Enterprise culture

下面为大家整理一篇优秀的paper代写范文- Enterprise culture，供大家参考学习，这篇论文讨论了企业文化。企业文化是在一定的社会经济条件下，通过社会实践所形成的并为全体职工所形成的共同意识、价值观念、职业道德、行为规范和准则的总和。是企业在自身发展过程中形成的以价值为核心的独特的管理模式，是一种凝聚人心以实现自我价值，提升企业竞争力的无形力量和资本。

Enterprise culture is in certain social economic conditions, through the social practice, and formed by the staff which is formed by the common consciousness, value concept, professional ethics, the sum of norms and standards. It is the unique management mode that the enterprise forms in the process of its own development. It is a kind of invisible force and capital that can unite people to realize self-value and enhance the competitiveness of enterprises. Corporate culture, once formed, will become a kind of relatively stable cultural stereotype, will lead to the goal of enterprise management staff, make staff will realize the management goal consciously into their own actions. Therefore, the enterprise culture is not only system, banners, ChangFu form level, but by the enterprise staff style of ideals, beliefs, philosophy, ethics, such as cohesion and group consciousness into the deep values, its core is the common values.

Corporate culture to shape a good corporate image to improve enterprise core competitiveness, modern enterprise competition has from the competition such as price, quality, technology, image is converted into a high level of competition, a good corporate image, not only can enhance the enterprise internal staff's centripetal force and cohesion, can also use social enterprise and the customer's recognition and support, improve economic efficiency of enterprises. On the material level, the excellent corporate culture is reflected as the enterprise can deliver qualified and high-quality products for the society; on the spiritual level, corporate culture conveys the spirit of the enterprise to the society and shows the good image of the enterprise.

Corporate culture with a kind of spirit power enterprise staff together, forms the enterprise centripetal force, for the enterprise, every employee, has its own scope of work, have their own goals and interests. Therefore, it is inevitable that contradiction, misunderstanding or discord will arise in the work, which is not conducive to the unity of enterprises and the development of enterprises. Outstanding enterprise culture can be integrated employee values, norms, make enterprise internal coordinated, strive for the common value goal, make the enterprise with a strong cohesion and competitiveness, ultimately win the competition, the enterprise's progress and development. At the same time, the restriction of corporate culture to employees is a soft constraint, which can greatly improve the quality of employees. Therefore, corporate culture is an important prerequisite for the existence of enterprises, and the survival and development of enterprises cannot be separated from the corporate culture. However, enterprises exist and develop in the society, and the enterprise culture should have a philosophical view.

Due to the enterprise culture has significant overall, with the enterprise of two civilization construction has a close and, therefore, enterprise culture construction to bring into the party, government, industry, led by the important agenda. Overall plan, advance comprehensively. 2 it is democratization, enterprise culture is the main characteristics of the mass, so the democratization is the essential attribute of corporate culture, requires us to combine enterprise culture construction projects and the democratic management, promoting worker masses to participate in the activities of the enterprise, brainstorm and come up with new ideas. Third, socialization, corporate culture and all cultures, have a broad social. Therefore, the enterprise culture construction not only limited within the enterprise and worker, and should adopt the mode of socialization, stretched the work of enterprise culture to the community, family location, try our best to widen its social foundation, achieve the target management, the working process of the evaluation and social.

There are many ways to construct corporate culture, and the following are worth learning: one is the method of positive indoctrination, and education employees set up correct ideas and values. 2 it is to adopt the method of motivation and self education to foster love work, dare to struggle with the spirit of hard work, 3 it is to play a leading and exemplary role model character, concern and can meet the needs of employees, training organization cohesive force, cultivate good organizational climate. Fourth, through various communicative activities to cultivate the enterprise members' lofty ideological state and healthy personality. Five is through a variety of production and management practice, cultivate not only dare to innovation, and the scientific spirit from set out actually, six is wind, warn, ChangRong by plant, ChangMao, rituals, company song, factory, factory standard, such as form, create a good environment, influence employee's mind.

Corporate culture building to marxism-leninism and MAO zedong thought, deng xiaoping theory and "three represents" and socialist harmonious society important thoughts as the pointer, to deepen the spirit of enterprise education as the main line, follow the basic rules of enterprise culture construction, close combination with the enterprise practice, to carry forward the spirit of enterprise, changing ideas, plastic corporate image, improve the quality of the enterprise, enhances the core competitive capacity of the market and the enterprise cohesion, to speed up the construction of a modern enterprise for the purpose.

