Marketing

Marketing INTRODUCTION The Japanese have again burst into the technology industry with the introduction of their newest product, Aibo, the robotic pet dog. Aibo is a Japanese word short for “companion”, and it also stands for Artificial Intelligence Robot. This creature is able to navigate its environment and respond to changes. This highly innovative idea began back in 1994 when Toshi T. Doi, Sony Corporations lead engineer, enlisted an artificial intelligence expert named Masarhiro Fujita to formulate a robot with sophisticated sensors. Fujita took just two weeks to develop the first prototype robotic creature that led to this current venture. AIBO’S TANGIBLE PRODUCT ATTRIBUTES No larger than a Chihuahua and constructed primarily of magnesium alloy, Aibo is equipped with infrared sensors and cameras for eyes that allow it to judge distance and avoid walking into objects. It also has sensors on its head, in its paws, and an antenna for a tail. Aibo is programmed to enjoy being petted and dislikes being scolded, not unlike real dogs. It also shows happiness by wagging its tail and illuminating its green eyes. Aibo can perform some standard tricks such as sitting and begging, and it can even product, aibo, sony, robotic, sony’s, marketing, pets, pet, industry, electronic, over, introduction, innovative, competitors, advantage, time, test, technology, tail, strategy, sophisticated, significant, sensors, robot, one, new, future, full, first, consumers, commercialization, attributes, artificial, aibo’s, wagging