Semiotic Analysis of Teen Vogue Magazine--Assignment代写范文

Assignment代写范文:“Semiotic Analysis of Teen Vogue Magazine”，这篇论文主要描述的是在现如今的社会当中，媒体往往起到一个传输的作用，青少年最为媒体的受众群体，他们也常常通过上网、媒体杂志和电视节目的方式来探索整个世界，形成自己的世界观和价值观，他们都渴望着能够获取到更多的知识来扩充自己的知识面，但这也是问题所在，一些不良不健康的生活态度也从这里扩散开来。

In the current society, ‘modern media are often thought of as a kind of conveyor belt of meaning between, or in the middle of, ‘the world’ and audiences’(Branston and Stafford 2006).As a part of the audience, teenagers start to explore the entire world by using different methods such as surfing on theinternet, reading magazines as well as watching TV programs. It cannot be denied that they are willing to enlarge their desire for knowledge through these efficient ways. Meanwhile, it also brings problems.

As we all know, girls will pay attention to all kind of things that can make them have a charming appearance. So some of them may start to reading the fashion magazine, they will focus on clothing, cosmetics even some gossip topics of their ideal icon.Someone may consider why they will lead to the problem and what the problem is. If those girls want to make themselves become better, why is it not a positive attitude toward life? I should say the problem is whether they choose the right direction to think about the idealbody image and reality body shape or not.

Anews piece called ‘A Teens stage protest, runway show to call on Teen Vogue Magazine to use real images of real girls’ appears on the news website. The content mainly discusses that there is a group of teenage girls who live in New York City, staged and paraded to commit Teen Vogue Magazine using ‘PS-free, real image of real girls’ cover photo.

Due to the image of a size zero models will lead to a negative impact on our society presently, by persuading teenage girls that this is the type of body they should not aim for and desire. Moreover, it can be argued that models should not be differentiated against, also that a ban on size zero would be hard to perform so as to the number of designers who prefer their clothes to be seen on this body type. That will be a good way to prevent teenager from imitatingunrealisitic images.

As Jonathan Bignell(1997)says that the magazine is “just a collection a signs”(Bignell 1997:78), the signs here may represent for both paradigmatic and syntagmatic elements, like the imageused in the magazine, and the content of the articleas well. Since each of these signs have been picked up to come into being aparticular meaning.

Since the magazine can be used as a collection of signs about barely deciphered and dissected by its ‘audience’-‘Women’s magazines communicate their mythic meaning by means of signs, thus their representations of the imaginary are dependent on the symbolic, the signs which do the communicating’ (Bignell 1997:78).

However, signs are made up of two elements, a signifier and a signified, gathering the meaning when “it has someone to mean to” (Williamson 1978:40).Therefore, the readers arevital and will bring their personal understanding and explanation towards the text by relying on their cultural values. Since the relationship between the signifier and the signified is assertion and meaning is based on cultural values. It can be concerned that the magazine’s potential vector is countless.In order to be a collection of sign’s, the magazine is actually a sign of itself, which ‘connects together the mythic meaning of femininity and pleasure’(Bignell 1997:66). A teenage reader can be taught when they are picking up the magazines and reading the content inside.

On the other hand, Bignell argues that the main function of magazines is ‘to provide readers with a sense of community, comfort, and pride in this mythic feminine identity’(Bignell 1997:61).Whereas, the teen voyage magazines using those zero-size model as the ‘idols’ toward teenage girls. So as to imitate their idol, those girls start to live on a diet. They start to consider how to become skinny, how to wear those slim clothes.

As far as it can be concerned,The front cover is the most important aspect of a magazine, just like the subtitle of news, it attracts the reader from the first sight. It is an ‘important advertisement’ and ‘serves to label its possessor’ (McLoughlin 2000: 5). As a matter of fact, it influences the behavior of whether the teenage girls purchase it or not. Also, the cover page will demonstrate that ‘the contents of the magazine…will fulfill the needs of the individual and her group’ as well as sells a ‘future image’ of the reader as ‘happier, more desirable’(Bignell,1997:67). So that, the teenage readers’ needs and want can be satisfied through this way.This will also influence their choice making. Should they need to lose their weight in order to fit in the fashion trend.

Consequently, it is an essential way to identify teenage girls social ideologies through applying semiotic analysis to the magazine front page even to establish the true direction toward the young girls, not just using ‘zero-size’ model or Photoshop techniques to perfect the icon. Those girls they have a duty to know the real world and enjoy their teenage periodwithout living on a diet.

The Media and Diversity affect teenage girls to be ultra-thin

‘It is believed that young people configure an internalized ideal body and compare their actual or perceived actual shape against the socially represented ideal’ (Peacock, M., 2001). This stands for a body image which is a kind of elastic force in that it will differ from different times and in different contexts, for instance being on a beach in a swimwear.

