Tools_Of_The_Trade

Tools Of The Trade There are a variety of tools that AT&T used during the merger process with TCI. The fact that they have AT&T and TCI have chosen to merge is a major indicator that both companies have obviously decided to go with an expansion strategy. Within the expansion strategy, AT&T used diversification to grow its market share. There are two types of diversification strategies: concentric, and conglomerate. Both of these strategies were used in the merger. The concentric strategy involves the acquisition of businesses related to acquiring a firm in terms of technology, markets, or product. The conglomerate strategy involves the acquisition of a business because it represents a promising investment opportunity. The primary motivation is a profit pattern of venture. There are two types of development strategies. Market development consists of marketing present products, often with only cosmetic modifications, att, strategy, products, involves, integration, firms, existing, acquiring, tci, strategies, related, product, new, markets, market, expansion, either, development, acquisition, vertical, types, two, modifications, merger, horizontal, firm, diversification, customers, conglomerate, concentric, both, based, within, via