Basic principle, must adhere to the people-centered principle, must adhere to the principle of seeking truth from facts, must adhere to the principle of advancing with The Times, must adhere to the principle of participation, and must adhere to the enterprise culture construction and production and operation, the ideological and political work, the principle of construction of spiritual civilization permeate touch contact.

The practice mode of enterprise culture construction is to internalize and solidify in the system, externalize in line.

Internalize the mind, believe in the idea. Is through the various publicity tools, all kinds of propaganda way and all kinds of propaganda way to instill education, armed with the principle of idea, consciousness and enterprise promoted employees mind, into the common understanding of employees, cultivating employees to enterprise's identity and belonging, and then into the staff's conscious action.

Solidify in system, normative idea. To solve the problem of the institutionalization of the enterprise culture idea, that is, through the mechanism, system, system to reflect the enterprise culture idea, will have made achievements in cultural construction with fixed rules and regulations, and to guide the work practice, in order to avoid culture idea into an empty slogan, with the cultural concept of reviewing each rules and regulations, to establish modern enterprise system as the goal. For a variety of specifications and a part of the institutions and cultural concept is not consistent, according to the concept of cultural spirit, to modify and perfect, and as a staff's regulations and code of conduct, fixed, execution.

Externalize in line, practice idea. It is to solve the problem of the practice of cultural idea, and show the enterprise culture idea and values through the practice behavior and corporate image of employees.

As a new kind of management philosophy, enterprise culture is the birth of the history of enterprise management. It marks the transition from traditional mode to modern mode. To build and perfect the enterprise culture is a prerequisite for modern enterprises and entrepreneurs to meet the challenge of knowledge economy. Therefore, enterprises should pay special attention to the following several aspects the enterprise culture construction: due to the uniqueness of the corporate culture will be more and more performance for the differentiation strategy and enterprise core competitiveness, innovation source into the life of the enterprise. Innovation culture covers all aspects of product, management, service and market, and becomes the dominant culture in business activities. Innovation is reflected in the economic and technical work and reflected in people's thinking, which is mainly manifested as: knowledge innovation, technological innovation, mechanism innovation and concept innovation.

The world is full of change, and now the competition is more the competition of time, the rise and fall of enterprises depends on their ability to adapt to change, which means that speed is everything. Establishing rapid response mechanism, speeding up technology research and product development process, the business activities of enterprises around the marketing mix strategy, quickly in the future commercial war, is no longer eat small, but the fast eat slow. Speed has become a symbol of the success of modern enterprises.

The thought of "climate, geographical and human" is the Chinese traditional cultural spirit of concise and ascension, "timing, right" decision, advocating "and" management thinking, to achieve "heaven, earth and man" harmonious and unified, adhere to the "nature and humanity" is the enterprise culture is the basic philosophy and is the source of enterprise sustainable development philosophy, enterprises to meet the needs of people, people with faith touched, promotion amply rewarded motivating, generous salary and equity, with men keep environment.

Under the condition of knowledge economy, the future of successful business model is the learning organization, as a "learning organization" of the corporate culture will be more attention, the most successful companies will be a "learning organization", learning more and more become the source of enterprise life, modern enterprise can be used as a learning organization, can only be good at creating, to seek and transformation of knowledge, at the same time can be adjusted according to the new knowledge and understanding and behavior. If you learn faster than your competitors, you can keep your company competitive. The accumulation of knowledge is only learning, the starting point of innovation lies in learning, and the ability of strain comes from learning. A business is no longer a lifetime employment organization, but a "lifelong learning organization".

The position and role of the service in the modern market competition is more and more prominent, strengthen the service concept, to achieve "value-added service" the enterprise image basically characterized by product quality and service quality. The eternal theme of service is enterprise with customer, user, eliminate? M relationship problems, how to develop loyal customer base, not lose an old customer and develop new customers, how to make marketing services emotional labor, let users really guide decisions, thus induce the problems of product development.

Economic globalization and knowledge economy era is the typical product is virtual, is closely tied to the information high intelligent knowledge intensive products and industry, is to create virtual consumption of "buy," here, the time is a commodity, cultural differences is a commodity, taste is goods. Business indeed virtualization performance mainly in two aspects: one is the use of information technology on a global scale through software operating system integrate the advantage resources, improve the operational efficiency of enterprises, to avoid regular running hardware facilities, so as to reduce enterprise operating costs. The second is to maintain a high sensitivity to the market and to develop and design capabilities rather than energy consumption in low-value output and conventional industrial production.

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