Advertising language art

下面为大家整理一篇优秀的assignment代写范文- Advertising language art，供大家参考学习，这篇论文讨论了广告语言艺术。广告作为一门沟通的艺术，它是品牌与消费者之间沟通的桥梁。一则好的广告是由多种要素构成的，而广告语言对于广告本身来说是至关重要的，语言的运用往往会影响人们对广告最终的评价。一则好的广告语不仅会为广告增光添彩，同时其本身也会被视为审美的对象。

Modern advertising has penetrated into all aspects of social life, and various kinds of information are overwhelming, drowning and swallowing us. The use of advertising language plays a vital role in these advertisements. It can be said that "advertising language is the soul of advertising." Something without a soul, its existence is meaningless. Therefore, how to write an excellent advertising language and constantly improve the charm of advertising has become the goal of modern advertising.

The language of advertising is composed of many elements, each of which plays a very important role in an advertisement. It mainly includes three elements: authenticity, novelty and vitality.

Authentic, reliable and trustworthy, it is a kind of moral code of advertising, and it is also a specific manifestation of advertising's responsibility to protect the interests of consumers and the society. Advertising language can only be trusted by consumers if it is true, not exaggerated, and scientifically and objectively introduces various situations of products to consumers, so that advertisements can be more widely spread. Nowadays, some advertisements appear frequently: "believe me, it's true", "so-and-so is trustworthy", "really good, really effective" and so on. These positive hyperbolic words can cause serious misdirection and even harm to consumers.

Today's advertisements are overwhelming and dazzling. All kinds of advertisements fill the screen, dazzling. In so many advertisements, how to stand out and be concerned by consumers has become a very important issue. Curiosity is everyone has a state of mind, it is because of the curious psychological driven, people tend to those with novel and attracted by the advertisement language, their attention will be greatly increased. For example nowadays some blurt out the slogan: "step, fly the general feeling", "metersbonwe, don't walk unusual road", "" wear semir is what, semir sportswear, etc. These special not only catchy slogan, but also give a person a kind of new feeling.

A beautiful language, a sweet song, a pleasing picture will often bring people the feeling of a kind of special comfortable, at the same time, this kind of advertising is also very appreciation, because such advertising gives people a kind of beautiful enjoyment. Take, for example, the classic DE beers AD: "a diamond lasts forever. A diamond lasts forever." This advertisement almost bewitched women all over the world. Remember that kodak film advertising, cooperate with the beautiful sounds of music, the AD is deeply rooted in the hearts of the people, the haunting "every moment slip away, cherish, share moment, share life."

A good advertisement should be easy to understand the language, should be understood by most people, especially as to attract consumers of advertising language should be more easy to understand, an obscure meaning deep advertising is difficult to be understood and universal appeal. The popularity of advertisements in popular languages is relatively high. For example, the slogan of nestle coffee is "delicious!" , master kong instant noodles, the slogan "the taste", and the southern black sesame paste classic advertising: "black sesame paste, alas, when I was a child, heard the cries of the sesame seed, I will no longer sit still. The kind and long cry, the flickering sesame paste burden in the sunset. Can't forget that faint smell of sesame paste! Can't erase that warm childhood memories!" This kind of friendly, warm and popular language will be closer to consumers' hearts and attract more consumers to buy products.

To stand out from numerous advertisements, it is not enough to have a popular language, just like a cup of water, the colorless and tasteless advertisements cannot be noticed by the public. In order to capture more audiences and attract more consumers, we need to make our advertising language unique and distinctive. For example, li ning sports brand advertising "li ning, anything is possible." ", "originally life can be more beautiful, beautiful air conditioning." "It makes no sense to like you. Illicheroz." Personality, independence, and generally appeal to a wider audience.

"Wenxin diao long" said: "the text is concise as the ability, not heavy elaborate as the skill." In particular, advertising language, more attention to simplicity, only concise and vivid advertising language, can stand out in numerous advertisements. Among the numerous public service advertisements, there is a popular and popular slogan: "no sale, no killing." Simple, clear, focused and impressive. Tide detergent advertising: "tide, no stain." Although only six words, but contains the product brand, and its powerful effect. Therefore, "if there is no more text, the emphasis is on the spirit."

With the continuous development of modern society, the advertising industry is also striding forward to meet its new spring. As a bridge between brands and consumers, advertising plays a vital role. So, how to make a good advertisement is the goal of advertisers. There is no denying that a good advertising language will add luster and add more points to advertisements. At the same time, the language itself will be regarded as the object of aesthetics and widely spread. So, a good advertisement should not only consider the various factors of advertising language, should also have innovation consciousness, only in this way can attract more audience attention, produce good advertisement effect. Therefore, the reasonable use of advertising language elements, emphasizing the use of language beauty, such advertising is full of charm advertising.

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