作业代写：Interpersonal communication in electronic commerce

下面为大家整理一篇优秀的essay代写范文- Interpersonal communication in electronic commerce，供大家参考学习，这篇论文讨论了电子商务中的人际传播。在电子商务飞速发展的今天，人际传播在电子商务中的作用日益凸显，人与人之间的交往，往往会对消费者的购买行为产生很大的影响。例如通过人际传播，从其他买家口中得到真实的消费体验，从而根据其他购买者的经验决定自身的购买行为，这样就能够减少消费者的购买顾虑。同时传播经常能够从消费者的角度为其他消费者推荐一些好用的产品，有些消费者本来对一些商品或服务没有需求，但是通过人际传播获得了一些商品的信息，会提高消费者对一些商品的关注度，从而提升购买欲望。

With the continuous development of e-commerce, people enjoy the great convenience of e-commerce, and also have a deep concern for e-commerce. Some stores, for example, advertise heavily on the Internet, but often fall prey to consumers buying goods or services. So consumers are skeptical about media advertising and the products and services that are being sold in e-commerce. But through interpersonal communication, consumer can get real buyers from other consumer experience, and according to the experiences of other buyers decided to its purchase behavior, so that it can reduce the concerns of the buyer.

Most information transmission in e-commerce relies on the Internet, so it is easy to be limited by time, and there is often a lag in information. Many consumers choose products of e-commerce because often can't go to the entity shop, so often a detailed consultation on the Internet, but they may not have been online, will cause the information circulation, merchants also lose many customers. Through interpersonal communication, consumer can through the communication and other consumer, ask what you want to know the problem, which not only can improve the flow of information, also can let the consumer get more real satisfactory answer, improve the efficiency of e-commerce.

Many consumers have certain requirements on some products, but I don't know how to choose the brand, through interpersonal communication can provide consumers with some brand choice, for consumers to buy the product or service you need. Spread at the same time can often from the perspective of consumers for other consumers to recommend some good products, some consumer demand for some goods or services not originally, but information obtained some goods through interpersonal communication, can raise the attention of consumers for some goods, to buy.

Traditional mostly in the form of electronic commerce based on Internet by buyers and sellers of a business, but as the role of interpersonal communication on the Internet is more and more big, many e-commerce platform introduced mainly on interpersonal communication model of electronic commerce. Such as "little red book" is given priority to with interpersonal communication platform for the electric business shopping, people can be referred to as the leader of the interpersonal communication, the use of a product experience editing yourself as text or picture to recommend to other consumers, and other consumer interaction. Everyone here can see the most authentic product experience, so that they can better understand different kinds of products and choose the one that suits them best.

In recent years, WeChat, weibo and other new media become the important interpersonal communication tool in people's life, the influence of new media technology also gradually exceeded the traditional media, provides a more business activities form and carrier. Through the new media such as WeChat and, merchants can not only attract more fans, expand the brand awareness, but also turn these fans into potential customers and gain more profits. Therefore, e-commerce is no longer limited to e-commerce platforms. Some people can use weibo and WeChat to conduct e-commerce activities. For example, the WeChat public number of the store has been set up to promote the interaction between the products and potential customers through some soft articles, or to expand the influence of the brand through some forwarding and raffle. It can also post some product information and pictures on weibo, and communicate with fans frequently, thus improving consumers' loyalty to the brand.

More and more enterprises recognize the interpersonal communication in the application of electronic commerce, but not in e-commerce to provide more channels for interpersonal communication, only give consumers more interpersonal communication channels, in order to better promote the spread of electronic business information, so as to promote the development of electronic commerce. Such as taobao, in addition to assess interpersonal communication by buying also added "ask everyone" and "circle", "asked" can be specified to buy the goods of buyer to answer the question, and "circle" is according to consumer buying habits and browsing goods might like were recommended for patients with the condition of "circle", there are a lot of like-minded people in the same circles discuss what like. These functions provide new channels for the application of interpersonal communication in electronic commerce, and enhance the application effect of interpersonal communication in e-commerce.

Interpersonal communication is very important in the development of electronic commerce, can reduce the concerns of consumers in e-commerce, help consumers more comprehensive understanding of the goods, also can increase the demand of the buyer. However, in the process of application, many merchants also have the problem of being praised and disguised as consumers to induce other consumers. Therefore, the application of interpersonal communication in e-commerce requires continuous development and improvement, so as to play a better role and create more profits for e-commerce enterprises.

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