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assignment代写:Enterprise Brand Marketing

2018-02-09 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Enterprise Brand Marketing,供大家参考学习,这篇论文讨论了企业品牌营销。从消费者的角度看,企业品牌是消费者对该企业商品的使用印象及自身经验的心理界定,是每个消费者头脑中对商品的一种期待与想象。对现代企业来说,品牌营销战略是其市场营销的核心。品牌营销的前提是产品和价格,目的是促进产品的销售。在品牌营销过程中,企业要努力使顾客对自己的产品更加满意,让顾客始终觉得选择购买这种产品的决策是对的。

Enterprise Brand,企业品牌营销,assignment代写,paper代写,留学生作业代写

A brand is a name, term, logo, symbol, design, or combination of a product or service intended to identify one or a group of sellers and distinguish it from a competitor's goods or services. "When an enterprise, a product, or a service has its own name, terminology, logo, symbol, design, or any combination of them, it has a brand." Visible, the brand is a people widely concerned about the term. From David Ol's "brand Image theory" from the beginning, the world's marketing people in the pursuit of corporate brand has never stopped.

For corporate brand, from different angles can make different understanding. From the consumer's point of view, the Enterprise brand is the consumer to this enterprise product use impression and own experience psychological definition, is each consumer in the mind to the commodity's one kind of anticipation and the imagination. From the perspective of brand composition, Enterprise brand is based on tangible products and intangible services on the basis of a product signs, which, the tangible products are mainly refers to the product of reliable quality, innovative packaging, unique design and the name of a symbol attractive and so on; Intangible service refers to the sales process or after-sale service. From the point of view of commodity producers, the Enterprise brand is a kind of commitment to consumers, and a manifestation of innovation consciousness.

Brand is not the enterprise's own advocacy, but consumer evaluation. In particular, the excellent brand, it is the consumer's mind on the commodity of a beautiful expectation and imagination, people close their eyes in the first time want to get a huge intangible assets. However, people's good expectations and imagination of a brand is not from the sky, but from the product to the consumer left a long-term impression, as well as consumers use products accumulated product credit.

Excellent brand is already got the majority of consumers to identify a higher degree of brand identity. Consumer identification process, enterprises can take the initiative to participate in, this is the brand marketing enterprises. Brand marketing refers to the marketing planning process that enterprises create brand value through the use of consumer's brand demand. In the product marketing process, through the use of a variety of marketing strategies, so that the target customers to form the identity of the enterprise products and brands, so that the enterprise's brand deeply into the hearts of consumers process, is the brand marketing process.

Brand marketing strategy is the core of modern enterprise marketing, it contains five basic elements: Quality First, honesty first, accurate positioning, distinctive personality and clever dissemination. The premise of brand marketing is product and price, the aim is to promote product sale. As long as we can play in the hearts of consumers in the deep "brand", consumers will be branded on the enterprise's products and brand to make a clear resolution, and the choice of preferences. In the brand marketing process, enterprises should strive to make customers more satisfied with their products, so that customers experience the "Customer is God" happiness, so that customers always feel that the choice to buy this product decision is right, buy happy, with ease.

In the five development stages of product competition, brand competition is the highest stage of competition expression. "Output competition, quality competition, price competition and service competition" are the prophase process and foundation of brand competition. At present, the international and domestic market homogeneous products have become saturated, product quality is mostly able to meet market demand, low-cost advantages no longer exist. In this case, the market competition has crossed the general product competition stage, entered the highest stage of competition-the era of brand competition. Brand Marketing has become an important means for enterprises to survive and seek development.

Because of this, the implementation of brand marketing strategy is of great significance. For an enterprise, the brand is not only the logo of the enterprise product or service, but also the intangible assets reflecting the comprehensive strength and operating level of the enterprise, which plays an important role in the business war. For a country, whether to have international famous brand and how many international famous brands, has become the national economic strength and international competitiveness of the symbol. China's enterprises in the international competition in an invincible position, must adapt to the requirements of the era of brand competition, to carry out brand marketing, to create China's world famous brand.

The implementation of brand marketing strategy is conducive to the promotion of product sales. Promotion of product Sales is the ultimate goal of brand marketing. The brand is the core content of the product, the brand effect is inferior to other marketing means. In the market, the strong brand image, can make the enterprise in with the retailer and other market intermediary organization's relations to occupy the advantageous position. In developed country markets, brand recognition has replaced product identification as the only element of market choice.

The implementation of brand marketing strategy is conducive to monitoring and ensuring product quality and value. Because the brand is a set concept, it includes product quality, image, technology, function, utility and many other content, therefore, enterprises to create a wide range of consumers welcome brand products, the need for cumulative efforts, long-term quality and value assurance.

The implementation of brand marketing strategy is conducive to the realization of scale economic benefits. Brand can make an enterprise through the mass production of brand products to play the scale of economic benefits, at the same time, brand growth can drive the rise of enterprise product prices and market demand, which is conducive to the expansion of enterprises, and further increase the scale of economic benefits.

The implementation of brand marketing strategy is conducive to ensuring the continuous growth of enterprises and sustainable development. The value of successful brands has been universally accepted. Successful brands can not only increase customer demand for the company's products, guarantee the company's future revenue, but also provide special support in the case of a crisis in the enterprise. In fact, companies with good brands can make products in different countries "reverse cycle, Reverse season" to achieve new cash flow, to ensure sustainable development of enterprises.

The implementation of brand marketing strategy, can be an attempt to launch their own brand of competitors to form barriers to entry. Any technology can be imitated, and the brand is not imitative. A successful brand can limit competitors.

The implementation of brand marketing strategy can make enterprises differentiate from competitors because of different brands, which can enhance the brand capital and market competitiveness of enterprises. For consumers, the highly respected brand is the quality, convenience, status and other needs are effectively met the consistent protection. It is a kind of psychological contract that the consumer trusts to it.

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