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Assignment代写:Intellectual property management of foreign enterprises

2018-09-12 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Intellectual property management of foreign enterprises,供大家参考学习,这篇论文讨论了国外企业知识产权管理企业作为知识产权发展的重要主体,对于国家竞争力的提升有非常重要的作用。美国是世界上实行知识产权制度最早的国家之一,也是实施知识产权制度最为成功的国家之一。美国多数企业将知识产权保护与管理看作企业经营管理活动中的重要环节,知识产权管理部门在企业中具有重要地位,决策层非常重视知识产权保护工作。

Intellectual property management,国外企业知识产权管理,assignment代写,paper代写,美国作业代写

The United States is one of the earliest countries to implement the intellectual property system in the world, and also one of the most successful countries to implement the intellectual property system. Since the 1980s, the United States has comprehensively strengthened the protection of intellectual property rights of its enterprises and encouraged them to form market competitive advantages through the creation and utilization of intellectual property rights. The strengthening of intellectual property protection has promoted the rapid development of American enterprises and transnational intellectual property trade. Intellectual property centered on patent has become the most important asset and strategic means of international competition for American enterprises. American companies now account for more than half of the world's 100 most patented and 100 most valuable brands.

Most American enterprises regard intellectual property protection and management as an important link in their business management activities. Intellectual property management departments play an important role in enterprises, and decision-making level attaches great importance to intellectual property protection. Enterprises regard patent strategy as the core of enterprise development strategy and competition strategy and as a powerful weapon to participate in international competition. While attaching great importance to research and development, enterprises attach great importance not only to the acquisition of patent rights, but also to the acquisition of overseas patent rights. At present, many enterprises have not only applied for patent for the technology that has been researched and developed, but also used patent means to conduct land enclosure in the new technology field to form a large number of so-called strategic patents and establish a patent-based monopoly pattern. American enterprises not only attach great importance to the protection of domestic patent right, but also attach great importance to the protection of patent right in foreign countries.

For example, IBM is the world's largest information technology and business solutions company with operations in more than 160 countries and regions. In 2007, IBM was ranked number 15 in the U.S. patent rankings. IBM is very systematic in its management of intellectual property and related strategies.

IBM has the headquarters of intellectual property management, responsible for all intellectual property management affairs of the company. The intellectual property management headquarters consists of two departments: the legal department and the patent department. The legal department is responsible for related legal affairs, and the patent department is responsible for patent affairs. The patent department consists of five technical fields, each of which is headed by a patent lawyer. The headquarters has jurisdiction over the intellectual property management departments of subsidiaries all over the world. The intellectual property management departments of each subsidiary are not only subject to the subordinate relationship to make business reports to the director, but also subject to the strong functional guidance of the intellectual property management headquarters of the company, and operate in accordance with the unified policies of the headquarters of the company's intellectual property management. Company has a comprehensive technical assistance agreement with subsidiaries, the company will research and development expenses in advance to the subsidiary, completed by development department staff invention, works, and other achievements are attributable to the company all intellectual property rights and overall management of the company's intellectual property management headquarters, and authorize the unit is used, so the unit can also be used to other subsidiaries of intellectual property rights. When a subsidiary is involved in a dispute over intellectual property rights, the company provides capital to assist the subsidiary in safeguarding intellectual property rights interests. At the same time, between employees and the company to sign a consent form of relevant information, invention, and work, including regulation, as long as the employees from IBM internal made some confidential information, or from a previous employees do invention, works, and other creations to retrieve some information to complete the IBM on the findings of the research and development project, as well as the performance of duties or produce results for the company's business, should put these achievements of intellectual property rights transfer to the company.

The responsibilities of IBM intellectual property management department mainly include: generally, patent applications are filed by patent lawyers and patent agents of the intellectual property management department. Inventors can simply explain their inventions to patent lawyers in written or oral form. Intellectual property management departments often work closely with research and development managers and technicians to instill intellectual property ideas into them and to discover good inventions from them. When IBM investigates the intellectual property of its products, it also monitors whether other people's products infringe IBM's intellectual property, and then enforces licensing agreements with them. Therefore, it is also an important mission of the intellectual property management department to formulate the negotiation strategy of authorization contract. The terms of intellectual property, such as development contracts, sales contracts, commissioned manufacturing contracts, and merger contracts signed between IBM and other companies, shall be reviewed by the intellectual property management department.

In order to motivate the company's employees to make inventions, IBM has set up the incentive system of cumulative points system, that is, the inventor who applies for a patent is awarded points, one of the patents is 3 points, and the reward is 1200 dollars. Add up to 12 points, plus $1,200. An inventor who wins a patent on his first application will receive a first application award of $1,500. In addition, the company holds a grand technology invention award ceremony every year, in which 100 employees will share the $3 million prize. The President of IBM personally presented the award to encourage the inventor, both spiritually and materially. After the ceremony, the inventor can take a vacation for three to four days at the company's expense.

