代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

Advertising in the age of all media

2019-10-31 来源: 51Due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Advertising in the age of all media,供大家参考学习,这篇论文讨论了全媒体时代广告。随着网络技术的不断革新及大众消费观念的改变,全媒体时代的广告相比之前的媒体广告,最主要的是呈现多样性特点,还有精准性、交互性、高科技性等多个特点。全媒体时代广告发展迅猛,广告业一片繁荣。但快速发展中也存在一些问题,部分广告的负面影响也较大,这些问题和负面影响已逐渐引起关注。

Advertising,全媒体时代广告,essay代写,作业代写,代写

With the development of society, the abundance of commodities and the diversity of information communication channels, the word "advertisement" has been well known and understood by everyone. Most of the advertisements refer to commercial advertisements or economic advertisements. They exist in our life, affecting our vision and hearing, our consumer psychology and our life. Advertising has its different forms and characteristics in different stages of social development. In modern times, it was an advertising period with newspapers and periodicals as the main body. After the founding of new China, especially the reform and opening up, China's advertising industry entered the spring, followed by newspapers, magazines, radio and television into the main media channels, advertising industry entered a benign stage of development. At present, the rapid economic development, network information technology by leaps and bounds, advertising content, advertising carrier, advertising form constantly rich, leading China's advertising into a period of vigorous development.

With the rapid development of science and technology, the emergence of new media, the emergence of new means of information dissemination, and the continuous enrichment of communication methods, the integration and communication between traditional media and new media are also constantly. Although the concept of omnimedia has not been clearly defined in the academic circle, a consensus has been formed, that is, whether from the perspective of the current media operation mode or the means of new media communication, it can be said that we have entered the "omnimedia era". The real connotation of all media is a brand new information production, dissemination, reception and operation concept. We can simply summarize omnimedia as the sum of many single media. From the perspective of communication content, omnimedia covers omni-directional and three-dimensional information such as text, picture, sound, light and electricity. From the perspective of communication media, newspapers, magazines, radio, television, Internet, telecommunications and other communication tools have been formed, including traditional media, new media and internet-based emerging media. With the advent of omnimedia era, the media pattern, mode of communication and the audience's information receiving habits have changed. The development of new technology has promoted the diversified communication forms to achieve the comprehensive coverage of the audience and the best communication effect.

With the continuous innovation of network technology and the change of public consumption concept, compared with the previous media advertising in the omnimedia era, the most important feature of advertising is diversity, accuracy, interactivity, high-tech and other characteristics. Combined with advertising and analysis of the current advertising industry, its main development characteristics are as follows:

At present, almost all the carriers that can carry information have been developed by the advertising industry. All kinds of media are colorful and stimulate the senses of consumers. Advertising communication mainly includes television, radio, newspapers, magazines, Internet, outdoor and other media. Many of these media have both print media and audio-visual media, both outdoor media and network media. After years of rapid development, advertising market media has formed television media, Internet media, media life three camp pattern. The TV media represented by CCTV has the advantages of wide coverage and strong credibility, while the Internet media represented by BAT has the characteristics of high integration and strong interaction, while the life circle media represented by focus media shows the accuracy and directness of urban living space media. At the same time, the means of advertising performance are innovative and creative. With the help of electronic technology, the advertising creation features colorful pictures and brilliant sound effects, which integrate shape, sound, color and dynamics. It is vivid, intuitive, appealing and effective.

The Internet has changed the way people receive and disseminate information, which also makes the traditional media advertising under the tide of the Internet has been unprecedented challenges. The wide application of the emerging media represented by the Internet has revolutionized advertising communication media and means of expression. The Internet advertisement dissemination speed is fast, the information source is extensive, the production releases the information simply, does not accept the time and the space limit. It can effectively integrate the advantages of newspaper, radio and television, and realize the organic combination of text, picture, sound, image and other means of communication. In recent years, the traditional mass media advertising share is declining, and represented by the Internet advertising share of the emerging media advertising in continue to rise, according to data released by the China advertising association, the Internet media advertising revenue continues to grow, in 2014 after more than TV media advertising revenue, becoming the first big advertisement carrier, has realized fast beyond. At the same time, compared with the high cost of traditional advertising, the cost of Internet advertising is much lower. China has the largest number of Internet users in the world, which is undoubtedly a huge market for the advertising industry.

