IPhone Web site audience analysis--澳洲Assignment代写

澳洲Assignment代写范文:“IPhone Web site audience analysis”，这篇论文主要描述的是一个以iPhone为主题的网站，该网站积累了近千万的iPhone粉丝、用户以及潜在的客户群体，目前网上许多网上的论坛  都是以提供手机讯息为主，这个网站不仅提供相应的手机知识和使用意见，还为用户群体提供比较有深度的相关信息。

Mobile phone has become a main part of people’s daily life. All of the companies compete to design new styles of mobile phone in order to attract more users, such as Nokia and iphone. The purpose of this website is to provide knowledge, advice and help for iphone users. As we know, the iphone has a large number of users currently around the world and there are thousands of iphone fans and potential users, but the current websites offer limited information of iphone for these user groups. Therefore, this site intends to offer in depth information, user tips and a forum in order for the intended audience to learn some more about the products and gives an evaluation over such as user satisfaction and usability, challenges and other aspects as well.

The target audience of this website are both males and females aged from 15 to 45 who love to pursue the fashion or prefer using high-tech and high-quality mobile phone.  Most of these audience are attracted by iphone’s thin and light body, simple operation system and faddish or interesting functions, thus they prefer to use iphone instead of other mobile phones. At the same time, they want to gain some more information about their iphones. This website can well satisfy the needs of the users to learn some more information about the product and  provide a platform for openly discussing the products in terms of the user satisfaction, usability and challenges and so on.

In order to make the website appear to be high-quality and attract the audience to read on, the website is designed with a few white spaces on both sides of all the pages. And the fonts are set by a suitable size and styles, such as Arial. Good balance of images and texts will be specially noticed in this website so that the website can give all the users a great visual experience. Logical navigation which clearly lists each link of this website is arranged on the top of pages in order to make viewers gain the information they need easily and quickly. In order to let more people know this website, the introduction about this website will be posted on some famous websites such as facebook, twitters and so on.

In the website, large number of iphone information would be covered clearly.  Include:

The introduction of iphone:

Introduce the features of the iphone3 , 4, gauge user satisfaction and discuss the usability.

News of iphone:

Show the news about iphone3, 4 and further products’ information.

The ways that solve problems:

Offer the solutions if users meet problems when they use iphone.

Cooper & Reimann(2003) points out that designing should satisfy people’s needs as much as possible. And this website gives more information which iphone users want to find; make the utmost possible effort to satisfy people’s needs. Moreover, Cooper & Reimann (2003) also indicates that visual feeling should be noticed in the final design. So, the website intends to put white spaces on both sides, set suitable fonts and sizes and balance images and texts and this will make users feel fresh and clear.  Sklar (2009) also agrees with that white spaces are necessary. He argues that it is very hard to find information in the website which contain large amount of information. Furthermore, this website will be designed simply so as to ensure all users could easily view the website. This is because different users own several browsers and computer systems. The website should easily view by users (Sklar, 2009).

The navigation system design is another essential step in the design process for a website. The navigation system for a website should be designed as integrated and logical. (Rosenfeld & Morville, 2002) It should reflect the personalization capabilities and effectiveness for users operation.  The navigation system is like a guide for the audience, so it has to be easy to access and operate. Also the sub-navigation in each link should be considered with a proper arrangement. Anyway, a good navigation system will allow the users to find their desired path quickly and will not cause confusion to them and lead them lost in searching information in the website.

As to the contents of the information about the iphone products, the contents should also be designed with good structure according to certain rules.  Since there might be plenty of topics of contents which the website will be involved in, a logical order for arranging the contents should be considered when designing the website. A hypertext table of contents can be applied as it can let users pick the exact topic they like to read (Sklar, 2009). Meanwhile in order to enrich the website, relevant pictures and also some related funny photos will be inserted in the website, which will make the website more interesting and more attractive to the viewers.

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