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建立人际资源圈Ad_Essay
2013-11-13 来源: 类别: 更多范文
Ad Essay
An evaluation in the role of advertising in
Relation to childrens television.
In order to answer the question I will first address:
What is Advertising'
Radio and Television'
Advertising codes and standards
How effective is persuasive advertising'
I will then address the question of children and advertising under these headings.
Does advertising have an effect on children'
Children and food.
Can the effect of advertising make children buy specific products'
We read advertisements . . . to discover and enlarge our desires. We are always ready-even eager-to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
Daniel J. Boorstin (b. 1914), U.S. historian. The Image, ch. 5 (1961).
What is advertising'
Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be
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