代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

Marketing Analysis of iPhone

2019-06-27 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Marketing Analysis of iPhone,供大家参考学习,这篇论文讨论了iPhone的市场分析。通过对iPhone的市场分析,高端产品、品牌推广和全球分销网络是其在全球市场取得成功的原因。iPhone的竞争力不仅促进了产品的销售,也提高了产品的认知度。

iPhone,iPhone市场分析,assignment代写,paper代写,北美作业代写

Apple Inc. is an America-based multinational technology company which was founded in 1976. Headquartered in Cupertino, California, Apple Inc. now has been known as the “Best Global Brand” with over 120,000 full-time employees across the globe (Zillman, 2015). iPhone is one of the most popular hardware products of Apple Inc. Since the first-generation iPhone was released in 2007, the line of the smartphones soon won large shares of the global market. By 2017, it is estimated that over 1.2 billion iPhones has been sold to the global market (“Press Release”, 2018). In September 2018, Apple Inc. released its latest iPhone, also the most expensive mobile phone of the company, iPhone Xs. However, the over $1,000 price tag on Apple new iPhone still attracted throngs of enthusiasts around the world to wait and buy. Thanks to the new iPhone, Apple raised its record quarterly revenue to $53.3 billion in the third quarter 2018 (“Press Release”, 2018). It is known that the of Apple Inc. enjoys successful marketing strategies. Focusing on the marketing strategies of iPhone, this essay explores how the factors of iPhones’ high-end product, brand promotion and global distribution network contribute to the success of iPhone.

First of all, the advanced technology and innovative design are the core competitiveness for iPhone. Based on the innovative technology and advanced product design, iPhone is always regarded as the high-end and most reliable product in smartphone industry. In the article “Apple’s Global Web of R&D Labs Doubles as Poaching Operation”, Webb (2017) suggested that Apple Inc. keeps investing in its technology research and development to maintain the advantages of iPhone. For example, in terms of technology research and development, since the beginning of 2017, Apple Inc. has quietly integrated its technology R&D resources by putting together small research centers or labs of the globe, such as the labs in French Alps and New Zealand. Annually, Apple would spend $11 billion on its technology R&D. As a result, iPhone kept its leading edges in the design of the products’ components, such as the screen design and the iOS operating system. In the latest iPhone X series, a new facial recognition system, which is called Face ID, has been developed and widely used. Such new technology removes the home button from the mobile phones, which provides customers with better user experiences. Thus, the innovative technology and product design ensure iPhone’s popularity.

Secondly, the brand promotion also contributes a lot to the success of iPhone. In the article “Is Brand Loyalty the Core to Apple's Success?”, Goodson (2011) pointed out that Apple Inc. is known as a company which is good at brand promotion, marketing and customers relationship management. Featured by brand loyalty, iPhone has its loyal fans and followers who has special relationship with the products and the brand. To promote its brand images and improve brand loyalty, Apple Inc. initiated product release conferences in the mobile phone industry to help the customers learn details of the product. Also, it continues the conferences every year as a way to maintain customers interaction and improve customer relationship management. Such promotion strategy increases the products’ transparency and credibility. Thus, iPhone’s successful brand promotion leads to its brand loyalty, which played an important part in its global success.

Last, but not least, Apple Inc. enjoys its global distribution network, which now has become one of iPhone’s competitiveness’s. To adapt to the trend of globalization, Apple Inc. outsources its manufacturing sector and establish global warehouse to guarantee the efficient distribution of products. In the article “Apple Supply Chain - The Best Supply Chain in the World”, Lu (2016) pointed out that Apple sets its design and technology center in the United States, manufacturing and assembly center in China, and spreads its distribution and retail network in the North America, Europe, and Asian countries. Also, based on E-commerce, its sales and marketing networks then are extended to the globe. Thus, the materials, products and technology enjoy free movement across the world. In addition to the tangible material and goods, the intangible services, data and technology also interacted actively across the world. For example, through E-commerce platform, Apple could gain data on customers and customer behaviors across the world. By making commercials and releasing them online, global customers could then get the information globally. Thus, to set up a global distribution is a successful marketing strategy for iPhone. 

All in all, based on the analysis above, we could learn that iPhones’ high-end product, brand promotion and global distribution network contribute to its success in the global market. The competitiveness of iPhone not only boosts the sales of the products, but also enhance the products’ recognition. Learning from iPhone’s successful marketing strategies, other corporations should pay more attention to their product design, technology research and development, customer relationship management and global supply chain management to gain more advantages in the modern business environment.

Reference:

Goodson, S. (2011). Is Brand loyalty the core to Apple's success? Forbes. https://www.forbes.com/sites/marketshare/2011/11/27/is-brand-loyalty-the-core-to-apples-success-2/#3b49bac88a0a.

Lu, C. (2016). Apple supply chain-the best supply chain in the world. Trade Gecko. Retrieved from https://www.tradegecko.com/blog/apple-had-the-best-supply-chain-in-the-world-for-the-last-four-years-here-is-what-you-can-learn-from-it.

Press Release. (2018). Apple reports third quarter results. Apple. Retrieved from https://www.apple.com/newsroom/2018/07/apple-reports-third-quarter-results/.

Webb, A. (2017). Apple’s Global Web of R&D Labs Doubles as Poaching Operation. Retrieved from the Business Week:https://www.bloomberg.com/news/articles/2017-09-21/apple-s-global-web-of-r-d-labs-doubles-as-poaching-operation.

Zillman, C. (2015). Tech giants top the Best Global Brands list for a third year running. Fortune. Retrieved from http://fortune.com/2015/10/05/apple-google-best-brand/.

51due留学教育原创版权郑重声明:原创assignment代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有assignment代写、essay代写、paper代写服务。

51due为留学生提供最好的assignment代写服务,亲们可以进入主页了解和获取更多assignment代写范文 提供北美作业代写服务,详情可以咨询我们的客服QQ:800020041。

上一篇:Project management 下一篇:Advertising socialization and