代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

Humanized marketing management of commercial Banks

2018-10-24 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Humanized marketing management of commercial Banks,供大家参考学习,这篇论文讨论了商业银行的人性化营销管理。人性化管理是现代管理继行为管理、目标管理之后而出现的一种新的管理思想,是“人本管理”理论在管理行为中的具体化。商业银行人性化管理包括对商业银行管理主体即商业银行从业人员的人性化管理,对商业银行管理客体即营业环境的拟人化管理和对商业银行服务的对象即广大客户的人性化营销。商业银行人性化管理的核心就是如何最大限度实现广大客户的人性化存取。

Humanized marketing management,人性化营销管理,assignment代写,作业代写,美国作业代写

Humanized management is a new management idea emerged after the modern management, which is the embodiment of the theory of "humanistic management" in the management behavior. The so-called "people-oriented management" refers to the people-oriented and people-centered management. It emphasizes the human needs such as personality, emotion, self-esteem and self-development, attaches importance to the role of culture and environment, and pays attention to the exploration of human potential and the display of human creativity.

Commercial bank humanized management includes three aspects. First, the humanized management of the management subject of commercial bank, namely the personnel of commercial bank; the second is the anthropomorphic management of the business environment, the object of the management of commercial Banks. Three is to the commercial bank service object that is the general customers the humanized marketing. The former refers to the modernization of commercial Banks and various services must be completed by commercial bank employee, everyone is not only the managers, it is by managers, humanized management can make every employee can in their own field to better carry out creative work, in realizing their own value of maximum service benefits at the same time; Chinese means that the layout of business environment of commercial Banks is more scientific and reasonable, and the design of various service Spaces and facilities is more in line with humanization requirements. The latter is to satisfy the customer's request to the utmost, let them enjoy the same feeling as home in the process of receiving the service, handle various business with ease and pleasure, and obtain the great satisfaction of spirit and the full respect of personality. In the final analysis, there is only one core theme of commercial bank humanized management, which is how to maximize the humanized access of customers. Among these three aspects, the latter two focus on humanized marketing.

Commercial Banks focus on "money" rather than "people", credit funds rather than service processes, and are "passive" rather than "active". Although the business of commercial Banks is different from that of other social enterprises, customer deposit and loan is not consumption but behavior, but the nature is the same, also is the service object. Therefore, the personality of the majority of customers should be fully valued, but should not be any derogatory.

The highest standard of work for commercial Banks is to meet "all the requirements of customers for commercial Banks". Humanized marketing management is to strive to pursue this top goal, obey the financial and information needs of customers, and take the needs of customers for commercial Banks as the guide of management services. We should not only do everything possible to meet users' real financial and information needs, but also explore potential and future possible financial and information needs.

At every level of commercial banking services, each post, everywhere should embody the spirit of the staff and clients' interests first, to maintain and take care of the interests of the employees and customers implement, to infiltrate every service, every link, every tiny point, make the staff and customers truly feel the warmth of commercial Banks, experience in the commercial bank is a kind of happiness, is a kind of meet, is a kind of right, is a kind of respect, is a kind of the realization of self-worth.

In the 21st century, human beings have entered the era of knowledge economy. One of the most remarkable characteristics of knowledge economy is that it emphasizes the importance of human capital and learning. The development and prosperity of economy directly depends on intellectual resources. In the era of knowledge economy, commercial Banks should have the following humanist characteristics: the knowledge attainment and dedication attitude of employees to commercial Banks will determine the fate of themselves and commercial Banks in the market competition; Employee's choice of information in information society depends on their value orientation. The implementation of any decision of commercial bank depends on high quality team spirit. The formation of the core competence of commercial Banks depends on the innovative management and service of employees. As independent individuals, employees and customers are equal in personality. Employees' free pursuit of behavior should follow the common belief of the enterprise.

The limitations of the traditional management of commercial Banks have restrained the development of enterprises and employees to a certain extent. The introduction of humanized marketing management thoughts can make the business management of commercial Banks rise to a higher level. This kind of management thought breaks through people's habitual thinking and emphasizes to treat people as the primary resource and property, giving. The concept of preserving and increasing value of employees is adopted to promote commercial Banks to maximize their business benefits, which will lead to a new breakthrough in their business philosophy and management means.

After China's entry into WTO, the financial industry will face severe competition and challenge while bringing many opportunities. Although the competition of modern commercial Banks involves various aspects, the main ones are the competition of science and technology, the competition of talent, the competition of capital strength and operation efficiency, and in the final analysis, the competition of people. The human problem is always the most fundamental factor for the survival and development of an enterprise. Humanized marketing management an important point is to make every employee as a talent, every employee is an important and indispensable members, each employee's vitality and creativity are respected and play, therefore, the humanized marketing management concept of "talent" from a narrow level and expand to all the staff, so as to greatly improve team effectiveness and improve the core competitive ability of commercial Banks.

Commercial Banks regard the realization of the fundamental human value as the source and foundation of their own value. Without human value, commercial Banks' value is out of the question. The values of commercial Banks fully reflect their values of wealth, wealth management and service, which are the core of the values of commercial Banks. The implementation of human nature management in commercial Banks is a significant change in the management of commercial Banks. Although it will bring about changes in the management of commercial Banks and advances in technical means, the traditional functions of commercial Banks will not change. The people-oriented core value of commercial Banks will not be eliminated or changed, but on the contrary, the basic functions of providing deposit and loan services, information consulting services, investment and financial management, and acting as agent will be further strengthened. At the same time, we also provide our customers with network banking, electronic money and other new services.

