Computer_Market

Computer Market Introduction The computer market is considered to be one of the fastest growing and rapid changing markets , due to the fact that technology develops continuously and alternates the business environment in which the computer manufacturing companies have to operate . The majority of these companies have to adapt to the continuous changes and even more forecast the blurry forefront in order to survive and make profits . A commonly used tool to predict the changes and the potential of expansion is the Market Opportunity Analysis . More specifically Market Opportunity analysis or MOA is the systematic method for gathering and organising the information about a believed market opportunity ( Cadotte, 2003 ) . A useful tool like the MOA can even apply to a virtual marketplace like marketplace 6 which simulates with remarkable realism the rapid changes at a virtual computer market . By using the MOA we will try to identify the factors that form the business environment , the strategies that the virtual company , Tech – Edge , follows and the strategic position of the company and finally we will try to see the potential of growth and expansion of the tech, edge, segments, market, innovators, computer, mercedes, customers, sales, business, two, high, customer, companies, quality, segment, products, price, company, product, forecast, factors, computers, potential, going, firm, because, virtual, specific, software, since, same, need, features