北美作业代写：Packaging design of red wine

下面为大家整理一篇优秀的paper代写范文- Packaging design of red wine，供大家参考学习，这篇论文讨论了红酒的包装设计。红酒作为一种具有固定包装模式的消费品已经有几百年的历史。传统的玻璃瓶以及木塞互相搭配的包装被一直传承沿用至今。正因为这样的固定包装模式已经被广泛认知，要做好一款红酒的包装设计，瓶贴就成为一个至关重要的部分。同时，外包装和手提袋的设计也具有一定的相辅相成的作用。好的包装设计对产品的价值会有很大的提升。

In today's society, the living standards of the broad masses of the people have significantly improved with the development of The Times and great material enrichment. Packaging is widely used in daily life inadvertently. Good packaging can fully reflect the characteristics and quality of the product, so that the product can be effectively identified in the hands of competitors. How to make a product with outstanding visual recognition is a focus of the design of red wine packaging. Focusing on consumers themselves, classifying different demands of consumer groups, focusing on exploring the different visual feelings brought to consumers by different tastes, and more reasonably reflecting the unique temperament and charm of the product through the selection and positioning of visual expressions.

Today's society is an information explosion society, in the complex information, packaging often can greatly affect the sales of goods. Packaging is widely used in our life. Packaging has become an important means to promote consumption. It is not only the founder of a company's brand, but also the speaker of the product system. Good packaging can well reflect the characteristics and quality of the product, can bring the first direct impression on consumers about the product, promote consumers' desire to purchase and awareness of the product, can succeed in the hands of the same kind of competition quickly and effectively recognition.

Red wine has been used as a consumer product with fixed packaging for hundreds of years. Traditional glass bottles and cork packaging have been passed down to this day. As such a fixed packaging pattern has been widely recognized, bottle stickers have become a crucial part of the design of a wine's packaging. At the same time, the design of external packaging and handbag also has a certain complementary role.

In the process of inheriting the long history of red wine, many kinds and brands have been born. Each red wine has differences in taste and color, and different red wines have their own consumption groups and consumption occasions. As red wine is more and more accepted and loved by people, the pursuit of humanized and personalized design of red wine has gradually become the mainstream of the red wine market. Therefore, various demands of different red wines, the characteristics and personalities reflected will be more prominently embodied by designers.

A good packing is essential if you want to improve your product's taste and level. With the rapid update of wine products, the evolution of wine packaging is not great, and there is not much innovation in many of these types of packaging. After a period of market research and analysis, the author compared the design of foreign wine with the status quo in China. Found that domestic red wine design style imitation western style more, lack of features and innovation. It's hard not to feel that red wine is "foreign". The color and composition form are very single, we look around the wine shop to see all kinds of red wine, the color difference is not big, nothing but yellow, black, red, gold, white and so on these are hard to give people a bright feeling. The change of form is not much, oblong and elliptic bottle stick is ubiquitous, very hard to let a person impressive to the product. This stereotyped stereotype is not conducive to the establishment and differentiation of brand image.

In such circumstances, we are going to have to packing of alcohol products for further innovation, sometimes, a good idea can save a brand, even as it is on the market some flashy things although functionality is not outstanding, but according to their design sense, fashion sense can still be very popular, create profits for enterprises. Packaging has gradually become the first medium for people to perceive a brand, and some consumers will buy products of fixed brands due to this awareness. The success of product packaging directly affects the establishment of a brand image. Therefore, it is particularly important to break the routine and make innovations in packaging to highlight the brand and product personality. The unchanging things are doomed to be eliminated by history, and "being fond of the new and tired of the old" is the consistent style of people. Only by constantly innovating in keeping with the trend of The Times can we catch the attention of consumers more effectively and meet the ever-changing demands.

Speaking of consumption demand, red wine, as a product of such a long history and culture, has gradually formed its unique charm. Various kinds of wines express their unique temperament with their unique fragrance. It is because of this different temperament that further subdivides the consumer groups. Different groups and different environments will affect their choice of wine taste. The packaging itself is telling about the product. It is committed to grasping the characteristics of consumption preferences of target consumers and seeking breakthroughs in creativity according to the established demands of the product. Then whether the wine packaging can accurately and effectively convey the needs of the consumers is an aspect worth exploring.

There is such a problem in the wine packaging market. There is a lack of communication and understanding between the wine production enterprises and the packaging design companies, so it is difficult to reach a constructive consensus. This may be one of the reasons why the wine packaging circulating in the domestic market cannot well integrate with the product and show its characteristics. So we know it is not difficult to find sufficient to design products is one of the important of a designer's basic quality, the production department should be accurate to provide product market demands and product characteristic, the designer should make full use of the reasonable technique of expression to the deduction of the appeal adequately, can promote the combination of product, packaging and market.

Some of the packaging products circulating in the domestic market generally have the disadvantages of single and identical product appeal points, which show the history and culture of red wine in the traditional form, and these forms and appeal points are modeled on the European sentiment of the west. Most of the old ways are used to show the scene of a vineyard, which is bombarded by the vision of a stereotyped scene of the vineyard. No matter how rich the culture is, it is just a small drop of water in this stereotyped ocean. The low discrimination of red wine packaging is not conducive to attracting consumers' attention and promoting products. If it fails to impress the audience, it is difficult to improve the brand recognition and establish the brand image.

In view of these simple and similar packaging patterns existing in the market, it is necessary for the design of red wine packaging to make efforts in the innovation of material form, explore people's real needs, classify consumer groups and product characteristics to design more humanized red wine packaging.

At the same time, break through the constraints of traditional expression techniques to boldly try some unprecedented styles and forms, after all, the development and progress of The Times some emerging design forms will eventually replace those old models. After all, in a society that pursues individualization and emotional appeal, there should still be a big market for novelty, independence and individuality.

After the investigation and analysis of the same kind of packaging design, it is not difficult to find that there is still a big gap between domestic and foreign wine packaging. From the perspective of products, their red wine culture can be traced back to the 17th century, with hundreds of years of cultural foundation. Red wine culture has been deeply rooted in the society and has a large market. The development of red wine industry is also more rapid than that of China. Then, because of the booming business, they also seem to be more mature in the design of red wine packaging. In order to stand out in the market competition, some foreign designs like to use some fashionable fashion elements as the visual language. Therefore, the design package is bold and novel, attracting the audience and making people impressed. Foreign wine packaging industry is roughly divided into two types, one is traditional, reflecting the cultural background and quality of the majority. Another kind is trendy type, follow fashion closely, catch consumer eyeball, highlight individual character.

The phenomenon of segmented consumption group of foreign wine is worth learning from. It is also the inevitable result of the red wine packaging market environment to make a benign design with human touch through the segmentation of the crowd.

The pattern elements break out of the routine and use some elements of quirky and humorous pop art or even surrealistic ideas to separate the differences from similar products and give consumers different sensory experience.

With its bright colors, a bottle of red wine shows its unique charm. Those colors can be garish and hippie. It is not true of gold, yellow, black, red, etc.

The shape of bottle stickers can also be breakthrough, and the design of unusual labels will also make the wine creative, and the visual impact of these elements is also extremely strong.

As a foreign wine product, Chinese people do not know it well, sometimes they are not sure about the choice, and in the face of the current situation of red wine packaging must be creative breakthrough.

Especially in the promotion of new products, packaging is the front line. Select and consider special elements to break out of the norm and make a superior wine package. In short, good packaging design is an improvement in the value of the product itself. If red wine is compared to a young lady waiting for words, then the packaging design is like her phoenix coronet frame.

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