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Assignment代写:Color art in Visual communication design

2018-01-23 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Color art in Visual communication design,供大家参考学习,这篇论文讨论了视觉传达设计中的色彩艺术。在现在视觉设计中,艺术家和设计师在对视觉传达设计研究的同时,也离不开对色彩的研究。他们研究的目的就是为了给人们提供美的享受,满足人们对设计美的需求,在这样的背景下,色彩艺术在设计中的重要作用不容忽视,因此设计师应如何运用人们对色彩的理解来传达视觉设计,引起受众心里的共鸣成为一个新的热点。

Visual communication design,视觉传达设计,assignment代写,paper代写,留学生作业代写

In the present visual design, artists and designers in the visual communication design research, but also inseparable from the study of color. The purpose of their research is to provide people with the enjoyment of beauty, to meet people's demand for design beauty, in such a background, color art in the design of the important role can not be ignored, so designers should be how to use people's understanding of color to convey visual design, the hearts of the audience to become a new hotspot.

Color can express feelings, and unconsciously about our emotions and actions. Art theorist Johannes Iton in color art, "the optics, electromagnetism and combination that begin in the eyes and in the mind are often the same mentality?" The role of the W field parallels. So color can directly affect people's psychology and emotions.

Some researchers analyzed the color heart image, and found that the bright color was closely related to the dynamic, happy and excited mood, while the simple color was closely related to the quiet, restraining and static emotion.

Each person has a variety of associations with color, with color thinking about other things associated with it, and creating new ideas and emotional changes. Color Association consists of two parts, specific association and Abstract Association.

By the color of seeing the specific things, called Specific association. If see red, Lenovo to the sun, flames, flowers, red flag, blood, etc.: see Black, Lenovo to coal, night, night, suit and so on.

The color of the view is associated with some kind of abstract concept, called Abstract Association. If you see red, Lenovo to enthusiasm, danger, childish and so on, see black, Lenovo to coal, night, death, sadness and so on.

With the rapid development of the economy, people's life rhythm is also greatly accelerated, the social various trades and industries also rapid development, so that modern man can reach a large number of corporate signs every day. This requires the logo to have a high degree of discerning, and color is in the forefront of marketing contact, attract the public the most important factor, so we should pay attention to color in the logo design application.

In the modern world of goods, the magic power of the symbol color we can feel everywhere. Psychological research shows that when people look at objects, the first few seconds of color feeling accounted for 80%, and the new feeling only accounted for 20%, after two minutes, the body feeling accounted for 40%, color sense occupy 60%, five minutes after each half, and this state will continue to maintain, Therefore, the visual effect of strong design can arouse public concern, such as McDonald's logo is made up of red and yellow, uppercase letters like a golden arches, giving a cheerful, lively feeling, played a better publicity role.

Logo Color design requirements, first of all, to be simple and powerful, can give people a strong impression. Second, to conform to the brand or the industry characteristics of the enterprise. Finally, it is helpful to extend the application of visual recognition. The color configuration of the logo should focus on the relationship between various hue lightness and purity, and study the feelings and preferences of different people in contrast to the same color. Logo color is best to use a color to unify the graphics, otherwise it will give a messy, difficult to identify the feeling, so that the logo can not play a good publicity role.

The color connotation of logo design has a strong ideological and transcendental nature, and the quality of color use directly determines the success of our design. Therefore, we need a reasonable color of the configuration, and finally to the logo design to a due height.

The configuration of logo design generally has three basic methods: first, the primary colors with the color of pure, warm, colorful, artistic effect and dissemination of good results; the other is the same color matching, that is, only one color, using the color brightness change method, form the transition color vision, can express the dynamic sense Third, complementary color matching with this colour configuration, contrast sharp, the figure is particularly eye-catching, give a strong visual impact effect.

In the development of market economy, a variety of goods dazzling, difficult to choose. Even the same kind of goods are countless different brands, specifications, it is difficult to make a decisive decision. In this case, in the selection process to play a decisive factor is often the color effect of commodity packaging. Therefore, to highlight the character of the commodity, we must strengthen the image impact by the unique packaging color.

The color design of packaging to match the attributes of the commodity, in the process of design should enable consumers to associate the characteristics of goods, performance. In other words, no matter what color, should be in line with the content of the commodity prevail. When the customer sees the color on the package, it can associate the goods in the package, such as orange, red wine and so on. Coca-Cola is its bright red packaging, giving people a strong visual design, stimulating the consumer's desire to buy, opened the market in the world.

In the color collocation, how to embody the color characteristics of the product is very important. In the design of packaging, to avoid the packaging on the use of too much color, colourful colorful may not let people like, sometimes let people have a sense of dazzling, appropriate use of simple colors, in order to maximize the potential of color.

From the color performance of the character, red, is warm, impulsive color, is a powerful color. Orange, softer than red, but also a feeling of excitement, stimulation. Yellow, the most easily absorbed color in the spectrum, is a radiant color. Green, known as the "Physical balance", is a symbol of the power of life and of nature. Blue, is calm, lofty colors. Purple, noble and charming, exquisite and splendid. White is a symbol of purity and innocence. Black, symbolizing fear, despair. Gray, is between black and white color, stable, elegant, harmonious. Master the color properties, you can be more confident in the application of the packaging design of goods, so that customers more determined choice. The following figure is a picture of the application of color in packaging.

Packaging Color design is the competitive edge of enterprise products competition, therefore, in our design process, the use of packaging standardization, innovative design to meet the psychological needs of the vast number of consumers, so that enterprises in the fierce market competition with more consumer groups.

Today's world of new technologies, new technology, new theory every day in a large number of emerging, which for the visual communication design provides more space for development, but also changes in human life style and aesthetic concept, and color is the most intuitive factors affecting the design effect, which requires us to dare to explore, the courage to pursue new color performance, will have a higher aesthetic and strong sense of design, so as to create a better design.

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