Network systematization of intellectual property information and management strategies. According to a survey by DELPHION, a company co-founded by IBM and network investment company, only 12% of information and knowledge within an enterprise can be easily obtained when needed. 46% of the information exists in the form of paper and electronic files. Although it is easy to share in theory, it is difficult to exchange real information due to incompatible data formats or difficult conversion between paper and electronic files. The remaining 42 percent is in the brains of employees. For this reason, IBM has established an intellectual property network system to strengthen intellectual property information management. When IBM researchers or rank-and-file employees have innovative ideas or research results, they can report them to the company in a timely manner through the IP network system. The company's special committee decides how to implement intellectual property protection through assessment. In this way, IBM can realize timely and effective intellectual property management of innovative information. At present, DELPHION can provide various services for IBM and other companies, such as patent based information retrieval, inspection, analysis and tracking. A large number of patent information including U.S. patent applications, U.S. patent licenses, European patent applications, European patent licenses, Japanese patent index and world intellectual property organization PTC publications can be retrieved through DELPHION. At the same time, it also provides IBM with systematic intelligent analysis of intellectual property strategy, and helps IBM shorten the management process from the submission of invention to the realization of patent application to three months, bringing the patent application rate to 30%. The intelligent system of DELPHION company not only helps IBM achieve efficient intellectual property management, but also gains a lot of revenue by providing strategic consulting and management software for the management of intellectual property assets for other enterprises.

Protection and management of trade secrets. IBM classifies business secrets into four levels: top secret, restricted access, secret, and internal use only. For example, when it is made public, the first three levels of information must be approved by a specific person. When copying materials, the first two grades of materials can only copy the original production unit; when transmitting data, the first two levels of data must be converted into a password before it can be transmitted. In order to ensure the implementation of these regulations, the company has set up a self-inspection system, which can carry out internal inspection at any time and guide employees to develop the habit of self-management. If you accept the trade secret information of others, you also need to get the consent of certain personnel and the relevant conditions of accepting trade secret information, you must get the consent of the intellectual property management department.

The government should strengthen the intellectual property services to enterprises. From the experience of developed countries, enterprise intellectual property management requires the government to provide quality related services. The Patent Office of Japan and the U.S. patent and trademark office have launched the "patent review highway" project, which is one of the important contents of the "21st century strategic plan" of the U.S. patent and trademark office, in order to enable domestic applicants to obtain overseas patent authorization more quickly and safeguard national economic interests more effectively. The European Patent Office has also put forward strategic priorities to reduce patent costs and strengthen services for small and medium-sized enterprises. Therefore, how to better serve enterprises has become a central link in the development of intellectual property in the United States, Japan and Europe. The Chinese government should draw on the experience of developed countries to provide high-quality intellectual property services for enterprises, mainly focusing on four aspects: actively participating in the formulation of international rules and safeguarding the interests of domestic enterprises; The competent department improves work efficiency and enables the enterprise to obtain authorization more quickly; Provide intellectual property information and consulting services for enterprises and help them conduct overseas infringement investigations; We will improve intellectual property legislation and timely adjust relevant policies and measures.

Enterprises should implement strategic management of intellectual property rights. The strategic management of intellectual property is not only the management of ownership, but also the management of intellectual property and intellectual capital. Therefore, the strategic management of intellectual property must be combined with the macro strategic decision and the overall objective of the enterprise, so as to effectively protect the innovation results of the enterprise. Intellectual property strategy management should be a strategic process to maximize the value of patents, trademarks, Copyrights and technical secrets.

The enterprise should perfect the intellectual property management organization and the system. Intellectual property management is a very professional business. Enterprises should set up specialized intellectual property management institutions suitable for their own needs and introduce and cultivate specialized personnel for intellectual property management. While using the law to protect their own intellectual property, enterprises should also establish and improve their internal intellectual property management system.

The enterprise intellectual property management organization shall coordinate and operate with other departments. The cooperation and information exchange between different departments of an enterprise is very important. From the input of research and development to the appearance of achievements and the handling of intellectual property disputes, they all depend on each other's duties, exchanges and cooperation and form a smooth enterprise operation chain. In the early stage of research and development, the intellectual property management department should put forward the legal requirements of intellectual property protection for technical personnel to pay attention to the areas where intellectual property can be obtained, and technical personnel should also provide technical background and sources to the intellectual property department. When an enterprise conducts an intellectual property transfer transaction, the intellectual property department and the r&d personnel shall jointly discuss the transfer methods and costs. The close contact between the r&d department and the intellectual property management department is not only conducive to the timely protection of the research results, but also can guide the work of the r&d department and save the r&d time and cost through the intellectual property department's analysis of intellectual property documents and other information. The market department shall feed back to the intellectual property department the market situation of the product, the sales situation of the product, the infringement and the infringement situation of the product in a timely manner so that the intellectual property management department can make timely and effective adjustments to the intellectual property strategy and better guide the development work.

We will comprehensively strengthen the management of intellectual property information. Intellectual property information is an important resource for enterprises to participate in market competition. Enterprises should energetically carry out management of intellectual property information, make effective use of intellectual property information and timely grasp the dynamics of domestic and foreign markets and competitors, which is conducive to improving enterprises' independent innovation ability and thereby improving their core competitiveness. Chinese enterprises should combine their actual conditions and learn from foreign advanced experience to effectively carry out intellectual property information management.

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