The We-Media

下面为大家整理一篇优秀的assignment代写范文- The We-Media，供大家参考学习，这篇论文讨论了自媒体。自媒体的概念，最早是由美国学者丹・吉尔默提出的，随着互联网新生事物的出现与推广，更多熟悉互联网操作的受众成为自媒体人，自然与不自然地参与到新闻的生产与传播中，已经成为整个新闻传播流程中重要且有影响的群体。互联网技术的发展，载体传播平台相继兴起并流行，自媒体的概念和内涵也将发生巨大的改变。

Since the concept of media initially by the American scholar Dan gillmor, launched the first time in 2002, now we have 16 years, with the emergence of Internet, new things and promotion, more familiar with the Internet audience become the media operation, natural and not natural to participate in the production and dissemination of news, has become an important and influential in the whole process of news dissemination.

With the progress of new technology and new technology, the threshold of "we media" is rising. With the rapid development of we-media, new survival pain points have been encountered. In response to the new characteristics of we-media development status, how to develop effective realization mode for survival and achieve the leading development in the field of we-media?

The concept of "we media" was defined by the American journalism society in the western academic circle in July 2003: "we media is a way for the general public to understand how to provide and share their own facts and news after being strengthened by digital technology and connected with the global knowledge system. Today, with the development of Internet technology and the rise and popularity of carrier communication platforms, the concept and connotation of "we media" will change dramatically. Since the blog craze started in the media era, various communication carrier platforms have gradually disappeared due to continuous iteration of today's WeChat public account, personal live broadcast platform, short video and other carriers. In general, network media or individuals that spread new media information to social groups through diversified media platforms on the Internet can be called "we media".

As of January 2018, WeChat has more than 1 billion monthly active accounts, and the total number of WeChat public accounts has exceeded 20 million. The new media industry starts to stop being "new" and enters the stage of fierce and white-hot competition. According to the "white paper" of krauwe media industry in China in 2018, the "we media" industry has been selected through market competition and elimination in the past two years. However, the growth rate of the number of "we media" participating in operation and promotion has been greatly slowed down. The top 10% of "we media" monopolize 75% of the market traffic and business income, and nearly 90% of "we media" are in the development bottleneck and pain. The mobile Internet communication platform develops iteratively, masters new technologies, ADAPTS to new forms of communication, and puts forward higher requirements for the "we media" industry. New media is no longer a low-threshold industry that anyone can do. More profound insight and the improvement of industry literacy are the driving force for the development of new media. Zhihu has a question: where is the outlet of new media operation editors? The question has been viewed as many as 1.9 million times. Behind the high number of views is everyone's anxiety about their career in new media.

Today, people's attention is increasingly focused on "we media". All kinds of organizations have invested more than 5 billion yuan for content entrepreneurs, and "we media" has never been short of fanatical pursuit of capital. How to face the keen attention of capital to seek for the leading development in the field of "we media"? In the future, "we media" people should conform to the new communication characteristics in the field of new media and develop effective realization mode is the biggest problem for "we media" people to survive.

In the development process of we-media, in order to expand its influence, the communication subjects are mainly individuals, gradually exploring, attracting and gathering talents in line with their own media positioning, forming a "organized" team of we-media, and using the team power to achieve the goal of expanding the influence of media communication and making profits. Luo Zhenyu founder such examples abound, such as logical thinking, the reds papi sauce Jiang Yilei, started by means of media, register a account, use the media products in operation, with the growing awareness, awareness of, let oneself, become a super red, select properties similar to another IP to merge, through the media means into a larger IP, for secondary development and operation of the cooperation, gradually forming propagation organization together as a team. Facts have proved that the formation of communication organization is conducive to the integration of team strength and the formation of synergy in product, operation, cooperation, financing and other aspects, so as to make our media more stable and long-term.

