Celestial_Seaonings_Competition

Celestial Seaonings Competition Competition Currently the tea industry is expanding domestically and internationally at quite strong rates. As fore mentioned, the current rate of growth is set at 2.05% worldwide; this is a good indicator that tea is a strong product. Domestically, tea sales produced 751.7 million dollars in 2001, with Celestial Seasonings controlling 12.8% of the dollar share. The other 77% of this market is controlled by many other tea producing companies; Celestial’s main competitors in their field are Lipton, Bigelow and Luzianne Teas. Each one of these companies is distinctively different from basic company structure to products offered; the only common ground shared by these competitors is their fight over American tea sales. The largest competitor for Celestial is Lipton Tea; Lipton is owned by the Unilever Group, a food and drink conglomerate that controls over 300 different products. Lipton Tea itself has been around for over 120 years; it is the most recognizable tea in the world, available in 110 countries and is most popular in England, Europe, North-America and the Middle East (Lipton, 2003). Lipton itself is the world’s third largest beverage brand by volume with sales over 3.3 Billion. Lipton tea, celestial, lipton, products, two, teas, sales, market, luzianne, iced, company, bigelow, types, offer, companies, seasonings, over, now, line, largest, different, competitor, been, while, very, tradition, through, third, strong, started, southern, small, rival, one, much