The 2018 China advertising market report shows that precision communication, interactive marketing and other new forms of communication relying on digital media and lifestyle media have developed rapidly and become important growth points of the advertising industry. In recent years, the utility of digital media advertisement in the form of network, mobile phone, digital TV, community and business building advertisement, subway big screen has been recognized by advertisers. In addition to the accurate delivery of Internet advertising, media advertising in the circle of life also has the advantage of precision, which can cover the daily work, life and travel places of the public with various frame media and terminal video. Its direct and cost-effective advertising, easy to target different characteristics of the crowd and their different life trajectory, precise positioning of different audiences. The network communication environment formed based on Internet technology is highly interactive. Advertisements can be presented to the audience in the form of mini-games, tests, video and other interactive forms. The interactive platforms represented by WeChat, microblog, short video, fast broadcast and live broadcast break through the limitation of one-way transmission of traditional media and establish face-to-face interaction with the audience, making the communication more timely and smooth. In the era of all-media information communication, the single and linear mode of communication in the traditional media era is broken, and the autonomy of the audience in receiving information is reflected to the greatest extent.

Emerging new media forms have changed the way of information transmission in modern society. With the continuous growth of media types, the original media contact habits of advertising audiences have been completely changed. At present, advertising placement and the time, place and way people contact with advertisements are not as single as traditional media. The diversification of media contact habits of advertising audiences leads to further "fragmentation" of advertising audiences. Compared with the communication effect of a single media, the attention of advertising audiences is increasingly distracted. Professor ding junjie has deeply analyzed the development environment of advertising in his study of advertising. The scholar believes that it is because of the interactivity, platform and massive data information of new media that advertisers have more diverse and complex choices of release media and more dispersed advertising audiences. Therefore, the diversification, fragmentation and fragmentation of advertising information communication channels are the inevitable trend in the era of information and all media.

In the age of all media advertising has developed rapidly and the advertising industry is booming. However, there are also some problems in the rapid development, some of the negative effects of advertising are also large, these problems and negative effects have gradually attracted the attention of the society.

With the progress of science and technology, advertisements also pursue novel means to make high-tech and attract people's attention. As a result, some advertisements only have shocking picture sense and special sound effect, while the public just feel dizzy and don't know what they are promoting and what are their advantages. It didn't work as advertised. In fact, the most influential and sales force of the advertising is often the most simple, the most plain, the most simple, it may not be the creator of the most appreciated, not advertisers like, but it is the most needed by consumers.

When we watch TV series, we turn on various TV channels or Internet video, and the first thing we see is almost always advertisements. The most annoying thing is that TV series because of the advertising cut, actually cut the original content, resulting in series incomplete, inconsistent; Most TV shows have multiple commercials, and when you're watching a show and you're interested in it, suddenly you have several minutes of commercials. The advertising audience has really become the "tolerated masses". At the same time, some stiff product placement also affects the quality and effect of the program.

As advertisements are related to commercial interests, some enterprises and advertising planners are irresponsible and unscrupulous. They use various ways or even vulgar ways to gain the audience's eyeballs and gain the audience's favor. Some bad advertising language, distorted thousands of years of accumulated social culture. Vulgarization or even vulgarization in commercial advertisements damages the image of mass media culture in people's mind, tarnishes people's hearing and hearing, and has a bad social impact.

Internet advertising in the rapid development, bring new feelings and experience to the public, but also caused trouble to the public. For example, the interface of several major portals will have some unwanted images or dynamic ads, as well as annoying floating ads, link ads, pop-up ads, and even some cannot be closed. Still have a few websites break the law to violate regulations to release advertisement, false and vulgar illegal problem is outstanding, encroach on consumer legitimate rights and interests. There is a lot of confusion in Internet advertising, and its regulation needs to be further improved.

In a word, in the age of all media, advertisements should not only display the characteristics and highlights of commodities to attract consumers, but also have certain social responsibilities. Therefore, on the one hand, it is necessary to improve the basic skills and qualities of advertising practitioners; on the other hand, it is necessary to optimize the combination of advertising industry, promote each other, pay attention to the content, creativity, coverage, media and their combination, improve the comprehensive service ability of brand communication, and maintain the rapid, efficient and healthy development trend of advertising industry.

51due留学教育原创版权郑重声明:原创essay代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写、作业代写服务。

51due为留学生提供最好的essay代写服务,亲们可以进入主页了解和获取更多essay代写范文 提供代写服务,详情可以咨询我们的客服QQ:800020041。

上一篇:Science technology and art des 下一篇:The influence of Christianity