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北美作业代写:Visual effects of outdoor advertising

2018-06-01 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Visual effects of outdoor advertising,供大家参考学习,这篇论文讨论了户外广告视觉效果。户外广告是组成现代信息产业的重要部分,且随着媒介的广泛传播,现代户外广告已经成为持续影响人们思想与生活的关键因素之一。通过文字、色彩之间的科学组合,并科学处理材质,可以赋予户外广告明目清晰的视觉效果。在户外广告视觉效果设计实践中,设计者们要综合考虑画面、表现形式以及融合环境等因素,或凸显某一项因素,或融合多种因素,优化户外广告的视觉效果。

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Modern outdoor advertisement design of visual image covers multiple levels, factors should be considered in the design steps era, geographical environment and humanistic care, etc., so that the outdoor advertising to create beautiful and harmonious visual effects, good advertising visual image, promote environmental aesthetic feeling, this is the important aspect of research of outdoor advertising visual effect design, worth exploring.

In the new era, the media forms continue to change, especially the modern media present a diversified development trend, makes the form of print advertising continued to expand, to extend, the formation of new electronic technology. Will, therefore, mass media advertising as a major means of transmission should adapt to the further update of media technology, to adapt to changes in media forms, to quickly outdoor advertising from mass printing into big picture photo prints, from static recruitment into electronic shutter, charm and visual effect of outdoor advertising will be fully demonstrated, to optimize the design of the modern outdoor advertising visual effect. For example, there are many types of outdoor advertising, involving electronic screen advertising, wall advertising, roof and light box advertising, neon lights, etc., and all forms of outdoor advertising media form and environment should be fully considered the visual relationship between each other, in order to improve visual effect.

Design of outdoor advertising and print media ads or electronic media is different, need to consider instant visual perception, this is for the quick response, outdoor advertising visual effects for the key. Research visual design can help guard against outdoor advertising design problems resulting from visual perception, because vision for size, shape, distance and depth, and sports play an important role. Human visual function mainly is based on the physiological function, visual acuity, visual perception is commonly used in speed and visibility index to measure the visual function of people, such as by considering these factors in outdoor advertising design to strengthen audience's visual perception. For example, the size of outdoor billboards has changed as urban roads have been widened and more buildings have been built. Stand in the Angle of the modelling of the media, outdoor advertising signs, proportion of the scale of the modelling and the vision of the human existence directly related, its size, location, shape, size ratio, etc must be moderate, coordination, to optimize the instant visual perception; Stand in the Angle of the modelling, the media environment, outdoor advertising and audience in the form of the best visual effect usually refers to a person in a certain field of view can see outdoor advertising, which requires consideration in design steps road, building the size of the size and height, etc., through coordinate dimension optimization visual effect.

Visual noise on outdoor advertising visual effects will be direct or indirect influence, but will not depart from the visual noise and exist alone, only in the modern advertising design as far as possible to filter noise, reduce noise interference, selects some useful information to the audience, can eliminate irrelevant visual stimulation of outdoor advertising, embody humanistic care. In particular, attention should be paid to the background, modeling, image, composition and color of outdoor advertisements. Outdoor advertising, for example, lively and tonal and concise graphic design in the most easy to be accepted by the audience, the perception, if regardless of the advertising its relationship with environment, with a large number of color images and text elements, is easy to let the audience produce dazzling visual perception, advertising elements were offset each other, to the audience's visual and visual perception. Therefore, in the design of outdoor advertisements, attention should be paid to coordinating the relationship between the visual objects of advertisements and the brightness of the environment, so as to minimize visual noise and improve the visual effect of outdoor advertisements.

On the one hand, optimize the design of outdoor advertising text, color and other elements. Through the scientific combination of words and colors, and scientific processing of materials, outdoor advertising can be endowed with clear visual effects. For modern outdoor advertising visual symbols, there are a lot of high practical value of the information, such as store signs, this form of outdoor advertising designers only consider the simple elements, form a simple picture, let the audience be clear at a glance. Images, for example, stimulation intensity mainly through the headlines in the outdoor advertising and bright color, simple graphics performance, and the roof with store signs advertising design, advertising design in display image substantially larger difficulty, the designer selected for the combination of text, color piece form, not only the picture is concise, and easy to recognize, audience can convey to the audience under the night gleams of outdoor advertising visual effect. The "jade emperor mountain villa" sign advertisement that shows, stylist chooses the combination form of word and color piece, content is simple, intuitionistic, form glorious and dazzing visual effect at night.

On the other hand, outdoor advertising picture elements of the style to match the advertising theme. Through the combination of color images and words, it can successfully attract the attention of the audience with the persuasive power of visual images, strengthen their memory, and change their acceptance degree of information. In outdoor advertising information, audience mainly interested in picture form and content of consideration, that satisfy the image of the self, the pursuit of fashion can often make the audience pleasure, than the outdoor advertising single text appeals have better visual effect, so is easily accepted by the audience. , for example, the audience has a natural visual curiosity sex, their retinas are always the most sensitive to something strong excitant, they like to follow the new elements, and the contact between the audience and outdoor advertising is ephemeral or sudden, so the composition of demand of outdoor advertising has enough charm, including advertising light box advertising, curtain wall, etc., are the design of display images, emotional way to impress the audience, the audience of infection, strengthen the visual effect. "Citizen" watch ads, advertising images using high precision product photos with brand name, not only show the value of the product itself, but also can meet the aesthetic needs of audience's visual perception.