Internet innovation platforms present diversified communication status. For example, WeChat official account, BBS website, video live station and other Internet media platforms provide more convenient channels for netizens and we media to release information. A noteworthy phenomenon: interactive network platforms with social nature, such as weibo and WeChat. Through real people to communicate information to participate in interactive "feedback" information. Another phenomenon is that the mode of communication changes from "many-to-many" to "one-to-many", presenting new communication rights. For example, some "we media", such as WeChat public account, have tens of millions of followers, which is comparable to that of a regular media organization and forms a new "one-to-many" mode of communication.

Since the media development to today, delivering content more specialization, vertical niche tendency of news, the media is no longer a dissemination of news media, choose to spread more diversified vertical niche content, different areas of red, distinct personality and style, such as feeling of life, culture comments, popular science articles, commercial advertising, etc., attracting many users love and spread again.

The chase of capital, expedite "web celebrity economy". Papi jiang's first AD sold for 22 million yuan, and web celebrity is constantly creating new miracles. Luo zhenyu, founder of logic logic, once explained why he invested in papi jiang, "some people see the fate of web celebrity, and we see endless space for transformation and upgrading in the new era. The onlookers effect is the most essential feature of "web celebrity economy". Web celebrity turns the "iron powder" in the crowd of onlookers into a community with economic benefits through the continuous production of contents of the crowd of onlookers, and realizes realization through capital connection with brokerage companies, live broadcasting platforms, e-commerce and other modes. With the gradual maturity of the realization industry chain, web celebrity live broadcasting is developing from pan-entertainment to vertical subdivision, and "web celebrity economy" will produce greater commercial value in the future.

Media carrier closely follows the development of Internet technology and leads communication innovation to generate rich media carriers, which has become a highlight of new media development. At the same time, it has a direct impact on media content, and innovates towards the path of diversified production, diversified forms and diversified distribution. In the era of mobile information, people from "non-media" and traditional media in the past have poured into the field of content production, and the diversification of content production has become the mainstream of we media in the future. Information consumers have higher requirements on the form of content, giving rise to new forms of content carriers such as live broadcast and short video. Personalized content demands give rise to personalized information recommendation platforms, and self-built we-media platforms further disrupt the central position of mainstream distribution channels.

With the innovation of communication technology and the emergence of new forms of communication, in the face of the qualitative communication of media, we media entrepreneurs in vertical fields and new content distribution platforms are accelerated to realize the prominent and leading development of we media. Pay attention to the vertical subdivision field, attract new technology and diversified knowledge of technical personnel, improve from text, picture editing, to short video editing technology and immersive information experience of VR technical personnel reserve, realize the vertical subdivision field to innovative content platform secondary development.

Respect copyright awareness, creators work achievement, not made of painstaking original cold and helpless, since the media self-discipline, mainly reproduced even use copy output the contents of the "original" way, will be gradually fade, the media must strengthen the protection of intellectual property rights consciousness, use legal means to safeguard their legitimate rights and interests. From the beginning of taobao anti-counterfeiting, legitimate music, movie watching and other standardized social life gradually popularized, knowledge payment also began to get attention. Knowledge payment is no longer a new thing. In the future, paid questions, paid rewards, paid company and VR immersive paid experience will become the norm and standardization.

With the promotion of new technology and new technology, artificial intelligence technology has made a breakthrough. From the emergence of robot writing to the emergence of all kinds of robots, to the increasingly complete machine learning technology has become the "unique secret book" of we-media content distribution, the trend of media intelligence is increasingly obvious. The application of artificial intelligence in the media field is reshaping the media production chain business and media environment.

The application of artificial intelligence interactive robot enriches the role of artificial intelligence technology in news production. Through deep machine learning, the robot completes interactive technologies of artificial intelligence such as language processing, speech recognition and visual image processing to help users overcome language barriers and obtain global information in real time. Through data mining and machine algorithm, big data mass information sieves personalized material content from "we media" to realize "all-around assistant" of intelligent all-in-one information production. Artificial intelligence will lead innovation in the field of communication and enter the era of intelligent media in the future.

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