.

Netizens' pleasure can be explained by avoidance and production. First of all, the net friend of hope in real life get respite, therefore people is for entertainment, in this case, no pretense no serious, what fun to say what, what shocking say what, what makes you laugh, regardless of appearance and essence magazine is no longer on the market to sell magazines, anything funny spoof will appear here, for example, in 2010 the first "the gossip is coming," begins with the author first apology "caused by the collective lazy last week to rest, closed for a week. Here we apologize to all the editors!!!! "This sentence itself implies that the magazine's popularity, spoof, dare to ask which magazine will be because of lazy rest off a week? And magazines each have their own theme, a series of editorial staff, from the video, the cover of the homemade, not much like an official magazine, read the posts of netizens immersion, easily obtain full relaxation and pleasure in laughter, temporarily forget the troubles in real life, this brief lost, is a kind of "pleasure".

Second, director from her own is in the magazine, it clutched the mass of the punchline, parody, subversion is his usual themes, such as "the earth is hair style, mark the first anniversary of the beatles -- < gossip come > cover with number one", "red carpet ray still, gossip forever -- gossip to the red carpet", normally on the screen always fresh beautiful beautiful star appears in the image of bigwigs, here was sarcasm, teasing, a parody of all objects, fiske lead as bart theory put forward the concept of "ecstasy", think that this is "the pleasure of the body, collapse occurred in" culture "into" natural state "of the moment. It is the loss of self... The loss of self is the avoidance of ideology." High above the ordinary masses are always the subversion of elites, powerful psychological thoughts, and therefore see the usual or noble or beautiful or serious people here like striped coat become naked, like a general wang often make mistakes, flustered, you will always get a psychological satisfaction and joy, in a state of "ecstasy", this is also a kind of "escape" of orthodox ideology. Gas up gush choke dead other party not pay life of words!

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