Promotion_Project

Promotion Project Promotion Project The company I chose to do my project on is Meals on Wheels of Solano County (MOW). There are hundreds on MOW’s around the country including several in California. I chose Solano County because I worked for them for two years and I had an inside look on how things operated there. Meals on Wheels of Solano County, directed my Michael Garver, is a non-profit organization who provides lunch-time meals seven days a week to the homebound elderly ages sixty and above and the disabled. They have been in business since 1977. For fourteen years, they only served Vallejo and Fairfield, but in 2001 they branched out to also serve Suisun, Dixon, Vacaville and Rio Vista. MOW’s sole purpose for existing is to allow the elderly and disables who are unable to prepare meals for themselves to stay in their homes longer without being institutionalized. They do this by allowing them to have a nutritionally balanced meal everyday. The program also helps the homebound because the majority of the people being served do not get human contact on a daily basis, if at all. The program allows them to see friendly faces meals, mow, people, program, donations, mailing, wheels, year, way, solano, one, county, radio, out, organization, cities, because, increase, ads, about, run, years, united, two, direct, clients, budget, brochures, vallejo, promotional, promotion, new, homebound, help