Why Chinese Papers Fall into the Dilemma--澳洲Assignment代写范文

澳洲Assignment代写范文:“Why Chinese Papers Fall into the Dilemma”，这篇论文主要描述的是在20世纪末21世界初时，中国报业的发展十分迅速，在当时传统的大众传媒中占据了主导的作用，被当时的许多专家学者誉为“朝阳产业”，但是好景不常，中国报业在二十一世纪的出现了下降的趋势，这使得中国报业陷入了前所未有的危机当中，中国报业为什么会开始呈现下坡的趋势陷入发展的困境中？这成为了本文所要探讨的内容。

During the period from 1978 to 2003, the newspaper industry in China played a leading role in traditional mass media, and both circulation and advertising revenue increased at a steady speed. In the 1990s, many experts and scholars still regard newspaper as a ‘sunrise industry’, but this situation changed dramatically in the 21st century (Lei, 2010: 41). After a rapid growth in the 1990s, the Chinese newspaper industry experienced a decreasing tendency in circulation, income and people’s time in reading newspapers (Lei, 2010: 43).

Furthermore, Haiming, the editor in chief in Beijing Times, believed that the structure of media market changed from quantity to quality in 2005, which is regarded as a turning point in Chinese newspaper industry, and after 2005, the newspaper industry would step into an age of stagnation (Haiming, 2005). Why Chinese newspaper falls? And what are the reasons for this phenomenon?

According to Lei (2010), Haiming (2005), Van der Wurff (2005) and Leurdijk (2010), superficially, the major reasons for the stagnation is that the great impact of new media. However, as discussed above, there would be three main reasons for the dilemma situation in economy. First of all, newspapers are not able to follow the rapid development of new media, and they also cannot show their superiority in news reporting. Second, most websites built by newspaper publishers do not have the capacity to compete with some major portals such as Yahoo and Sina, as newspapers are not professional in building a website, and the layout and content on their website often lack creativity and interactivity (see Figure 8). In Figure 8, we can see that the local newspaper Dalian Daily has just transformed their print paper to the digital one, and upload them simply on the web. Whereas, Sina News, one of the largest official portals in China, presents news in a very clear layout, and their navigation bar could help users to search for the news they want. Third, Chinese papers still rely heavily on their advertising in the era of new media, and they have not adjusted their production structure promptly, besides they also did not explore new methods to develop.

These reasons, from passive to initiative, lead to the downfall in Chinese newspaper industry.

中国报业的未来是什么 What is the Future for Chinese Papers?

Undeniably, newspapers have numerous weaknesses when compared with new media. For instance, slowly spread news; limited information; restricted reading environment and methods. The development of newspapers is becoming a heavy topic.

But is newspaper industry helpless and incurable under the impact of new media? The answer is no. Levinson (1997) believed that “newspaper would live on in the digital and online environment, and in many respects live better (Levinson, 1997: 185).” Also, Van der Wurff (2005) pointed that digital technology and the Internet will empower newspaper publishers to innovate their new products and target new audience. Further, Enqing(2003), the president of Beijing Youth Daily, believed Chinese newspaper industry will recover soon. He said that China just get into the market economy system and newspaper industry is still under development (Yong, 2006).

Indeed, newspapers also have their own features that cannot simply be replaced by new media. For instance, the design of different pages and projects; in-depth news reporting; the collectible value and original analysis. These features decide newspaper industry would not go demise, but it would go through a period of decline. Additionally, the Chinese economy is still growing, and the fast development of advertising market will most likely enhance the newspaper industry as Hazaimeh (2010) mentioned “A drop in circulation does not necessarily mean newspapers will suffer financially because the profits are generated from the advertisements and not by the number of copies distributed.”

But we still cannot deny the dilemmas of newspaper industry in contemporary society, and if they cannot respond to the problems positively and efficiently, the advantages also have the possibility to become drawbacks. So what are the strategies for Chinese newspaper to develop in the new era?

This study, thus, intends to explore the methods for Chinese newspapers to develop in the age of new media. And in conclusion, the major methods in this study is the media convergence between print media and new media and a transition strategy, which will help newsprint industry to move towards the omnimedia construction and have a better influence on today’s mass media.

51due留学教育原创版权郑重声明：原创留学生作业代写范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。

51due为留学生提供最好的服务，亲们可以进入主页了解和获取更多assignment代写范文 提供美国作业代写以及assignment辅导服务，详情可以咨询我们的客服QQ:800020041哟。-xz