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The Better Business Bureau

2019-07-09 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- The Better Business Bureau,供大家参考学习,这篇论文讨论了美国的商业改进局。美国的Better Business Bureau简称为美国BBB,即美国的商业改进局。它由一些商家发起,旨在对商业广告进行舆论监督,是一个全国性的自律商业组织。美国BBB最显著的特点是它的资金获得不依靠政府,而是由会员会费以及各方捐赠等维持。它的目的是为了建立一个可靠的商业环境,并且设立互信商业机制的标准,鼓励和支持良好的商业行为。

Better Business Bureau,BBB,essay代写,作业代写,代写

The Better Business Bureau of the United States is referred to as the BBB of the United States, which is called the Bureau of Business improvement of the United States in Chinese. It was founded in 1912 and has been developing for more than 100 years. Although it has a "bureau" word, is not subordinate to the national organization however, it is initiated by a few businessmen only, aim to undertake public opinion is supervised to commercial advertisement. It is a national self-regulatory business organization in the United States. A distinctive feature of the BBB in the United States is that it does not rely on the government for funding, but on membership dues and donations from all parties. Its responsibilities include: first, to establish a reliable business environment; Second, the establishment of mutual trust business mechanism standards; Third, encourage and support good business practices; Fourth, to commend the integrity of the enterprise representatives; Fifth, publicly attacking bad business practices.

BBB aims to promote ethical business practices and create an environment in which buyers and sellers operate with mutual trust. To encourage better consumption and to emphasize appropriate market standards, BBB provides educational materials on ideal business practices in general and in particular. Companies must comply with the prescribed criteria in order to obtain BBB certified commercial status.

First, consumers can dispute unfair business practices and other market issues with BBB.

Second, leave a review or write a business review and share your thoughts with others.

Third, become a BBB certified person to learn more about the value of BBB certification.

Fourth, educate the public: the BBB advises consumers and businesses on their market rights.

The better business bureau provides a platform for buyers and sellers to build trust with each other. Any enterprise of a certain size can apply for a credit rating from BBB. Consumers can also choose a company based on the credit rating of BBB, a platform dedicated to helping people find and recommend companies, brands and charities they can trust.

BBB platform classifies enterprises, brands and charities certified on the platform. Consumers only need to click on the industry category they are looking for on the homepage of BBB platform, and BBB platform will recommend different enterprises, brands and charities in the industry to them. Consumers can choose based on their geographic location, credit level and other consumer evaluations.

The BBB trust standard has eight principles: building trust, advertising honestly, telling the truth, transparency, commitment to honor, responsiveness, privacy and integrity. In addition, companies certified on the BBB platform can also enjoy the BBB eu privacy shield service. The operating mechanism of the better business bureau of the United States is actually built on the basis of win-win situation between consumers and enterprises. Consumers can learn about the good enterprises they need through the BBB platform, and enterprises can also protect their privacy rights through the BBB platform to expand their business territory in Europe.

BBB aims to improve production management and provide necessary professional support for enterprise development. BBB will conduct professional evaluation on enterprises in the fields of advertising, product sales, service, process, food processing equipment, drugs and cosmetics, etc. The evaluation results will not be disclosed to the public, but only be known by the evaluation enterprises.

The BBB was originally set up to regulate fraud in the advertising industry. BBB's advertising review mechanism is arguably its most primitive. In this set of mechanisms, the national advertising department this department is the core role. One of the hot issues it deals with is false advertising, which is responsible for checking whether the advertisements are consistent with the products and services provided by enterprises. The validity of NDA. After receiving these cases, the NDA does not require companies to be investigated, choosing instead to focus on evidence. It will be based on the evidence of the enterprise advertising aspects of technical and product testing to determine the reliability of the evidence and the authenticity of the complaint. In addition, the NDA will maintain confidentiality. The NDA makes recommendations based on the findings, but it has no right to demand damages. NDA has a high reputation. The NDA will issue the review result, but this result does not have legal effect, and the enterprise can choose to accept it, but the enterprise can also choose other legal approaches to solve the problem, but the review result is often accepted by most enterprises.

The BBB is a private entity that has no legal authority to compel anyone to follow its complaint resolution procedures. A company reacts to BBB simply because it wants to keep a good reliability report. A reliability report is a BBB report based on an assessment of a company's business activities such as production and sales, after-sales service, advertising and customer complaint handling. This report has collected and sorted out the comprehensive information of enterprises, and can reflect the product quality, business ethics and other aspects of enterprises in a comprehensive and objective manner, which has a strong information value. In addition, the report has a comprehensive rating of enterprises, which has a strong rating value. It not only provides a reference for consumers and bank lenders, but also plays a good role in promoting enterprises' own improvement.

Reliability report reflects the satisfaction of the enterprise. The common rating of satisfaction report can be divided into "satisfied", "unsatisfied" or "no rating". A satisfactory rating means that consumer complaints are resolved in a way that satisfies customers, an unsatisfactory rating means that the company has a history and pattern of unresolved complaints, and "no rating" may mean that there is not enough company information. However, each local BBB has its own initiative and flexibility in formulating evaluation criteria and rules.

BBB's self-described mission is to be a business environment leader in guiding trust, focusing on promoting trust in the market. The better business bureau is not affiliated with any government agency, and companies that join the BBB and adhere to its standards do so through industry self-regulation. The BBB hopes to successfully audit the business as a paid "recognized business" committed to and continuing to abide by the BBB code of business conduct, in return for allowing reputable certified businesses to use their logos in marketing materials.

BBB provides norms and standards for the market, collects information of many organizations, and to some extent promotes the development of American market credit and promotes American economy. The BBB exists to promote local businesses and to lobby for business-friendly laws.

BBB facilitates consumers to identify the advantages and disadvantages of enterprises or institutions, to a certain extent to protect the interests of consumers.

BBB has built a brand synonymous with trust, whose value and effectiveness are based on trust, transparency and neutrality.

BBB promotes organizations or enterprises to improve their products and service quality, and also promotes enterprises and institutions to develop in a better direction. Authentication request strictly, it must be in terms of overall advertising, consumer privacy and integrity of moral standards compliance, and any after the certification of enterprises, big and small, are likely to be lost because of short of the standard certification, enterprises or institutions to meet the standard, will also improve its quality products and services.

The successful operation of the BBB model in North America promotes the development of business credit in its region and enhances the mutual trust between enterprises and consumers. Nowadays, China has a huge demand for commercial credit information, and the successful BBB model can also provide a lot of reference for the development of commercial credit in China.

It is necessary to establish a neutral comprehensive commercial credit service and supervision organization. In China, the role of the government is both supervisor and service provider, which will lead to improper and inefficient performance of responsibilities. Information asymmetry between different departments will cause a lot of inconvenience to the operation of market economy. The recent event of defending the rights of female car owners of Mercedes Benz in xi 'an has also brought us some thoughts, such as where consumers should look for the credit level of relevant enterprises, how to effectively protect their rights, and whether the companies involved are restrained in the following market behaviors. Under the BBB model, the commercial credit improvement bureau can accept consumer complaints and score and modify enterprise credit database information. After that, it can also release public information on public platforms to remind consumers to increase their precautions against enterprises with low credit.

The credit rating system in the BBB model reduces the information asymmetry between the two sides of credit transaction to the greatest extent, which makes the companies participating in the market pay more attention to their own credit, which is a rigid constraint on the participation of Chinese enterprises in the market.

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