Nokia

Nokia NOKIA AND THE CELLULAR PHONE INDUSTRY An Introduction The case is situated in the spring of 1994 when Nokia just finished a successful year with an increase of more than 70 % of the profits and forced to many of their competitors to shut down or sell out. The phone industry was increasing with a presence on more than 90 countries with cellular services. With the support of the Nordic governments of this area was the first to establish cellular services, with a penetration rate of up to 10% and other countries adapt these technology (like France, Spain and Austria among others). Take in consideration that Germany only had a 2.47% and USA 6% of penetration. The dominant producers were Ericsson (Sweden) a Nokia (Finland) that also produce Infrastructure for cellular services. The expectation of the market growth were to move from 1993 with a 33 million of subscribers to the predictions in the year 2000 with a 100 to 170 millions of subscribers. But the great uncertainty was the price level, versatility of the product, ease to use and the service of the carriers. SWOT Analysis Strengths - Assembling factories into countries of low-wage. - Flow of communication (all employees involve in the process) - Adapt to different standards - Flexibility of the very, services, product, price, governments, different, countries, cellular, wasn’t, time, threats, threat, support, subscribers, rivals, process, power, penetration, others, nokia, new, motorola, markets, japanese, integration, infrastructure, establish, ericsson, employees, due, distribution, conclusion, buyer, because, among