A Brief Introduction to Apple Company

下面为大家整理一篇优秀的assignment代写范文- A Brief Introduction to Apple Company，供大家参考学习，这篇论文讨论了苹果公司。苹果公司是美国的一家高科技公司。当史蒂夫·乔布斯、史蒂夫·沃兹尼克和罗纳德·韦恩决定创办这家公司时，乔布斯从外地回来，建议沃兹尼克将公司改名为苹果电脑公司。苹果于1980年12月12日上市，2012年的市值达到创纪录的6235亿美元。截至2014年6月，苹果已连续三年成为全球市值最大的公司。2016年，苹果公司在世界500强中排名第九。2013年9月30日，在宏盟集团发布的“全球最佳品牌”报告中，苹果超越可口可乐成为全球最具价值品牌。2014年，苹果超越谷歌成为世界上最有价值的品牌。

Apple inc. is a high-tech company in the United States. Founded by the likes of Steve Jobs, Steve Woznick and Ron Wayne on April 1, 1976, and named Apple Computer Inc., the company was renamed Apple Computer on January 9, 2007, based in Cupertino, California.

Development Path

Apple went public on December 12, 1980, with a record market value of $623.5 billion in 2012. As of June 2014, apple has been the world's largest company by market value for three consecutive years. Apple ranks 9th in the world's top 500 in 2016. on September 30, 2013, apple overtook Coca-Cola as the world's most valuable brand in the Omnicom group's "world's best brand" report. In 2014, apple surpassed Google (Google) to become the world's most valuable brand.

On July 20, 2016, the fortune global 500 list ranked apple as the ninth company. At 1 am on September 8, 2016, the launch event of 2016 apple's new products were held at the bill graham municipal auditorium in San Francisco, USA. In October, apple became the world's top 100 most valuable brands in 2016. At 8:00 a.m. on January 6, 2017, the "red Friday" promotion was officially launched on apple's official website. Immediately, a large number of users rushed to the website to buy, and all the headphones involved in the promotion were snapped up within two minutes. In February, Brand Finance released its 2017 list of the world's top 500 brands, ranking apple second on June 7, the 2017 fortune 500 list was released, and apple ranked 3rd. on July 20, 2017, the world's top 500 ranked 9th.

On the evening of August 2, 2018, apple's intraday market value exceeded $1 trillion for the first time, sending its stock price to an all-time high of $203.57, now up more than 1 percent.

New Era of Products

When Steve jobs, Steve Woznick and Ronald Wayne decided to start the company, jobs came back from a trip and suggested to Woznick that the company be called apple computer. The original logo, designed in 1976 by Wayne, one of the three founders, was only used in the production of the apple painting pens for Newton sitting under an Apple tree reading. In 1976, jobs decided to recommission the AD design to coincide with the launch of the apple-2. The logo used rainbow colors and an image of Apple with a gap. The logo was used until 1998, when the iMac was released and changed to a two-color series. In 2007 it was changed again to a silver grey with a shadow on the metal. It was changed to a flatter design in 2013 and has been used ever since.

Interesting Story

The interesting reason for the apple logo is often misinterpreted as "a cyanide solution apple that Turing took a bite of when he committed suicide." This rumor was originated from the British film Enigma in 2001, in which the plot about Turing's suicide and the logo of apple was fabricated, and was blackmailed by some members of the public and media. The designer of the apple logo himself confirmed in an interview that it had nothing to do with Turing (or other speculation, like the apple that eve bit). Jobs once said that "the design of the bite is only to make it look not like a cherry".

Reference

1. Apple Inc. https://books.google.com.sg/books?id=BL7HpqQvU34C&printsec=frontcover&dq=economics+apple+inc&hl=zh-CN&sa=X&ved=0ahUKEwiG977Io9HdAhWLq48KHfW2CAoQ6AEIZzAI#v=onepage&q&f=false

2. Business Analysis of Apple Inc.

https://books.google.com.sg/books?id=hQmt9LdPkuEC&printsec=frontcover&dq=economics+apple+inc&hl=zh-CN&sa=X&ved=0ahUKEwiG977Io9HdAhWLq48KHfW2CAoQ6AEINjAC#v=onepage&q&f=false

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