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北美作业代写:The development of online advertising

2018-04-03 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- The development of online advertising,供大家参考学习,这篇论文讨论了网络广告的发展。网络广告是近年来随着互联网技术的发展与普及而迅速崛起的一种依托新媒体发布传播的广告形式,是继电视、杂志等传统媒介之后新兴的一种新媒体平台广告。总的来说,网络广告就是在互联网上发布的以数字代码为载体的各种经营性广告。网络广告促进市场迅速增长。广告市场这几年来由于经济的快速发展而不断发展和扩张,网络广告所占比例的大幅提升更能显示出网络广告市场的迅速增长。

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In the traditional sense of the AD refers to a commodity operator or service provider bear the costs through certain media form directly or indirectly to introduce themselves by selling goods or services provided by, and in or near or far future sales marketing. And online advertising is in recent years, with the development and popularity of the Internet technology and the rapid rise of a kind of relying on the spread of new media to release advertisement form, is the TV, radio, newspapers, magazines and other traditional media after the emerging of a new advertising media platform. In general, Internet advertising is a variety of commercial advertising that is published on the Internet with digital code as the carrier.

Online advertising has the advantages of both traditional media advertising and traditional media. Internet advertising can be divided into two broad sense and narrow sense, mainly has the wide dissemination of object surface, there are many different kinds of colorful performance means, content and information area wide, many-to-many multiple characteristics of propagation and interaction, etc.

With the rapid development of the Internet, online advertising has grown rapidly in the past ten years, and has become the fifth largest advertising media after newspapers, magazines, radio and television.

Online advertising promotes rapid market growth. Since the emergence of online advertising in China in 1997, the growth of online advertising has been higher than that of newspapers, radio, TV and other traditional media. In recent years, China's advertising market has been developing and expanding due to the rapid development of China's economy, and the significant increase in the proportion of online advertising can show the rapid growth of the online advertising market. Major web portals are doing well in the online advertising market.

Keyword search brings new growth point to network advertisement. The appearance of search engine changes the passive acceptance of the audience in the previous advertising form, and the audience has a strong choice and initiative. In addition, due to the search engine users very strong pertinence and certainty when searching for information, so it is extremely likely search for potential buyers of a product or service, advertising model by advertisers like this effective arrived, so for search engine development and drive the keyword search advertising has been developing rapidly.

Large gap with foreign countries, market development potential. China's Internet advertising from birth to now, although has experienced a rapid growth stage, and still will continue to grow, but if compared with western countries such as America online advertising market, there is still a big gap.

After more than ten years of development, online advertising has become a hot spot on the Internet, and as a new industry, its development has been advancing by leaps and bounds. Although the development prospect of online advertising is very broad, there are some problems which cannot be ignored: the economic crisis will have the greatest impact on the small and medium-sized advertisers. The main reason is that the small and medium-sized enterprise overall relative to the large-scale enterprise's ability to fight a steady low: growth in market demand lead to contraction of water, under the condition of tightening credit, investment, its financing ability than large enterprises, so the cost may take a more cautious strategy, the marketing influence. The negative impact of poor regulation on the development of online advertising. Whether the government's regulatory role can be effectively played, whether the Internet advertising regulatory authorities perform their duties according to law is the key to the complete solution of the problem of online advertising.

There are so many online advertisements that only creative and impressive advertisements can impress people's desire to buy and stimulate their consumption demand. Interactive advertising has the flexibility, reality and advanced interactive communication technology. As a new advertising model, it not only satisfies the new principle of developers, but also provides a good information trading platform for consumers. At the same time, the Internet is widely used today, also saves a lot of time for consumers.

Adding interactive games to online advertisements is a new kind of online advertising experiment. Consumers only watch advertisements or play games, which will affect the enthusiasm of consumers. The principle of interactive games is to detect the players' movements through the induction system, then analyze and calculate them, so as to execute the relevant game commands. Therefore, the main core of interactive games lies in the sensitivity of the sensor system and the diversity of game design. The interaction becomes a trend of the future, and more and more consumers begin to pay attention to the experience in the game, hoping to participate in the game. The network advertisement combines with the interactive game in its unique way, provides the good development space for the consumer.

Use traditional media to advertise sites. Advertise on newspapers and on TV so that more audiences can understand and be familiar with advertising sites. The promotion of traditional media to enhance the popularity of advertising sites or corporate sites. The combination of traditional media and Internet will further promote the development of online advertising so that more potential consumers can understand the product information. The most obvious difference between electronic network advertising and traditional media advertising is its interactivity and large capacity, which enables consumers to choose the advertising information they want. Online advertising has the huge range of audiences to provide their information needed by the traditional media is not the advantage of feedback will be used for sales, customer service, online trading as well as in other application fields of traditional media have been found.

Internet advertising as a new advertising media has a lot of itself is not perfect place, how to make the electronic network advertising healthy development, this requires that the people from all walks of life is positive action, and tracking the latest development of the Internet, the electronic network advertising influence on information communication, consumer behavior, puts forward the future development direction of online advertising and strategic countermeasures.

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