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美国作业代写:Color elements in graphic design

2017-12-25 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Color elements in graphic design,供大家参考学习,这篇论文讨论了平面设计中的用色要素。色彩在人们的社会活动中具有十分重要的意义。在平面设计中,用色是设计的第一要素,也是最能呈现设计效果的元素,尤其是色彩本身所具有的三个基本元素、情感等,对于激发人们的视觉心理有着重要的作用。虽然色彩十分丰富,但是在设计中,设计者在运用色彩时,一定要让色彩突显设计意图。

graphic design,平面设计,essay代写,paper代写,美国作业代写

In graphic design, color is very important. Among them, the three basic elements of color, emotion and so on are the elements of color, in the graphic design occupies a very important position, this article from the color of the three basic elements, emotions and other aspects of the use of color elements, highlighting the color in the graphic design role.

Color plays a very important role in people's social activities. In graphic design, color is the first element of design, but also the most effective elements of the design, especially the color itself has three basic elements, emotions, to stimulate people's visual psychology has an important role.

Psychological research shows that people observe objects, the first few seconds of color feeling accounted for 80%, while the body feeling accounted for 20%, two minutes later accounted for 60%, 40%, five minutes after the 50%,50%, from the above visible, the color itself is highly eye-catching. Therefore, in the graphic design to pay attention to the use of color, attention to its elements, can arouse readers to the graphic design of goodwill.

Color is made up of three elements of hue, lightness and purity. Hue is red, yellow, green, blue, black and other colors, lightness refers to the degree of light and shade of a single color, purity is the brightness of monochrome hue, saturation, also known as color. As the above three basic elements of the different coordination, constitute a ever-changing, rich and colorful world.

In graphic design, these three basic elements of the coordination, designers can create a variety of works. For example, Coca-Cola and the Bank of Tokyo-Mitsubishi, they have chosen red as the basic color, but, the two designs in the display of the effect of the full use of the color of the Ming, the reader brings a different visual feeling. Therefore, there is a difference in color chroma processing. Coca-Cola uses a high chroma of red, warm, cordial, and harmonious, thus giving a strong visual stimulation. As a banking industry, Tokyo-Mitsubishi Bank, while expressing warm and cordial feelings, has added a quiet ingredient, which is in line with the bank's operating characteristics.

At the same time, red and other hue fusion, achieve the effect is also different. Professor John Eton, a famous color expert, once said: On the Deep Red Foundation, red calmed down, the heat was extinguished, and on the blue-Green Foundation, Red was like a blazing flame; on the yellow-green foundation, Red turned into a bold, reckless intruder, intense and common; on the Orange Foundation, red seems to be smoldering, Dull and lifeless as if burnt. A single red and other hue fusion can achieve such effect, so, in graphic design, color three basic elements of the application is complex, to highlight the work, we must pay attention to these three basic elements.

Picasso said: Color and form, with our emotions inseparable. such as red represents enthusiasm, lively, lively, revolutionary, warm, happy, auspicious, dangerous, etc. orange represents light, gorgeous, excited, sweet, happy, etc. yellow represents bright, happy, noble, hope, development, attention ... Indeed, color is the most expressive art language, in graphic design, different colors can cause readers different feelings, a successful graphic designer can skillfully use the emotion behind the color to strengthen or weaken people's psychological appeal and aesthetic.

Chinese red color elements are widely used in graphic design. "China Red" represents the noble, and auspicious, the expression of the design works booming expectations and aspirations, contains a wealth of aesthetic implication and aesthetic value. In China, the Imperial Palace of the Ming and Qing dynasties in Beijing is characterized by red and yellow, so the symbol of power is red and yellow. In the Peking Opera Facial makeup, the red also has been regarded as "the straight Color" the first, expresses the upright, the loyalty, is the power, the firmness and the auspicious symbol. Therefore, in China, Red has a special symbol, that is enthusiasm, endeavor, unity. Therefore, in the design of some of the more cultural characteristics, auspicious works, designers tend to adopt the "Chinese Red", which is to pay attention to color emotion after the decision. The 2008 Beijing Olympic Games logo design is a classic case of Chinese red use. Traditional Olympic symbols are mainly used in the five-color, in Beijing's Olympic Games, the Olympic symbol took the Chinese red as the standard colors, thus reflecting the characteristics of the Beijing Olympic Games.

People face a color, will produce rich associations, on the one hand, such as emotional association. such as red to give people a warm feeling, and warm, happy, positive, blue is to give people a cold feeling, and quiet, rational, elegant and so connected. There are industry associations, such as blue rain technology-related, these are color associations are graphic designers in the design should be given full attention, can not be ignored.

Overall, at present, people have a fixed understanding of color and design, such as for food, people are accustomed to accept the red and so on relative to the warmer tones; for cosmetics, people are accustomed to the neutral more elegant colors, such as pink, pink and so on, so as to give a person an elegant feeling; on drugs, accustomed to more neutral cold tones, Mainly blue-green for many, appear more calm, mechanical and electrical products, accustomed to black, dark blue, such as stable, calm, simple tones, and so on. These understandings are more fixed at present, so the designer should give full attention to the color association in the design, thus can use the color rationally in the design.

As mentioned above, the color is very rich, but in the design, the designer in the use of color, to make the color highlight the design intent. In the use of color, we should pay attention to the combination of color and design ideas, and use the advantages of computer design and change, fully tap the richness of color and variability, so that the design of the work load of ideas and emotional information richer and more extensive, to achieve the maximum design effect.

such as science and technology enterprises and other innovative industries, graphic design, the designer's intention is mainly to show its advanced and future, so as to give people an unprecedented sense of science and technology. For this type of graphic design, we should pay attention to the use of its color, it is advisable to choose metal color, blue, and so with the technology of the color, but not the choice of yellow, orange and other colors more vivid colors, etc., otherwise it will appear nondescript. Similarly, for the design of the retail industry, we are suitable for the use of warm, bright colors, people are very easy to create a sense of intimacy, thus stimulating consumers desire to buy.

In short, the use of color in graphic design is very important, because the meaning of its expression is profound and extensive. In the graphic design skillfully uses the color three basic elements, the sentiment, the attention its and the designer idea Fusion, can arouse the reader's widespread attention and the interest.

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