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留学生作业代写:Digital Virtual Packaging

2017-12-20 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Digital Virtual Packaging,供大家参考学习,这篇论文讨论了数字虚拟包装。数字虚拟包装的诞生,是作为在计算机及相关图形处理软件普及之后,用来替代传统手绘效果图的一种形式,用于设计师表现、表达作品预期达到的效果。传统的数字虚拟包装是展示预想效果的设计方案,是实体包装的虚拟形态,不直接参与运输与销售。随着消费需求的拓展,数字虚拟包装也并不再仅仅使用于设计环节,而是更多地直接参与到商品广告等销售环节。

Digital Virtual Packaging,数字虚拟包装,essay代写,paper代写,美国作业代写

Based on the three-dimensional interactive display technology and two-dimensional code technology market prospects and its technical characteristics, can be analyzed digital virtual packaging will bring such as remote access experience, to draw consumption intention, increase the choice of initiative, information for a long time to save, easy to get feedback and other convenient features, but also reverse comparison, Discover the blocking factors that hinder the implementation of digital virtual packaging.

At present, the rapid development of e-commerce in China, according to the report published by Eric Consulting, 2011 China online shopping market transaction size of nearly 800 billion yuan, up to 773.56 billion yuan, accounting for the total retail sales of consumer goods 4.3%. At the same time, the continuous improvement of virtual reality technology, so that we have reason for the digital virtual packaging market vision.

The emergence of digital virtual packaging, as a computer and related graphics processing software, used to replace the traditional hand-painted effect of a form, for designers to express the expected results of the work. The purpose of this early digital virtual packaging is to examine the defects of the planar drawings or to revise the project plan by three-dimensional design. In general, the traditional digital virtual packaging is to show the intended effect of the design, is the virtual form of physical packaging, not directly involved in transport and sales; The user community is also limited to the design party involved in the design and discuss the modified client side.

With the expansion of consumer demand, digital virtual packaging is not only used to design links, but more direct participation in merchandise advertising and other sales links. Many electrical dealers began to introduce this form, with a view to supporting the establishment of product image, so that customers know a full range of products and increase value-added products and other purposes. Contemporary digital Virtual packaging refers to the digital media, the use of digital graphics, text, hyperlinks and other related information, the transaction of the virtual product material, function, size, appearance, promotional information, etc. through the virtual space environment display, to assist the completion of product promotion, sales, to induce users to produce purchase behavior of the packaging form. Digital virtual Packaging in the use of sound, light, electricity and other media to guide the new user experience, virtual packaging is also shouldering the task of maximizing the substitution of physical packaging.

Virtual packaging is divided into three categories: no physical virtual packaging, part of virtual packaging and physical virtual packaging. No physical virtual packaging is to provide information for virtual products to establish the image of the packaging, such products do not rely on the physical packaging of the product protection, can realize the full virtualization of packaging. Some physical virtual packaging, because most products still need physical packaging protection and transport functions, the use of packaging part of the virtualization strategy, packaging on the original material, color, printed text and a variety of complex process effects can be transferred to the virtual packaging simulation, while reducing packaging levels, remove all the protection and transport to meet the function of the part. This relatively simple entity packaging will be more conducive to recycling, but also to a large extent reduce the waste of resources. The third category is the whole kind of virtual packaging, which is defined as the appearance of entity form, but can transform the information in whole or in part, transform the structure, to embody the virtual component. This form is not based on digital technology, so it is not within the scope of this paper.

In addition to the virtual products of digital virtual packaging and some alternative to the physical packaging of digital virtual packaging, through the network of gifts to each other virtual gift packaging is currently widely used in digital virtual packaging form. This type of virtual gift packaging is widely used in various social networking sites, for example, happy Net has launched a service, you can buy gifts in the station to the recent birthday friends, and friends will receive a beautifully packaged virtual gift, this gift in the form of interactive Flash, by clicking or dragging the different parts of the packaging, There will be different opening effects until the final stripping of the full package shows the virtual birthday present.

The early digital virtual packaging appears in the form of static plane image, or is suitable for simple flash interactive animation on computer platform. However, the new technology continues to emerge, some of these technologies in the transmission efficiency, user experience or transmission mode has incomparable superiority, has been beginning to show.

Three-dimensional interactive display technology is a branch of VR, can realize the 720° display of goods. such as the Cult3d is a model can be placed into the Web page, and provide interactive operation of the technical form. Sweden's Cycore has developed this kind of resource to occupy small, 3D authenticity high, interactive strong cross-platform operation Software under its mature technology. You can move, rotate, enlarge, zoom out, or add sound and button-assisted actions to Cult3d objects by dragging and dropping them on the object.

The software can be made from 3dsMax, Maya, Rhino and other software models, eliminating the need to learn new software. The second phase triggers the object to respond to the model addition event in Cult3d, such as rotating, zooming the view, and controlling the background music. Then output to Web pages, Adobeacrobat, Powerpoint, Android, and other systems in our lives with the highest frequency of contact. Cult3d has great advantages in business, education, entertainment and other fields. The technology is currently being promoted abroad in the field of E-commerce, according to its return data: 75%~98% site visitors choose to browse Cult3d display products, and spend a time to browse the product. Online sales increase 10%~15%. At the same time, improve the transparency of the product, thus reducing the return rate of the product.

