International_Business

International Business TABLE OF CONTENTS EXECUTIVE SUMMARY PAGE 4 INTRODUTION PAGE 4 SITUATION ANALYSIS PAGE 5 EXPORT MARKETING PLAN PAGE 6 EXPORT FINANCIAL PLAN PAGE 7&8 EXPORT PERFORMANCE EVALUATION PAGE 8 APPENDICES: COUNTRY MAP OF ROME, ITALY PAGE 9 STREET MAP OF ROME PAGE 10 EXECUTIVE SUMMARY The Cracker Barrel Old County Store will be establishing a restaurant in Rome, Italy, to provide old-fashion home cooked American meals. This restaurant will explore and expand its products in Italy and an attempt to increase profits for the company and its shareholders. This facility has been in the restaurant business for more than 25 years. By the hiring of an experienced workforce will help the company achieve, capitalize, and take full advantage of an untapped market for an American Food Restaurant. The foreign business venture should ensure that the company would be able to provide quality services and goods of American style foods in foreign lands 25 years as well. INTRODUCTION The Cracker Barrel Old Country Store will be establishing one of its first restaurants in Rome, Italy. This will allow the Cracker Barrel Old Country Store to grow internationally. The Cracker Barrel Old Country Store Currently has 441 restaurants in 41 of the 50 continental states. Since there is a shortage of American cook to order full store, old, country, cracker, barrel, rome, italy, business, service, sales, export, restaurant, organization, operating, must, american, net, products, order, full, food, first, customer, special, shareholders, restaurants, market, income, foreign, expenses, years, provide, projected