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建立人际资源圈New media marketing
2019-05-27 来源: 51due教员组 类别: 更多范文
下面为大家整理一篇优秀的assignment代写范文- New media marketing，供大家参考学习，这篇论文讨论了新媒体营销。如今，新媒体取代传统大众媒体，成为最具影响力的营销工具。在互联网时代，网络品牌和视频营销因其庞大的受众群体而成为主流。新媒体营销同样面临着投资回报率的压力，因此营销要想成功，需要精心策划的策略。
The new media has taken over the traditional mass media in being the most influential tools for marketing. In the age of the internet, online branding and video marketing are becoming the mainstream due to the large amount of audience. Marketing with the new media is under the same amount of pressure of ROI, thus carefully planned strategies are needed for marketing to be successful. The emerging tools of new media marketing in recent years include video, online advertisement, email, search engine and social media.
There are many advantages of online marketing and branding. It has been found that online is the best approach of promoting and driving purchase intent, while traditional media, such as TV, is the worst in promoting loyalty. The advantage of the internet is that people still aren’t tired of it yet, while TV advertisement has already past the age of interest, and is increasingly triggering the defense system in the audience. Using an integrated media, online marketing is also more cost effective, since the marketers are able to target specific audiences based on data, which provides more precision than the traditional mass media.
In recent years, video has become one of the most effective tools for marketing. The search counts in YouTube is second only to Google. The advantage of online video marketing is that it has evolved from the traditional TV advertising and taken the essence from it. Professional production quality has become the key for a video ad to succeed. Good content, relatable story-telling are used, which are the essence of TV advertisement. Unlike TV advertisement, the cost of video advertising is controllable even for small businesses. All the online marketing tools are considered techniques of consumer acquisition. While not all the tools are equally effective, customer acquisition is more effective with better design and planning.
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