"Tour-eiffel" is a web design case based on three-dimensional interactive display technology, providing panoramic Eiffel Tower sightseeing service for internet visitors. After entering the site, you can drag and roll and scroll to move and close the angle of view, and provide a real number of sightseeing points, not only to enjoy looking at the magnificent, but also standing at the top of the tower 360 degrees overlooking the city of Paris. Like a place to visit. The site also has a rich French-style soothing music and a sense of immersion.

Two-dimensional code, also known as two-dimensional barcode, is a one-dimensional barcode based on the expansion of a readable barcode. The device obtains the information it contains by identifying the binary data recorded in the length and width of the bar code. Compared with bar code, two-dimensional code has the advantages of large information capacity, wide coding range, strong error correction function, high reliability, good anti-counterfeiting and low cost.

With the popularity of smartphones, two-dimensional code as one of the convenient storage of information, fast access to data technology, has penetrated into daily life-from the net to buy vouchers, from business cards to advertising. Based on this technology, all kinds of tickets, coupons and other easy to achieve paperless, which is in line with the green Low-carbon eco-environmental requirements at the same time also brought a quick way of life. At the same time, the maturity of two-dimensional code technology provides a starting point for us to study the substitution of traditional packaging for digital virtual packaging.

The combination of two-dimensional code technology and digital virtual packaging provides a fast and convenient channel and medium for the latter. Whether in advertising, or logistics packaging, as long as the mobile phone scan two-dimensional code, you can obtain the product's virtual packaging experience and all product information. As a virtual packaging carrier, intelligent terminals will provide a new interactive experience, touch-control operation and multimedia performance way to make the packaging experience more diversified and three-dimensional.

Based on the new digital virtual packaging technology, digital virtual packaging brings us convenience not only to display its product information function, but also to bring a convenient new way of life.

Reduce the volume of packaging, free space occupation. Traditional packaging to increase value-added, often applied to complex processes and elaborate packaging levels, both to create waste, but also with the principle of sustainable design. The digital virtual packaging is a digital model constructed by binary code, which relies on the virtual space, and the virtual packaging has no entity essence, which determines the occupancy of its resources is negligible.

Remote access to experience, wooing consumption intention. Get a product link address or a two-dimensional code anywhere in any channel to begin the virtual packaging experience of the product to fully understand its properties. On the one hand, broaden the business publicity and sales channels, on the other hand, consumers based on virtual packaging to provide the information to make an objective choice.

Increase the choice of initiative. Packaging itself is a store advertising, but also a part of the brand image. Usually in the store shopping behavior is based on the consumer's subjective choice, but still need to passively accept a variety of goods information. And the user scans the two-dimensional code to obtain the packaging experience is an active process, has established the preliminary choice intention, thus separates the product to a relatively independent environment, lets the consumer have the opportunity to understand the product and the brand each aspect deeply.

Long-term information preservation. Traditional physical packaging will be discarded soon after unpacking, when again need to find relevant information will encounter problems. The digital virtual packaging can keep the information for a long time in the mobile phone memory, multiple access, no information loss burden.

Easy to get feedback. When the consumer through the two-dimensional code link to the Digital virtual packaging interface will feedback information, the business can be based on the feedback information on which platform in which the two-dimensional code to obtain the highest access rate, as well as the product in which areas to obtain a high degree of attention. Even consider setting up a feedback page specifically to help better improve the digital virtualization package in the exploration.

Traditional solid packaging has a long history, digital virtual packaging is either access or open way, or even packaging based materials, media have undergone great changes. However, the majority of middle-aged and elderly audience has certain limitations. In particular, based on two-dimensional code of the launch of virtual packaging, in the absence of actual demand, virtual packaging access is still significantly passive. How to provide the attention of virtual packaging, enhance the convenience function, make it with the traditional packaging as simple interactive logic and ease of use will become a market economy environment to solve the primary problem.

Personal information security is also an important issue. Digital virtual packaging is directly related to E-commerce activities, which provides a new way for criminals to steal electronic account information. How to improve the security of users in the use of virtual packaging is also a prerequisite for the promotion of digital virtual packaging.

Digital Virtual packaging Sound Photovoltaic media, can create a rich visual, auditory and tactile experience, but the real experience of the sensory experience is still irreplaceable. Similar to the situation of e-books, ink screen technology has been able to simulate the reflective light of paper books, the damage to the eyes to the minimum, but the book book is not the arbitrary nature of the simulation. The texture of packaging entities, including the opening process, has become a psychological inertia, the sudden deprivation of these processes, is bound to lead to experience the psychological gap. Of course, digital virtual packaging is the same as the electronic screen, with the deepening of design and the transformation of popular ideas will be more long-term development.

"Packaging is a silent salesman", the digital virtual packaging design will directly expand the development of E-commerce potential market, at the same time, people's work and transactions have been led to a convenient, low carbonation road, to develop E-commerce, it is necessary to build a product digital virtual packaging design system. In the case of overcoming the hindrance factors of digital virtual packaging, this system should further refine and clarify its design demands and be implemented in combination with current feasible technical conditions. On the one hand, to reduce the difference between virtual and real entities, on the other hand, we must put aside the traditional packaging design mode of thinking, in the virtual and entity direct selection and integration to explore a new way out.

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