The electronic commerce

下面为大家整理一篇优秀的paper代写范文- The electronic commerce，供大家参考学习，这篇论文讨论了电子商务。电子商务市场的快速增长带来了巨大的流量和大规模的资本运营，这为创新者提供了研究和开发新的商业模式的机会，投资将遵循有利可图的商业计划。此外，随着更多的产业链进入电子商务市场，跨界产业之间的合作和结合可以带来更多的流量，最终转化为利润。通过云计算数据准确的市场定位，可以通过高效的信息发布和相关目标受众的高收益，繁荣整个电子商务市场。最后，电子商务衍生的共享经济在资本运营方面具有很大的潜力，其局限性可能在于成本的提高、创业的泛滥和隐私的保护。

1. Past and future of marketing

This essay will discuss on the past and future of marketing from aspects of e-commerce. It will give a conclusion of e-commerce market in the past decade and will emphasize on future trend assumptions based on industrial development.

During the past years with rapid growth of iphone development and application market from 2011, the conventional e-commerce, which is mainly composed of online shopping and B2B trading, has been involving various industries and transforming into an omni-channel platform for value exchange. Other than imitating physical stores online, there are several innovative forms of economic entities generating sharing economy through e-commerce such as Airbnb and Uber, shaping this market onto another stage competing against traditional service industries. Also the spillover effect of e-commerce booms media industries correspondently.

With prediction of a double-digit growth rate over next five years, the market for e-commerce will maintain positive and the expansion can be considered as an epic. Regardless of negative impacts from cyberwar, government surveillance and so on, the development can be categorized into vertical and horizontal expansion. The vertical expansion is to further exploit market in less developed areas on same service provided like rural parts and remote regions. This expansion will lie with company business development and will propel e-commerce in depth. Moreover the horizontal expansion can also take place when personalized market demands are increasingly focused on. Corporations can advance their market segmentation and build up new business type through profound insights based on cloud computing technology. This will bring more diversity and motive other business chains in e-commerce market. Also the new technology of AI (Artificial Intellectual) might have a positive influence on ecommerce in terms of high efficiency it may bring along.

To sum up, in the past marketing for e-commerce has been thriving at unexpected pace. The transformation of traditional e-commerce has been made through the last decade. In the future market can be more intriguing due to new forms of business and hi-tech application.

2. Potential and limitation of e-commerce

In this essay there will be discussion on potentials and limitations of e-commerce. In spite of the slow economic growth in these years, e-commerce remains an exciting pace of expanding and will predictably develop at double-digit rate in next five years. The prosperous e-commerce market provides quite a few potentials yet the limitations will also emerge accompanying increasing intense competition.

The fast growth of e-commerce market acknowledges huge online traffic and mass capital operation, which give innovators opportunities to research and develop new business models and investments will follow profitable business plans. Also with more industrial chains joining e-commerce market, cooperation and combination between trans-boundary industries can bring more traffic, which will turn into profit in the end. Moreover the accurate market positioning from cloud computing data can prosper the whole e-commerce market by efficient information release and high revenue from associated target audience. Last but not least, the sharing economy derived from e-commerce shares much potential on capital operation.

The limitations on the other hand, cannot be ignored as the competition is getting increasingly fierce in the market. Owing to the overwhelming expansion, relevant costs have been rising high as well, which is approaching the cost of physical business. The e-commerce market is losing its most competitive advantage of negligible costs and attracting prices. It tends to provide a balance between e-commerce and physical economy. Furthermore the high efficiency of e-commerce can also be listed as a limitation, because the easy approach to drawing investments and establishing business can result in massive capital waste as well. Besides the government surveillance and high demands of privacy rights will in the way of e-commerce development.

In a nutshell, e-commerce undisputedly shares a bright future with potentials on new business models, new technologies, and generations from new cooperation etc. Whereas the limitations might lie in the raising cost, overflowing business startup and privacy protection.

3. A few effective e-commerce website strategies and why

This essay will take two e-commerce website strategies and will go to further discussion on their effectiveness due to e-commerce business strategy categories. The e-commerce business strategies includes differentiation strategy, cost competition strategy, scope strategy, focus strategy and customer intimacy strategy. The cases below contains some of them.

The first e-commerce website strategy is from Tmall Double Eleven Promotion, under corporation Alibaba. Double Eleven Promotion is an enormous online sales held on November 11th every year. It is a time limited sales period with thousands of flagship stores on Tmall cutting their prices half or even more. This strategy is registered only under Tmall and the scale is enormous. Therefore it has the differentiation feature against other online shopping websites. Also due to the quality guarantee from flagship stores this promotion wins most customers’ trust and attention, which helps this strategy to build up customer intimacy. Consequently this strategy is recognizable by mass target audience, and can also win customer loyalty through the promotion.

Another case is about Airbnb e-commerce strategy. Airbnb is well known as a sharing economy platform with characteristic homestay owners providing in-depth localized experience. The strategy of this company owns the features of low cost and large scope, because this platform does not own any properties but charge customers for commissions on BNB bookings. Also the owners are from all over the world. Other than that, considering the hosts on Airbnb are providing customized lodging experiences, this strategy is differentiated as well. Moreover the homestay industry mainly target at non-business travelers, therefore the marketing strategy for Airbnb, which is about accommodating guests and sharing love, is quite focused on its segmentation. As a result this strategy rolls out growing and efficient business in tourism market.

In conclusion, the two cases above both share features of public recognition. It can also be deducted that customer loyalty and accurate market positioning will bring more business and efficiency.

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