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美国作业代写:Business model in the Internet age

2018-02-06 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Business model in the Internet age,供大家参考学习,这篇论文讨论了互联网时代商业模式。互联网时代的到来,为商业模式的创新提供了全新的思维和内涵,互联网时代的商业模式创新路径不仅一条。营销模式的核心理念在于企业与客户之间存在的双向的信息沟通,在这种模式中,企业不再是顾客与市场外的组织机构,而是成为社交网络的一个节点,并同客户进行全面地、高效地沟通与互动。这种交互式、快速反应的价值原则就是要求企业在互联网时代能够时刻关注顾客。

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With the continuous development of Internet technology, the competitive environment between enterprises has changed significantly, in the traditional social and economic period, the social differentiation into information technology-oriented new economy and traditional technology-oriented old economy two forms. Many companies are no longer limited to traditional business models, but to the innovation of business model, and some enterprises with their own unique business thinking and business logic completely subvert the traditional business model. For example: The millet Company established in April 2010, with its unique internet mobile phone business model quickly become the mobile phone industry leader. The emergence of this business model has completely subverted the traditional mobile phone industry business model, but also the traditional mobile phone industry business model has a certain sustainable role. Millet company founder Lei once said: "We are in the use of the Internet thinking of the mobile phone, millet mobile phone mode is the Internet business model." 2011, Tencent launched the "micro-letter" is to enable operators of SMS, MMS business profit plummeted, "micro-letter" in a few years has been done to the point of old and young people, the user is a breakthrough 500 million. The emergence of "micro-letter" has shaken the foundation of traditional operators for many years, and many operators have to search for a new source of profit in the arduous struggle. In June 2013, Alibaba Group launched the balance treasure, the balance treasure of the size in a short period of two years has exceeded 500 billion yuan. Statistics show that the balance treasure of this size has made it the world's fourth largest money market fund. The emergence of the balance treasure, greatly increased the bank's credit costs, banking industry is also facing a new, rigorous examination and challenge. Visible, in the Internet huge subversive force, many enterprise managers began to re-examine their business model, began to use the Internet thinking this new model to express the Internet age business model, which has played a huge role in the transformation of business model.

In the Internet age, enterprises should not only establish the basic principle of customer-centric in the different value links of business model design, but also regard customers as the most fundamental source of enterprise value. In the continuous development of market economy, the idea of customer-oriented has come into being, in the traditional business model, the enterprises are advocating "customer first" business thinking mode, but many enterprises are only this sentence as a business must shout slogans. It was not until the advent of the Internet era and the continuous development that this sentence was truly realized. In the early stage of the development of the internet age, the market is full of many overt, recessive false advertising, information asymmetry, fraud problems seriously, these problems seriously affect the customer's purchase decision. The development of the Internet era has solved the problem of asymmetric market information, and many customers can master more commodity information as soon as possible through the Internet, which makes many customers choose their own products. On the Internet platform, customers are not only deciding what to buy. More decided where to buy it? Even decide what means to pay. Visible, in the Internet era, the relationship between customers more closely, spread in the customer's Word-of-mouth information is more important, in such an environment enterprises have to really see customers as "God." Therefore, in the Internet age, customer-oriented implementation is the cornerstone of the promotion of enterprise development, but also the internet age business model of the core issues.

The internet has some characteristics, such as equality, openness, cooperation, global, interactive and full time. Therefore, in the Internet age enterprises need not only strong Internet technology to support, but also must rely on the internet era of new thinking. In the traditional business model, there is a relatively closed mode, enterprises have a large number of, but not fully utilized resources, and enterprises have no ability to fully utilize external resources to enhance the enterprise's ability. With the advent of the information age, the emergence of the Internet and the use of the enterprise and external communication, cooperation between the links more smoothly, coupled with the increasingly rich customer demand and the continuous complexity of technology to create a different form of network alliance between enterprises. Therefore, in the Internet age, the most important value principle is opening, this kind of open thinking needs the modern enterprise must carry on the reorganization to own resources, to the enterprise's value chain to reconstruct, constructs the Enterprise Alliance to form the enterprise development brand-new pattern and the ecology circle.

The advent of the Internet era, for the business model of innovation to provide a new thinking and content, the internet era of business model innovation path is not only one. For example: "Experiential Design" is a customer-centric approach to the design of a business model. This way fully embodies the internet era of customer-oriented core ideas and values. In the information age, knowledge, service, information, technology and so on are a commodity, which broadens the content and extension of the product to a large extent, and in the Internet era, the customer's demand has also undergone a great change, "experience" as the carrier of value transfer, so that the attributes of the product from the traditional design to get rid of, Product design no longer follows a standardized model, gradually towards the experiential design towards personalized, customized direction of change. Another example: "Social marketing" mode mainly refers to the social network, micro-blog, "micro-letter" as the main representative of social media marketing. This kind of marketing way differs from the traditional marketing media, it has the two-way communication and the communication characteristic. In the age of the Internet, the core idea of the marketing mode lies in the two-way information communication between the Enterprise and the customer, in this mode, the enterprise is no longer the organization of the customer and the market, but becomes a node of the social network, and communicates and interacts with the customer comprehensively and efficiently. This interactive, rapid response value principle is to require enterprises in the Internet era can always focus on customers.

Visible, in the internet age, the rapid development of Internet technology, the continuous change of society, enterprises must take the business model of innovation as the main goal, set up a new customer-oriented marketing model, value model, profit model, operating mode.

In the Internet age, the innovation of enterprise business model is a kind of systematic innovation, which contains the thinking of the Internet in People's world view, runs through the practice of the enterprise, realizes the common innovation of different value links in different modes of Internet thinking, and finally realizes the innovation of business model. The success of Millet mobile phone, Qihoo 360 company anti-virus software subversion, Haier Company's internet business model of innovation and other successful cases to achieve the rapid growth of enterprises, but also in the fierce competition in the market to win the competitive advantage, still to a large extent subvert the traditional industry model and marketing logic.

In the Internet age, enterprises must follow the basic principles in the design of innovative business model, namely: the value principle based on the characteristics of internet age, which mainly includes the principles of cooperation, openness, interaction and speediness. These basic principles will help companies discover new value more effectively in the information age. For example: Interaction is mainly refers to enterprises and customers, and the two-way communication between their partners to obtain information on the basis of symmetry; Fast mainly refers to the enterprise in the face of the changing environment, in the face of different customers personalized needs, in the face of the different problems in the operation of enterprises to make rapid response The so-called openness means that the enterprise must allow more external resources to be able to flow into the enterprise at the right time, and the cooperation mainly refers to the cooperation between the enterprise and other enterprises or the stakeholders, and can fully share the benefits of each of them. Visible, enterprises set up these new ways of thinking can be quo in the Internet era, for their own development to provide a new way of thinking.

In the rapid development of the information age, the customer demand has undergone a major change, personalized demand is more and more obvious, this requires the enterprise must be in a short period of time to obtain a large number of customer information, from these data mining effective information resources, through the analysis of customer information to discover the potential needs of customers, In the end, the enterprise can design the enterprise's unique value proposition according to the customers ' potential demand, and finally, build a new business model around these values.

In a word, with the development and change of the modern information technology, the internal and external environment of the enterprise has undergone great changes, and the management and innovation of the enterprise in the Internet environment has also put forward the strategic thinking. The development of enterprise in the Internet era has pointed out the direction and provided the direction for the change of business model. Therefore, under the premise of the rapid development of Internet technology, the enterprises must take the customer as the orientation, the enterprise's value model, the marketing model, the profit model, the operation mode and so on, to realize the new development mode with the aim of business model innovation.

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