The teenage girl’s ideal body imagehas become smaller, thinner and differently fit-shaped over the past 20 years. The media often emphasizes that a good body image is exactly stated the importance of physical attractiveness in order to sell products, but this may place undue pressure on young people to focus on their appearance. Recently, a survey by Teen Vogue magazine, points out that 27% of the girls felt that the media forces them to have a perfect body, and an investigationheld in 1996 by the international ads agency found that ads made women fear being unattractive or old. It has been suggested that advertising media may affect to impact a person's body image, which can lead to unhealthy behavior as girls fight for the ultra-thin body image by the media.

The average woman sees 100 to 200 advertisements per day (Dittrich, L 2000).According to the data,if a girl at that time she was 17 years old, she has received over 50,000 commercial ads through the media. Among it, only 9% of commercial ads have aimmediate statement about beauty, especially those ads which are target on girls. As one research of Saturday morning toy commercials claimed that there are 50% of commercials aimed at girls spoke about physical attractiveness, while none of the commercials aimed at boys mentioned to appearance (LaVoie,　A　2004). Also, other studies found 50% of advertisements in teen girl magazines and 56% of television commercials aimed at female readers who used beauty as a product appeal (Holzgang, J 2004). This represents that female targetedadvertisements may influence teenage girls to be more self aware about their bodies.

The media forces thinness as a standard for female beauty, and the perfect body image in the media are usually atypical of normal, healthy women. As a matter of fact, today's fashion models weigh 23% less than the average female (Holzgang, J 2004), and a young girl whose age is between16 and 25 has 7% chance of being skinny as a T-stage model and only a 1% chance of being as slim as a supermodel. Nevertheless, 69% of girlssaid that magazine models influence their idea of the perfect body shape.

Women frequently compare their bodies to those they see around them, and researches have found that exposure to idealizsed body images lowers women's satisfaction with their own attractiveness (Dittrich, L 2000). Dissatisfaction with their bodiesis able to cause many girls to fight for thin ideal body. The number one wish for girls aged 11 to 17 is to be thinner, and girls as young as 5 have expressed fears of getting fat, and 80% of girls have dieted. A survey found that 47% of the girls were influenced by magazine pictures to want to loose weight, but only 29% of these girls were exactly overweight (Donnellan C. 2002). Research has also pointed out that strict dieting to achieve an ideal figure can act a key role in eating disorders. Other researchers believe depicting thin models appears not to have a long term negative affects on most girls, but they do agree it influences girls who already have body image problems. If Girls who were already dissatisfied with their bodies image, They will be more dieting when they saw fashion and advertising images in teen girl magazines (Hope, J 2004).

After being unmasked to images of ultra thin models does not have a permanent effect on most teenage models. It illustrates that only those with obvious body image problems obviously changed by these images. The researchers studied 219 girls aged from 13 to 17. The girls were given a 15 months subscription to a teenage magazine and then were compared with a similar group who were not allowed to read the magazine. It was indicated that although the increased amount of time participants spent reading the fashion magazine, there were no effects on body dissatisfaction, dieting or negative effect over time. It suggested that the negative effects had little long-term influence. Teenage girls who already had poor body image, however, felt more negative about themselves and more depressed after reading the magazine (Lehane, M., 2001).

The media and society lay unrealistic expectation on young people to look perfect. However, it could be argued that these images are responsible of eating disorders it is too easy to blame them totally. For those who have eating disorders the treatment can be a long and painful process. The person with the eating disorder is willing to find out something they can achieve and be proud of, and many young people believe that they must get the perfect body, asshown in magazines. Magazines have their own responsibility to their readers who are at a young age. As to blame for eating disorders at the media’s door, we should focus on considering what is a current issue instead.

There is no doubt that the ideal body size, as expressed in the style icons who act as a kind of promotion in the media, is getting thinner. With the development amount of food in our culture, people are getting bigger, fatter, and are maturing younger and younger as the years pass. The gap between actual body sizes and the cultural ideal is getting wider, and giving rise to anxiety among lots of young women. There is a lot of dieting going on as a result, because dieting is shown as the solution to the problem of losing weight, even though the weight-loss is just all in the mind, as a result of official messages from the media. There is evidence from dieting studies that twice as many people diet as need to.

In Conclusion, there is definite evidence that the media have a deep impression on young people to have the ideal body shape. There are more reported cases of eating disorders emerging, but it is believed that this is mainly because these are now recognized as a kind of illnesses. It isreasonable that exposure to what is commonly perceived as the perfect body can influence peoples eating habits and cause young people to develop an eating disorder. However, while it is true that growing and adult people are exposed to thin images and many articles on diet and fitness, this fact alone, is only one part of the culture we live in and there may be many more factors to consider.

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