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北美作业代写:Hidden advertising in film and television culture

2018-03-16 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Hidden advertising in film and television culture,供大家参考学习,这篇论文讨论了影视文化下的隐性广告。隐性广告这一形式的出现,打破了一般广告平常的独立式存在,是对广告的一种全然创新式继承。广告本身讲究的就是创意创新,多模式的发展有利于丰富广告的宣传形式,从而达到更为良好的宣传效果。隐性广告与影视文化间的商业化合作,形成了一种赞助商与投资方共赢的理想局面。

Hidden advertising,隐性广告,cs代写,paper代写,北美作业代写

Recessive advertising is also known as "product placement", is the product and service representative audio-visual brand symbol into a way of advertising in film and television or stage productions, left a deep impression to the audience, in order to achieve the purpose of marketing. And film and television culture as a kind of artistic reflection of time life, from the initial actualized, art is changed, to today's commercialization, integration, recessive advertising for these phenomena contribute to its influence.

In the social context of this new era, in order to conform to the new historical trend, multi-mode innovation development must be taken for granted. It is also the first principle to be followed in all fields without abandoning the traditional foundation of innovation and development. Advertising by the emergence of recessive advertising is a kind of "innovative" inheritance, however, the emergence of the new model makes originally as a starting point to promote commodity advertising model becomes highly utilitarian. Nowadays, the implicit advertisement is inserted into the film and television culture, which makes the artistic film and television works more and more commercial.

From the point of view of brand merchandise, advertisement is a kind of communication tool, which is the information of a commodity, which is transmitted to a group of users and consumers by the production or operation of this commodity. However, advertising is usually separated from film and television works, and exists independently on the screen, thus achieving the purpose of publicity and profit. However, as a special kind of advertisement, the hidden advertisement will overemphasize the utility, which is beyond the understanding or understanding. In foreign countries, many consumers have started to resist and doubt this hidden advertising, and this phenomenon will not stop there. Advertising this is oriented by the vast number of consumers, if even this consumer groups have a resistance, the first do you want to be advertised publicity may also fell, this will no doubt to the brand product sales and word of mouth. From the perspective of film and television culture, film itself is an art form, and without art, it is not a real film and television work. In the film and television works insert the hidden advertisement, which also must make the film and television work overall artistic decline. The excessive utility of implicit advertising has commercialized the original artworks, which is a sacrilege to the film and television culture. If the trend of integration between film and television and advertising is becoming more and more rampant, more and more loyal audiences or film and television consumers will naturally lower their expectations of film and television works. In short, the film and television and advertising the business cooperation, the film and television culture became more commercialized become a necessity, and thus led to the film and television culture which has a unique characterization and description of life forms gradually lost its precipitation of artistic quality.

In fact, it is not unusual to insert hidden advertisements from time to time in many film and television works. For example, when the film is lyrical narration, it suddenly inserts a close-up shot of a certain brand product, which makes the narration appear too funny and completely breaks the lyric effect of the film. This would allow the audience to form another new visual collide, the audience on the spurious recessive advertising is probably the lens with infinite daydream, film clips are still went on narrative, it makes the audience have a question or a boycott of the psychological, resulting in the favorability of the film to reduce. This phenomenon will not only appear in the film and television works, but now many entertainment variety shows will also appear frequently. When the program is in full swing, suddenly the host will throw out a certain brand of advertisement of the stalk, which makes the audience feel confused, which leads to the decline of the program's ratings. If the lens of this hidden advertisement is larger in the whole film, it will not only make the original audience suddenly leave, but also pull down the quality of the whole film. Whether it is for the film culture, or for the advertisement itself, it is undoubtedly a heavy blow.

The appearance of the invisible advertisement breaks the independent existence of ordinary advertisement, which is an innovative inheritance of advertisement. The advertisement itself pays attention to creative innovation, the development of multi-mode is advantageous to rich advertisement form, thus achieve better propaganda effect. The commercial cooperation between the hidden advertising and the film and television culture has formed an ideal situation for the win-win situation between the sponsors and the investors.

Film and television culture nowadays, as a kind of artistic life form of entertainment, often exist in the surrounding of the consumers in tangible or intangible, and the consumption group is the main target of profit, film and television culture. There is no doubt that profit and investment are complementary and indispensable. With the development of The Times, various investment channels are changing rapidly, and hidden advertisements are the most common investment methods in film and television culture, which promote and profit from each other. In many films and TV works such as "if you are the one" and "mobile phone", there is a large number of implantation of hidden advertisements, and the film and television parties and advertisers have benefited from it. If these brands are to be advertised in the form of advertising, this is bound to be a huge expense, and the publicity may be less than expected. The commercial cooperation between film and television and brand products, in the case of film and television, they will get a huge amount of sponsorship to complete the shooting more easily. In terms of brand products, it can achieve the propaganda purpose more directly and effectively.

The changes of The Times are changing rapidly, and various fields are doing their utmost to conform to the trend of The Times. The trend of film and television culture from art to commercialization is not accepted by the public, but it cannot be denied that it is also an irresistible trend force. After all, if the fittest survive, the ill will die. However, the appearance of hidden advertising has its advantages and disadvantages, and many consumers' understanding of hidden advertisements is very different. If we combine the film culture with the implicit advertisement, the prospect of this model is not to be underestimated. For example, it is reasonable to insert hidden advertisements in film and television works, so that hidden advertising and film and television works are presented to the public in a more harmonious and unobtrusive way. And don't let the bulk of the work have hidden advertisements, and the principle of "degree" is reasonable. In the process of filming, the film and television culture should also show the principle of artistic expression of life, so that the film and television works can retain their unique artistic flavor to the maximum extent. On the basis of this, the film and television culture is finally matched with the recessive advertisement so as to minimize its utility.

The appearance of recessive advertising is a sign of utilitarianism, commercialization, it greatly in reference to the film and television works, will undoubtedly reduce the film and television culture art characteristics and make it tend to be commercialized, but to comply with the trend of historical development, the trend is overwhelming. Only by combining the two organically, can we obtain the most ideal effect that the society understands.

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