Integration_Of_Web_And_TV

Integration Of Web And TV Contents EXECUTIVE SUMMARY 4 1.0 INTRODUCTION 5 2.0 TECHNOLOGY OVERVIEW 5 3.0 TECHNOLOGY APPLICATIONS 12 4.0 TECHNOLOGY IMPLEMENTATION ERROR! BOOKMARK NOT DEFINED. 5.0 TECHNOLOGY EVALUATION 15 6.0 TECHNOLOGY PROJECTIONS 18 APPENDIX A - SUBJECT INDEX 22 BIBLIOGRAPHY 24 Executive Summary Purpose Methods Results Conclusions Evaluation – how feasible is the iTV, potential usage (all the possible applications), impact on business organizations. 1.0 INTRODUCTION The integration of web and television technologies is a complex issue - not necessarily for technical reasons but more so, because its evolution hinges greatly on a plethora of contributing technologies, companies, governments, and standards bodies on a global scale. For the purposes of this business report, we refer to the integration of web and television technologies as the evolution of Interactive Television (iTV). By definition, iTV attempts to bring the interactivity and personalisation of the web to the world of broadcast news and entertainment in television (Radha et al: 1998, p1). 2.0 STATUS OF ITV IN AUSTRALIA As with the rest of the world, Australia too is in the verge of developing interactive television (iTV). Australia’s major developers and providers of iTV are iTV|world, ICE Interactive (ICE) and Cable and Wireless Optus (CWO). iTV|world as of currently leads in developing and providing integrated technical and creative services, tools and products for the deployment of iTV (http://www.itvworld.com/press/press260401.html). As of October last itv, tv, interactive, technology, service, television, internet, web, applications, people, mhp, australia, information, digital, video, user, future, webtv, content, users, services, through, cable, while, provide, platforms, interactivity, developed, control, consumers, computer, available, using, include