代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

EB Games

2019-06-11 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- EB Games,供大家参考学习,这篇论文讨论了EB Games.作为一家跨国零售商,EB Games既有传统的实体店,也有网店。值得注意的是,EB Games及其母公司GameStop都不参与游戏和主机的生产或制造,它们的分销渠道都是通过第三方供应商流动的。EB Games通过这种商业模式的资本化来盈利,因为所有与营销相关的成本都已由第三方生产商承担。

EB Games,Game Stop,essay代写,作业代写,代写

In the following, this presentation will introduce the marketing mix situation of EB Games through an extended 7P marketing mix model, referring to the EB Games’ product, price, place, promotion, physical evidence, people, and processes.

EB Games serves a range of products including computers and video games through both online platforms and physical stores. The majority of EB Games’ products are produced and exported by third party companies. In order to gain a competitive edge, EB Games focuses primarily on customer based assets, especially brand reputation and close customer relationships. With the intention to appeal customers, EB Games launched the “Trade and Save” program encouraging customers to trade in their old products for credits towards purchasing new products.

EB Games demonstrates “price skimming’ strategy in pricing, as they launch new products at a high price and extract the maximum surplus from high valuation consumers, and gradually decrease the price to appeal price sensitive consumers. In addition, EB Games also utilizes the ‘bundle’ pricing strategy, allowing the consumer to bundle certain products together and purchase at a perceivably lower price.

As a multinational retailer, EB Games has both traditional brick-and-mortar stores and online stores. Notably, both EB Games and its parent company, GameStop, do not involved in the production or manufacturing of games and consoles, and their distribution channels flow through third party suppliers. However, EB Games manages to make profits through capitalize from this business model as all marketing related costs have already been covered by third party producers.

To connect effectively with both their current and potential consumers, EB Games has to utilize appropriate forums of communication, including advertising, public relations, direct marketing, sponsorship, and selling. EB Games focuses their promotional efforts on improving customer relationships through both physical and online channels. For instance, EB Games holds a series of “Sales Events” to impress consumers with lower price. Additionally, through the EB Games’ Edge Rewards program, the company offers rewards holders with different levels of coupons and discounts. At present, EB Games is yet to adopt an “integrated marketing communications’ approach which would ensure consistency between message delivery and consumers reachability.

EB Games attaches great importance to the store design and decoration. New and pre-owned games are displayed on large walls to provide boutique style shopping experience for consumers, and stores are decorated with red sales signage to motivate customers to purchase. Furthermore, EB Games’ stores provide video game trail service in video game sampling areas.

Regarding the significant role of sales staffs, EB Games finds it is vital to implement regular and thorough training programs for EB staffs, aiming at cultivating employees that are not only familiar with EB products and have an enthusiastic approach to customer service, but also have high customer service responsibility.

EB Games embraces conventional retail sales tactics for in-store process.The online service process currently relies solely on the “customer service centre”, but EB developers managed to optimize their website so that allowing consumers to browse and purchase more easily.

51due留学教育原创版权郑重声明:原创essay代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写、作业代写服务。

51due为留学生提供最好的essay代写服务,亲们可以进入主页了解和获取更多essay代写范文 提供代写服务,详情可以咨询我们的客服QQ:800020041。

上一篇:McDonald’s Marketing Segmentat 下一篇:On Reducing the White Trash