Report on Olympic Marketing--Report代写范文

report代写范文:“Report on Olympic Marketing”，这篇论文主要描述的是英国盛产着种类丰富的啤酒，啤酒生产企业之间的竞争经历了价格优势战、产品质量战、企业品牌战等三个阶段，消费者更加倾向于品牌形象建设较好的啤酒企业，在伦敦奥运会上，不少的企业就抓住了此次全球赛事的机遇，制定针对性的营销策略，将品牌企业推向世界。

With the phenomenon of the homogenization of British beer companies are increasingly serious, the competition between the beer businesses has evolved into a companies Marketing and strategy of competition. From the traditional price competition to quality competition, and then to today's brand competition, consumers more rationally choose brand competition winners. In fact, competition between the domestic beer brands becomes stronger, has become an international competition in doors (Stedman Graham, et al., 2001). So, the innovation of brand marketing strategy is largely decided by the brand's future and destiny.

As we all know: In London Olympics, the opportunities are unlimited. How to grasp business opportunities, how to make big business? Entrepreneurs to participate in international competition in the market that even see the Olympic Games as an international corporate and product brands as a good opportunity, and it ignited a wealth of associations (Adam Blake, 2005).

Content Table

1.0 Introduction    2

2.0 Olympic Marketing of ABC Beer Group    3

3.0 Olympic Marketing Strategy Design of ABC Beer Group    5

3.1 Brand Internationalization Promotion Strategy    5

3.2 The persistence strategy for brand building    7

4.0 SWOT Analysis of Olympic Marketing of ABC Beer    8

4.1 Strengths (S)    8

4.2 Weakness (W)    8

4.3 Opportunities (O)    9

4.4 Threats (T)    9

5 Implementation of Conditions of Olympic Marketing of ABC Beer Group    10

5.1 Preparation of financial and material resources of Olympic marketing of ABC Beer Group    10

5.2 Human resources and organizational structure of Olympic marketing of ABC Beer Group    10

References    12

References

Adam Blake (2005) The economic impact of the London 2012 Olympics, Matthew D. Shank (2009) Sports marketing: a strategic perspective, Fourth Edition, Prentice Hall

Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti (2001) The ultimate guide to sports marketing, 2nd Edition, McGraw-Hill

Lindsay M. Campbell; Franklin G. Mixon(2005) Property Rights and Olympic Success: An Extension, Atlantic Economic Journal

Kathleen Anne Farrell; W. Scott Frame(1997) The Value of Olympic Sponsorships: Who is Capturing the Gold, Journal of Market- Focused Management

Mohamed Mzali(2000) The Olympic Spirit and Education, Prospects

Frank A.G.Butter; Casper M.Tak (1995) Olympic Medals as an Indicator of Social Welfare, Social Indicators Research

William L.Shanklin D.B.A.(2002) Relections on the Future of Marketing, Journal of the Academy of Marketing Science

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