Corporate_Culture

Corporate Culture Article ~ New York Times ~ “Speaking the Language of Success” In 1999, the Nissan Motor Company, controlled by French automaker Renault, hired Carlos Ghosn as President and Chief Operating Officer. Ghosen is “Brazilian-born, French-educated and American-experienced”. This article chronicles Ghosn’s efforts to save Nissan from bankruptcy, and the response of Nissan’s Board of Directors, Workers, and the Japanese public to a foreign manager with a different management style. Carlos Ghosn joined Nissan when the company was at the brink of bankruptcy and was able to, “boost profits, and decrease debt in a very quick fashion”. The methods and approach used to accomplish this financial revival have included: § Changing Japanese attitudes about foreign managers and corporate culture § Cutting Costs and Jobs by closing plants, making it necessary for employees to accept transfers to stay with the company § Changing supplier relationships, eliminating “unwinding the traditional keiretsu system of interdependency with suppliers” who could not meet quality and cost cutting demands § Management overhauling, replacing senior managers with younger types § Linking pay to performance – “replacing seniority with a merit based system of cash bonuses and stock options” Hofstede’s value dimensions say, “the core of the Japanese enterprise is the permanent worker group”, they show a japanese, nissan, ghosn, worker, value, system, seem, results, hofstede, high, foreign, company, based, article, changing, through, theories, suppliers, success, response, replacing, quality, plants, people, merit, managers, management, making, language, ghosn’s, dimensions, culture, carlos, bankruptcy