The hotel and the analysis of the development of tourism--美国Report代写范文

美国Report代写范文:“The hotel and the analysis of the development of tourism”，这篇论文主要描述的是卡尔森公司之所以能够在酒店业和旅游业当中占据优势，其中一个主要的原因就是其金融基础比较强，有足够的资金和资源能够同时保证酒店业和旅游学稳步发展，这与他有着一天相对比较完整的管理体系有关，并且该公司非常的重视客户对于产品的体验，在现今的旅游业发展中也越来越需要新技术的融入，来满足目标顾客对于旅游产品的购买需求。

The Carlson companies can take various measures to maintain a competitive advantage based on “product development”. First, the history of Carlson is long enough, so it has developed a comparatively mature managing system to protect the normal development of the hospitality and travel industry. The products of Carlson have been benefited from the new technology in modern times, which has made the service in the hospitality and travel industry more convenient and satisfying. Second, the managers of the Carlson have the ability to manage the procedures of the business in a stable condition(Etgar, 1978). The financial foundation of the Carlson is quite strong, which can ensure the quick development of the products in the hospitality and travel industry. It is necessary to follow the needs of consumers to improve the products, which can promote the sales amount and the fast development of the company in the long run. The end aim of a corporation is to make profit, and the main way to make profits is to sell more goods to customers. Third, the travel industry calls for more high-tech products, such as the products to climb a mountain or ski. The Carlson companies have the advantage to know the needs of the customers more deeply, for the scale of it is quite large in various countries and places, which is convenient to get the information of the local customers through the purchasing needs. There are also many other advantages for Carlson to maintain a competitive advantage based on “product development”, such as the culture and the rules in the company(Martinez, 1997).

For other companies, maybe it is not so proper to maintain a competitive advantage based on “product development”. For example, if a company has been built up for one year, the finance and personnel resources can not meet the needs to develop new products. The strategy to maintain a competitive advantage is more suitable for the companies with a large scale(Crew, 1971).  

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The vertical integration is a kind of merger of corporations at distinct stages of producing or distributing in one industry. When a corporation buys the input supplier of it is seen as backward integration. When it buys corporations in the distributing chain of the industry, it is seen as the forward integration(Etgar, 1978). Vertical integration can be divided into 3 typical forms, which is considered as the degree to which a certain corporation owns the buyers in the downstream and the suppliers in the upstream. There are various benefits of employing the strategy of vertical integration. Although there are also some bad effects, the advantages of employing the vertical integration weigh more than the disadvantages. The main intention of a company is to make more profits, and vertical integration has assisted many corporations achieve success. If the vertical integration has been employed properly, the outcome will be prosperous. The vertical integration can also make a contribution to the sound and quick development of the whole economy and the society.

The Carlson Companies Inc. is powerful enough to employ the vertical integration to develop the business. During the 21st century, Carlson Companies have developed quickly in the hospitality and travel industry. Although there are some problems in the local companies, the whole business is running smoothly with the mature managing system. It is sensible for the Carlson Companies Inc. to use the vertical integration to develop the business in the long run, which has contributed to the prosperity of it in the hospitality and travel industry.

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