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留学生作业代写:The interpretation of marketing
2017-08-29 来源: 51due教员组 类别: 更多范文
下面为大家整理一篇优秀的assignment代写范文- The interpretation of marketing,供大家参考学习,这篇论文讨论了市场营销。计算机网络时代,市场营销内容及方式也在不断地更新和改进。而市场营销直接关乎现代企业的生存与发展,有助于推进中国经济在世界市场经济中的融入。企业要改变传统的营销和竞争模式,致力于提升产品质量和性能,以满足客户诉求,为自己赢取广泛的受众基础,最大程度实现企业利润。
Marketing directly relates to the survival and development of modern enterprises and helps to promote the integration of China's economy into the world market economy. In the daily professional teaching, the teacher should guide the students to find the marketing position according to the enterprise background, in order to achieve good classroom teaching effect, improve the students ' professional skills and make them have strong professional ability and job competence.
At present, both international and domestic market competition situation is extremely serious, marketing not only determines the market positioning of enterprises, but also relates to its development direction. Enterprise marketing is mainly to sell goods, to obtain more profits. A variety of marketing methods, including advertising, on-site activities, such as publicity. Good marketing strategy, can improve the market competitiveness of enterprises, so that in the fierce market environment to survive.
In the age of computer network, the content and mode of marketing are constantly updated and improved. In recent years, marketing concept has gradually deepened into various enterprises. In addition, product production relative surplus, only effective marketing, can help enterprises in the fierce competition in the market stand out, to obtain a broader living space. In the marketing of our country, it is easy to be restrained by the idea and system, which has a serious restriction on economic development. In order to achieve good marketing effect, we should not only rely on high quality goods, but also have good service consciousness, and be effective to restrain the related problems in marketing by moral concept. Advertising is our country's main marketing model, and marketing of the brand is not enough, there is a waste of advertising, it is difficult to achieve a good marketing effect, can not provide help for the survival of enterprises. Make perfect marketing plan, avoid fake and shoddy products. The Government participates in the marketing, must have the clear localization to oneself, implements the market admittance threshold quantification mechanism, through the market control, realizes the resources reasonable allocation, avoids the product waste situation, causes the enterprise in the development process to encounter the bottleneck.
Customer is the core of marketing, and marketing is mainly to meet customer demand. If the use of reasonable marketing methods, will enhance customer recognition of goods, and willing to buy, will improve the market competitiveness of enterprises, for enterprises to open up more living space.
At present, many enterprises focus only on the realization of current interests, not to the long-term planning of enterprises to do more considerations, lack of brand awareness, did not realize the importance of brand building to enhance the competitiveness of enterprises, the market and enterprise resources to produce excessive waste, also do not pay attention to the use of green marketing concepts, to achieve a double win, such a modern enterprise operation and development constraints Teachers should guide the students to combine the professional background, adopt the correct way, and explain the dialectical relation between marketing and enterprise survival. At the beginning of the establishment of enterprises, according to their own actual operation and development background, and constantly build and improve the green marketing channels, not only pay attention to commodity profits, but also take into account the corporate image, fundamentally promote the steady development of modern enterprises, to achieve market and survival space expansion.
Enterprises to change the traditional marketing and competitive model, is committed to improving product quality and performance to meet customer demand, for their own win a wide range of audience base, the greatest degree to achieve corporate profits. Adopting this kind of method, it is helpful to build good communication and interaction between the enterprise and the customer, take the market as the impetus of the enterprise development, and pay attention to the innovation in the process of marketing and development.
In recent years, many enterprises still follow the traditional marketing idea. To guide it to change the curing mode of thinking, the green concept is applied to marketing, so that products have a higher market visibility, in order to obtain wide recognition of customers. The quality and green as the key content of advertising marketing, according to the characteristics of the product, to its clear market positioning, in order to gain a foothold in the fierce market competition. According to the enterprise operation and the development request, strengthens the market research mechanism, trains the high quality marketing team, satisfies the market demand and the consumer request, and implements the infrastructure construction work in place, wins the market affirmation.
According to the operation and development background of the enterprise, it makes a comprehensive consideration on its development strategy from all aspects. Assuming that the marketing incentive mechanism is imperfect, the development space of the enterprise will be restricted and its rapid and steady development can not be realized. Enterprise development should be based on the national marketing strategy, in different marketing environment, the use of different marketing strategies to ensure its effectiveness. Under the current economic situation, all kinds of enterprises continue to rise and develop, want to be in the fierce market competition to be able to base and grow, we must improve the marketing model to ensure that in the domestic and foreign market environment with strong adaptability, for the development of enterprises to help.
China has a lot of large enterprises, the development trend is good, that has a firm foothold in the market, with a wide range of customer base, did not realize the importance of marketing, ignoring the role of marketing, the external market environment lack of clear understanding, resulting in a declining market share. Therefore, enterprises should not only protect the quality of products and services, but also have a wealth of marketing knowledge and marketing skills, according to the day-to-day operation and development of enterprises, reasonable application of marketing concepts and marketing strategy, to enhance the company's performance, avoid in the fierce competition in the market was eliminated, for their own survival opportunities.
To sum up, marketing is the main content of modern enterprise operation and development. We need to clear the relationship between marketing and enterprise survival, according to China's national conditions and market environment, the use of targeted marketing methods, and accurate positioning of goods to achieve good marketing effect, expand the profit space of enterprises. At the same time, according to the enterprise's profit demand, increase market share, the modern development of the elements of effective coordination, and constantly improve the market competitiveness of enterprises and market adaptability, to promote its rapid and stable development.
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