Business competition intensified, advertisers, advertisers and media are in the pursuit of maximization of benefit, is committed to users is advertising forms strong visual effect to seduce the audience give response quickly, so how do new things, in the visual image design of outdoor advertising, has become the ultimate goal of modern outdoor advertising design. The visual design of outdoor advertising and the spread of the entrainment is very strong, the above reproach, but modern media in entertainment, especially directed to the use of emotion as the emotion, strengthen the emotional charm, to meet new people, and a desire to act, lead to outdoor advertising visual symbol presents an unprecedented expansion of the state. But modern outdoor advertising visual effects for the innovative design should not only reflected the time spirit, more thoughtful, and tidy, civilized and harmonious modern society external image also requires the designers to break through the traditional inherent characteristics, the outdoor advertising in the form of visual design in such aspects as concept, spirit and style attaches great importance to enhance the visual effect of outdoor advertising. In other words, when innovating the visual effect of outdoor advertising, it should not only conform to the characteristics of The Times, but also better conform to the spirit of The Times and the needs of social civilization. For example, designers can choose the form of interactive advertising, which is a new concept of outdoor advertising visual effect design that has emerged only in recent years. Interactive advertising including four forms: one is physical participatory, it refers to the designer to get the audience's part, facial features, such as physical characteristics as outdoor advertising components, make its participation in outdoor advertising visual design, interaction between works and audience. Second, participatory senses, it refers to the designer in the design of outdoor advertising visual effect should be tried to vision, the audience feel, touch, smell and taste sensory stimulation formation, inspire interest in outdoor advertising information, the interaction between the audience and works. The third is behavioral participation, that is, the designer should induce the behavior of the audience, so that the audience can interact with the outdoor advertising information in behavior. Fourth, emotional interaction, that is, designers to stimulate the audience's emotion, to achieve outdoor advertising works and audience emotion form a state of resonance. Is a set of bus station outdoor advertising, as is shown in picture the brightest part of the selected part of the animal body, including the butterfly wings, antlers, opening the peacock tail feathers, etc, to attract the audience to take photos with them as the background, through effective, simple, participatory interactive advertising design to enhance visual effect.

Today, there is still a lack of planning and chaos in outdoor advertising, which makes outdoor advertising suspect of polluting public vision. With the rapid rise of environmental aesthetics, people's artistic aesthetics gradually move towards real life and put forward new requirements for the visual effect design of modern outdoor advertisements. Take the urban outdoor advertising, modern city image derived from internal and external public explicit energy and inner strength of city, comprehensive evaluation, the development prospects of specific sense, can constitute a public feelings and impression of the city there are too many factors, including roads, buildings, transportation, living facilities, local conditions and customs and culture, and even a snack, a dialect, are all the elements of its city image. But in people's first impression of the city will have the shadow of the outdoor advertising, it can form a rich language and artistic expression of the city characteristics, and the urban landscape environment and outdoor advertising visual effects for the integration design more can reveal the overall environment of the city landscape beauty, characteristics of regional beauty and art beauty, show the city under the condition of economic rise of artistic value, cultural value.

City, for example, there is a street has been dubbed the "financial avenue", because the road 80 meters wide, on both sides of the flower beds, lawns, and many Banks converge here, has a unique landscape billboards, equidistance. On the other side of the billboard are embossed designs of COINS from all over the world. The advertising base is three ancient Chinese currency models over one meter high. The outdoor advertising design, in harmony will billboards, neon lights, currency, and financial environment be in harmony are an organic whole, very new, not only for bank advertising, also added a street features, display the cultural development of currency.

In short, in the practice of the outdoor advertising visual effect design, the designers to consider environmental factors, such as images, forms, and fusion, or highlight one factor, or integration of various factors, optimize the visual effect of outdoor advertising.

In today's era of experience, the influence of the traditional outdoor advertising more and more small, emphasizes the experience of the new media environment arises at the historic moment, make the design of modern outdoor advertising visual effect is facing the challenge of environmental media. Environmental media emphasize the relationship between advertising and surroundings, design originality also attaches great importance to start from the advertisement information dissemination environment of concrete, make the best use of space and environmental elements form of outdoor advertising unique visual effect. The design creativity of environmental media goes beyond the static combination of products and carriers, making outdoor advertisements more interactive and visually sensational. Whether it is the new use of old media or the clever combination of products and carriers, the final result is the same, that is, outdoor advertising works reveal extremely strong radiation force, making people speechless and discussing. Unintentionally created sensationalism has received wide attention, which is the charm of behavioral art reflected by the environmental media creativity of outdoor advertising visual effect design.

In the development of modern outdoor advertising visual effect design to environmental media, designers should first make the audience get a happy experience from outdoor advertising, and keep innovating on the basis of entertainment. Exist in all types of media promotion activity of the viewer, participants on both sides, the new media environment make the outdoor advertising produces new trend, i.e. the mass of the viewer role into the participants role, outdoor advertising into the viewer, the participants' communication platform, shortening the distance between audience and product space. Secondly, it is the means to display the visual effect design of outdoor advertising, so that the advertising content has full dynamic. For example, stereoscopic advertising has undergone a revolutionary change, and its attraction is very great. It impresses the audience with its eye-catching design and doubles the advertising benefits. In practice in the future, therefore, advertising company, the customer will further clarify how to design unique outdoor advertising, according to environmental conditions adjust measures to local conditions to design the visual effect of outdoor advertising, outdoor environment to receive pricing of positive and negative conditions, all of our advantage, let the audience more easily from the outdoor advertising appreciate the humor, wit, so as to generate goodwill, convenient transmission of outdoor advertising.

Modern outdoor advertising visual design must comply with the time request, and the environment as an organic whole, to consider many factors influence on outdoor advertising visual effect, clear design, and through the effective path to improve the outdoor advertising visual effect design combined with media means and technology to create personalized, humanized outdoor advertising system, led outdoor advertising design on a path to the visual effect of standardization, systematic design, optimization of visual image, make contributions to the construction of a harmonious environment.

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