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Construction of corporate culture

2019-02-11 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Construction of corporate culture,供大家参考学习,这篇论文讨论了企业文化的建设。企业文化是一种企业长期培植,员工共同创造形成的企业独有的特质和风格。优秀的企业文化,可以向社会公众展示企业成功的精神风貌、价值观念、管理风格和良好的经营状况。企业文化决定企业的形象,实施科学的企业形象管理,需要企业文化的支持。另外,企业文化的建设,有助于增强企业凝聚力和树立良好的企业形象。

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Corporate culture is a kind of spiritual wealth and material form with its own characteristics gradually formed and developed in the long-term production, operation and management activities of enterprises. It includes value concept, enterprise spirit, cultural concept, moral code, code of conduct, historical tradition, enterprise system, cultural environment and so on.

Corporate culture has a strong cohesion and appeal. It can weld all aspects and all levels of people around the enterprise culture, to create a cohesive force, let them doing a good job at the same time, still can feel the change to the effects of them on the spirit, the pursuit of the individual and corporate pursuit tightly linked together, make every employee have the strong sense of belonging, sense of honor.

The enterprise spirit and the enterprise image have the extremely encouraging function to the enterprise worker. In the people-oriented enterprise culture atmosphere, the leaders and the workers, the workers and the workers care about each other, support each other, especially the leaders care about the workers, the workers will feel respected, will naturally inspire the spirit of hard work. With the success of corporate culture construction, the staff union will have a strong sense of honor and pride, and they will redouble their efforts to protect the honor and image of the enterprise with their own practical actions.

Corporate culture also has constraint function. The rules and regulations and responsibility system of an enterprise directly require employees to do and forbid them to do, which is a kind of hard constraint. On the other hand, the soft constraint formed by enterprise ethics, professional ethics, public opinion and interpersonal relationship can make up for the deficiency of rules and regulations. It often enlightens people's mind and improves their realm, and more directly reflects the connotation of the constraint function of enterprise culture.

Corporate culture has a guiding function. The guiding function of corporate culture is mainly reflected in the guidance of business philosophy and values. Business philosophy determines the way of thinking and the way of dealing with problems in business operation, and guides employees to engage in production and operation activities in a scientific way. The common values of enterprises define the value orientation of enterprises, which enables employees to reach a consensus on the evaluation of things and share a common value goal. The leaders and employees of enterprises act according to the value goal they have identified.

Corporate culture has radiation function. Enterprise culture through every contact with the outside world, is to show the public outside the enterprise's management style, operating state, spiritual outlook, constantly to the enterprise outside the enterprise play a radiation function. On the one hand for the enterprise to shape a good overall image, establish credibility, expand influence. On the other hand to the business community and the entire social and political progress, economic development, cultural exchanges, civilization building, reform and opening up and many other aspects of the impact and impetus.

Strengthening the construction of corporate culture is conducive to enhancing the cohesion of enterprises. Sense of belonging and honor are the core elements of enterprise cohesion. The sense of being needed and respected by the enterprise will constantly stimulate the innovation consciousness of employees. When the enterprise has operational difficulties, employees with a sense of belonging will be more able to stick with it and tide over difficulties together. Once employees have a "sense of belonging" to the enterprise, there will be a huge centripetal force and cohesion, sharing weal and woe with the enterprise. If employees do not trust the enterprise and lack a sense of belonging to the team, their enthusiasm and strength for work will not be fully aroused. They will only work for the sake of "work" and only "finish" rather than "complete" the work.

Strengthening the construction of corporate culture is conducive to establishing a good corporate image. Corporate image is the overall impression and evaluation of people on the enterprise. A good corporate image is an intangible asset of the enterprise. Enterprise culture is a kind of enterprise long-term cultivation, employees jointly create the formation of the enterprise's unique characteristics and style. An excellent corporate culture can show the public the spirit, values, management style and good operating conditions of a successful enterprise. Corporate culture determines the corporate image, and the implementation of scientific corporate image management needs the support of corporate culture.

Enterprise culture construction must adhere to the people-oriented as the core content. The essence of corporate culture is "people's culture". People are the most active factor in the productive forces, the foundation of enterprises and the main body of enterprises. To retain talent, use the talent, the talent of human resource, care and trust must be respected, makes every effort to do it, owning people do its use, based on the effective incentives to give full play to human's subjective initiative, enthusiasm and creativity, excavate the potential of people to the greatest extent, to better achieve personal target and organizational target, make the enterprise full of vitality and vigor and hope.

Enterprise culture construction must give full play to the key role of the leader. Business leaders on the formation and development of enterprise culture has an irreplaceable demonstration effect, leaders should always control the development direction of enterprise culture, timely discover and correct the problems existing in the culture construction, guarantee the formation and healthy development of the concept of the mainstream culture, to physically, precept to employees, and in the concept of corporate culture, management philosophy and style of work as an example, on the enterprise internal form a kind of culture, a kind of cohesion, the pursuit of the worker and the enterprise tightly together, so that each worker produce a sense of belonging and sense of honor, faster and better achieve the business indicators of the enterprise.

Enterprise culture construction must play the basic role of employees. To wholeheartedly rely on the staff in the construction of enterprise culture, improve employees' political quality and professional skills, attention to mobilize employees' creative spirit, make every employee has the right to participate in decision-making, management, and business operation activities of the enterprise, make the employees to realize their importance in the enterprise, can help the enterprise goals into the staff's direction and conscious behavior orientation, make employees create a sense of belonging and a sense of pride, on own initiative and enterprise, the advocacy.

The construction of enterprise culture must keep pace with The Times and take innovation as motive force. Enterprise culture is always developing with the development of enterprise and social culture. With the adjustment of enterprise business, the change of competitive strategy and the change of external market environment, it is necessary to actively seek change and make bold innovation. On the one hand, the management should be a strong promoter and forerunner of innovation, have the courage to explore and practice, and respect the innovation spirit of the majority of employees.

In a word, enterprise culture is a kind of invisible productivity. To strengthen the construction of enterprise culture is not only the need of building advanced socialist culture, but also the need of enterprise development. As long as each of our enterprises can combine their own reality and characteristics, actively explore, bold practice, the construction of excellent corporate culture as a major business development to grasp, will certainly promote the long-term, efficient, rapid and comprehensive development of enterprises.

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