Commercial Banks enjoy very high status and good image in people's mind. Commercial Banks should maintain and improve their own status in people's mind. Only through humanized marketing management can they further promote their traditional financial value and service concept. The sustainable and healthy development of commercial Banks requires a good operating environment, which is based on the combination of long-term and short-term goals, team goals and individual goals, and the profitability of capital operation. The operation rule that fluidity and safe photograph unify. And past management thought and management means although also have the consciousness of sustainable development, but is not quite has the operation mechanism to promote the development of sustainable, healthy, because the traditional commercial bank management ideas and management pattern of humanized marketing management can't effectively solve the enterprise long-term goals and short-term goals, the team goal and individual goal the organic unity of problem, and the import of humanized marketing management thought, can solve these problems effectively, thus for the sustained and healthy development of commercial bank provides the intrinsic motivation.

The environment of commercial Banks not only has a great impact on employees' work emotion and work efficiency, but also has a great impact on customers' emotions, and even affects customers' deposit and loan decisions. The environment of commercial bank includes "hard" environment and "soft" environment. "Hard" environment refers to the business premises, equipment and facilities, publicity materials, books, newspapers, and administrative personnel of commercial Banks. "Soft" environment mainly refers to the humanistic environment created by commercial Banks, including management system, quality of management personnel, surrounding environment of commercial Banks, and decoration culture of business places. As far as the "hard" environment is concerned, the appearance building of the business premises of commercial Banks should be in harmony with the surrounding environment, rather than copy other models. The business site design and arrangement of commercial Banks as well as the purchase of equipment, facilities and newspapers and materials should proceed from the actual needs of customers. Based on the convenience of saving and lending to the customers, "people-oriented" can be truly achieved. The selection of management personnel of commercial Banks should pay more attention to their comprehensive quality and professional quality and put humanistic quality in the first place. As for the "soft" environment, the interior decoration style of the commercial bank's business premises must be consistent with the surrounding environment and the appearance building of the business premises. The surrounding environment of commercial bank should be quiet and not noisy, should be close to the living and activity place of downtown and crowd gathering. The management system and the quality of management personnel of high grade commercial Banks will be the basis guarantee for the human nature management of commercial Banks.

In the era of knowledge and information, "one-to-one" marketing management has become a new marketing method that meets the needs of diversified personalities. Commercial Banks can learn from the concept of "one to one" service, and it is advisable to implement information push service. Push technology service is a service that automatically sends the data selected by the user to the computer database of the user according to the time interval specified by the user or according to the event happened. This service enables different customers to customize and receive the latest information according to their own needs on a regular basis, which perfectly meets the personalized needs. Meanwhile, the establishment of commercial bank information retrieval system and customer information system is also an important aspect to fundamentally meet the diversified individual needs of different customers.

Commercial bank managers should care for the vast number of depositors and borrowers as much as they love their families and relatives, so that they can not only feel comfortable, relaxed and happy when doing business in commercial Banks, but also feel the warmth, safety and confidence like home. This is very important for commercial Banks' human management, and it must be done. At the same time, to the majority of customers to provide a full range of services. The first is to strengthen the traditional financial services, such as deposit and loan services, financial services, intermediary services and so on. The second is the introduction of new financial services, such as network services, customer self-service and so on. Third, we should open up featured services, such as mobile financial services and special financial services. The fourth is to expand convenient services, such as the business lobby to provide self-service computers, business printing, rainy day emergency umbrella and so on. Commercial Banks can fully reflect the characteristics of humanized marketing management by mobilizing and utilizing all service means, from work to work, from front of the desk to behind the scenes, and from online to offline, to provide all-round, all-weather thoughtful and convenient services.

An important internal feature of humanized service is the equal and friendly relationship between service subject and service object. The humanized service of commercial Banks is to take the initiative to get close to customers, understand their needs and difficulties, and provide immediate and appropriate services. Commercial bank carries out enterprise connection system, it is a kind of service that has this kind of compatibility characteristic. Commercial Banks select high-level financial workers with certain disciplines, professional knowledge and business experience, who are familiar with various situations and have strong business ability, analysis ability, management ability and organizational ability to serve as the liaison officers of relevant enterprises and are responsible for providing them with in-depth services. Establish long - term and counterpart service mechanism. The benefits brought to the enterprise by this kind of rooted, dynamic and continuous service enable them to feel the irreplaceable important role of commercial Banks and make the new image of commercial Banks deeply in their hearts. At the same time, commercial Banks have won the long-term trust of customers, and consolidated and expanded the market size and niche.

In order to maintain an equal and harmonious relationship with customers, commercial Banks must pay attention to and strengthen the interactive communication between them, which can be realized by building a communication platform. Commercial Banks use service way talk face to face communication, collect opinions on service, to give practical guidance to financial resources, it is very good communication, but is limited by time and space, therefore, it is necessary to set up to promote and develop bilateral interactive communication platform and channel, to ensure that every moment to accept customer consultation and opinions and solutions in a timely manner. Live online conversations, online meetings. Online BBS, email, etc. are all feasible and effective interactive communication platforms. Commercial Banks should attach importance to and strengthen the use of these rapid means of communication.

51due留学教育原创版权郑重声明:原创assignment代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有assignment代写、essay代写、paper代写作业代写服务。

51due为留学生提供最好的assignment代写服务,亲们可以进入主页了解和获取更多assignment代写范文 提供美国作业代写服务,详情可以咨询我们的客服QQ:800020041。

上一篇:Exchange rate risk in foreign 下一篇:American factors that affect g